Long-Established Confectionery Shop Hakujuji Renews All Store Uniforms, Co-Developed with United Arrows, Towards a Workplace Where Employees Can "Work as Themselves"
Hakujuji, a long-established confectionery shop, is introducing new uniforms for all its stores, co-developed with United Arrows, starting April 20, 2026. Simultaneously, from July 2026, the company will relax its hairstyle regulations, aiming to create a workplace where employees can "work as themselves" to address labor shortages and improve service quality.
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- 📰 Published: April 28, 2026 at 19:00
- 🔍 Collected: April 28, 2026 at 10:32
- 🤖 AI Analyzed: April 28, 2026 at 15:23 (4h 51m after Collected)
Hakujuji Co., Ltd. (Headquarters: Fujita, Okayama; Representative Director: Masayoshi Futaki), which operates HAKUJUJI, has renewed the uniforms for all its stores, transitioning to a new look co-developed with "ID UNITED ARROWS," a corporate uniform label operated by United Arrows Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director, President and CEO: Yoshinori Matsuzaki).
In conjunction with this, they are also reviewing hairstyle regulations, striving to redesign a workplace where employees can "work as themselves."
■ What Makes a Workplace Where People Gather?
Labor shortages continue across the entire service industry, not just in the confectionery sector.
In this environment, it's not enough to simply offer good conditions; creating an environment where people "want to work here" is required. Hakujuji views its stores not as places "to sell products," but as places to deliver culture and time. Therefore, they consider the demeanor of their employees as an integral part of the experience, just like the space and products themselves.
■ Joint Development with United Arrows
These new uniforms were jointly developed with "ID UNITED ARROWS," a corporate uniform label operated by United Arrows Ltd., which manages select shops.
The aim was to create uniforms that feel like an extension of daily life, yet subtly encourage a sense of professionalism; that can be worn for a long time without excessive adornment; and that naturally suit anyone who wears them.
The goal is to achieve both aesthetic beauty as fashion and functionality in the workplace.
The HAKUJUJI logo is on the chest, and the ID UNITED ARROWS tag is on the pocket.
■ The Choice of a Marine Cap
For these uniforms, the hat was also custom-designed, choosing a marine cap instead of a hunting cap or beret. The aim was for a shape that naturally suits all genders and ages.
Furthermore, it should convey a sense of understated elegance, leaving a subtle impression without being overly assertive.
Such a balance was highly valued.
■ Philosophy Embedded in Materials and Details
A part of the uniform incorporates a flexible, high-quality artificial leather material, used as a strap.
The strap is embossed with Hakujuji's corporate philosophy:
"LOVE THE PEOPLE, LOVE THE EFFORT."
This phrase, the origin of their craftsmanship, is subtly etched in a place naturally visible during daily work.
■ On the Liberalization of Hairstyles
Furthermore, from July 2026, they plan to revise hairstyle regulations, moving towards more flexible application.
What was valued in this initiative was not "freedom itself."
Rather, it was about each individual confronting themselves, considering how to treat themselves, and doing so carefully. They believe that this accumulation of careful self-treatment naturally manifests in one's demeanor, which in turn reflects in the store's atmosphere and customer relationships.
While maintaining necessary standards, they are gradually increasing areas where individuals are entrusted with discretion.
Hakujuji will continue to value the unique ways of working for each employee within this balance.
■ Comment from Representative Director, President
I believe how people treat themselves directly reflects in their work.
That's why, first and foremost, I want them to treat themselves carefully.
I feel that treating customers appropriately stems from this.
Uniforms and hairstyles are rules, but by reviewing them slightly, the feelings of employees should change.
We want to continue creating a workplace that naturally "tidies up" rather than forcing uniformity.
■ A Workplace Changing from "Appearance"
Uniforms are not merely work clothes;
they also influence the feelings and behavior of employees.
Through this initiative,
each person working on-site can take pride in their work.
And the goal is for that atmosphere to naturally convey itself to customers.
[Uniform Overview]
Introduction Date: April 20, 2026
Hairstyle Liberalization Start: Scheduled for July 2026
Target Stores: All Hakujuji stores
Produced by: United Arrows Ltd.
[Company Overview]
Company Name: Hakujuji Co., Ltd.
Location (Headquarters): 651-17 Fujita, Minami-ku, Okayama
Representative: Masayoshi Futaki
Established: 1957
Business Activities: Confectionery manufacturing and sales
Official Website: https://www.hakujuji-g.co.jp
Instagram
Hakujuji: https://www.instagram.com/hakujuji_okayama/
HAKUYA COFFEE: https://www.instagram.com/hakuya_coffee/
In conjunction with this, they are also reviewing hairstyle regulations, striving to redesign a workplace where employees can "work as themselves."
■ What Makes a Workplace Where People Gather?
Labor shortages continue across the entire service industry, not just in the confectionery sector.
In this environment, it's not enough to simply offer good conditions; creating an environment where people "want to work here" is required. Hakujuji views its stores not as places "to sell products," but as places to deliver culture and time. Therefore, they consider the demeanor of their employees as an integral part of the experience, just like the space and products themselves.
■ Joint Development with United Arrows
These new uniforms were jointly developed with "ID UNITED ARROWS," a corporate uniform label operated by United Arrows Ltd., which manages select shops.
The aim was to create uniforms that feel like an extension of daily life, yet subtly encourage a sense of professionalism; that can be worn for a long time without excessive adornment; and that naturally suit anyone who wears them.
The goal is to achieve both aesthetic beauty as fashion and functionality in the workplace.
The HAKUJUJI logo is on the chest, and the ID UNITED ARROWS tag is on the pocket.
■ The Choice of a Marine Cap
For these uniforms, the hat was also custom-designed, choosing a marine cap instead of a hunting cap or beret. The aim was for a shape that naturally suits all genders and ages.
Furthermore, it should convey a sense of understated elegance, leaving a subtle impression without being overly assertive.
Such a balance was highly valued.
■ Philosophy Embedded in Materials and Details
A part of the uniform incorporates a flexible, high-quality artificial leather material, used as a strap.
The strap is embossed with Hakujuji's corporate philosophy:
"LOVE THE PEOPLE, LOVE THE EFFORT."
This phrase, the origin of their craftsmanship, is subtly etched in a place naturally visible during daily work.
■ On the Liberalization of Hairstyles
Furthermore, from July 2026, they plan to revise hairstyle regulations, moving towards more flexible application.
What was valued in this initiative was not "freedom itself."
Rather, it was about each individual confronting themselves, considering how to treat themselves, and doing so carefully. They believe that this accumulation of careful self-treatment naturally manifests in one's demeanor, which in turn reflects in the store's atmosphere and customer relationships.
While maintaining necessary standards, they are gradually increasing areas where individuals are entrusted with discretion.
Hakujuji will continue to value the unique ways of working for each employee within this balance.
■ Comment from Representative Director, President
I believe how people treat themselves directly reflects in their work.
That's why, first and foremost, I want them to treat themselves carefully.
I feel that treating customers appropriately stems from this.
Uniforms and hairstyles are rules, but by reviewing them slightly, the feelings of employees should change.
We want to continue creating a workplace that naturally "tidies up" rather than forcing uniformity.
■ A Workplace Changing from "Appearance"
Uniforms are not merely work clothes;
they also influence the feelings and behavior of employees.
Through this initiative,
each person working on-site can take pride in their work.
And the goal is for that atmosphere to naturally convey itself to customers.
[Uniform Overview]
Introduction Date: April 20, 2026
Hairstyle Liberalization Start: Scheduled for July 2026
Target Stores: All Hakujuji stores
Produced by: United Arrows Ltd.
[Company Overview]
Company Name: Hakujuji Co., Ltd.
Location (Headquarters): 651-17 Fujita, Minami-ku, Okayama
Representative: Masayoshi Futaki
Established: 1957
Business Activities: Confectionery manufacturing and sales
Official Website: https://www.hakujuji-g.co.jp
Hakujuji: https://www.instagram.com/hakujuji_okayama/
HAKUYA COFFEE: https://www.instagram.com/hakuya_coffee/