[Asakusa Kanmimitsuya] Participating in Isetan Shinjuku Store "ISETAN WAGASHI FES 2026". Limited-time sale of the famous Shira Tamatebako and new product "Irodori Tebako" from June 16 to 22, 2026.

New product "Irodori Tebako": from left, matcha bean paste "Kiki", center koshian "Soso", right white bean paste "Oriori". Each comes with syrup.

Kanmimitsuya in Asakusa, a shop that always has long queues, has been featured on many TV and media, including being ranked No.1 in a sweets shop ranking visited by Honjamaka Ishizuka Hidehiko on TV Tokyo's "Sore Dame!" and introduced as a "second-helping gourmet" by gourmet reporter Hikomaro on Nippon TV's "DayDay". The "Shira Tamatebako" sold only at the souvenir-specialized Asakusaji Nakamise-dori store and the new early summer product, anmitsu water yokan "Irodori Tebako", will be available at Isetan Shinjuku Store's "ISETAN WAGASHI FES 2026" for a limited time.

Last year's most popular Shira Tamatebako "Moridakusan" at ISETAN WAGASHI FES allows you to enjoy four types (koshian, mitarashi, zunda, matcha an) at once.

■ Event Information

"ISETAN WAGASHI FES 2026"

Period: Tuesday, June 16 - Monday, June 22, 2026

Location: Isetan Shinjuku Store, Main Building B1, Food Collection / Food Stage

Hours: 10:00 - 20:00

Products for sale:

■ Takeout

Shira Tamatebako Anko (with black syrup)

Shira Tamatebako Mitarashi (with shichimi)

Shira Tamatebako Matcha (with white syrup)

Shira Tamatebako Zunda (with white syrup)

Shira Tamatebako Black Syrup Kinako (with black syrup and kinako, first time at Isetan)

Shira Tamatebako Moridakusan (enjoy 4 flavors in one box: anko, mitarashi, matcha, zunda)
[New product, first sale at Isetan]

Irodori Tebako Soso (koshian, with black syrup)

Irodori Tebako Kiki (matcha an, with matcha syrup)

Irodori Tebako Oriori (white bean paste, with strawberry syrup)

*Please note that freshly boiled mitsu shiratama will not be available this time.

Access: Tokyo Metro Marunouchi Line, Fukutoshin Line "Shinjuku Sanchome"

The most popular Shira Tamatebako Moridakusan lets you enjoy four types: anko, mitarashi, zunda, and matcha all at once.

There are six standard popular Shira Tamatebako varieties: "Anko", "Mitarashi", "Matcha", "Zunda", "Black Syrup Kinako" (first at Isetan), and "Moridakusan" which allows you to enjoy all four flavors.

Irodori Tebako Soso (koshian, with black syrup)

[Irodori Tebako Soso]

"Irodori Tebako Soso" uses koshian from Kanmimitsuya's new product anmitsu water yokan.

The koshi-an uses carefully selected high-quality adzuki beans from Tokachi, Hokkaido. It uses ito-kanten from Izu, Shizuoka Prefecture to create a light sweet water yokan. On top, apricots (anzu) from Chikuma, Nagano Prefecture, which staff harvest every year, and strawberries (variety Yotsuboshi) from Takasumi-san in Yamamoto, Miyagi Prefecture, processed into syrups at their own workshop. Generously topped with rare large domestic apricots and flavor-concentrated strawberries, and uses shiratama gyuhi made from shiratama flour from the long-established famous Shiratamaya Shinzaburo of Kumamoto, a specialty shiratama maker. The kanten is ito-kanten from Izu, Shizuoka, characterized by its mild flavor and soft texture that melts in the mouth. The accompanying syrup is a homemade black syrup made by slowly simmering Okinawa Hateruma Island brown sugar and wasanbon, poured during eating to enjoy the flavor.

Irodori Tebako Kiki (matcha an, with matcha syrup)

[Irodori Tebako Kiki]

"Irodori Tebako Kiki" uses matcha an from Kanmimitsuya's new product anmitsu water yokan.

The matcha an uses carefully selected flavorful beans, matcha from the long-established store "Okunishi Ryokuen" in Uji, Kyoto. It uses ito-kanten from Izu, Shizuoka to create a water yokan where you can taste the aroma of matcha. Topped with apricots from Chikuma, Nagano and strawberries from Takasumi in Yamamoto, Miyagi, processed into syrup at their own workshop. Generously topped with rare large domestic apricots and flavor-concentrated strawberries, and uses shiratama gyuhi from Shiratamaya Shinzaburo. The kanten is ito-kanten from Izu, Shizuoka, with a mild flavor and soft texture. The accompanying syrup is a matcha syrup combining carefully selected matcha from Okunishi Ryokuen with homemade white syrup; pouring it enhances the aroma and you can enjoy the rich matcha flavor.

Irodori Tebako Oriori (white bean paste, with strawberry syrup)

[Irodori Tebako Oriori]

"Irodori Tebako Oriori" uses white bean paste from Kanmimitsuya's new product anmitsu water yokan.
The white bean paste uses carefully selected flavorful beans. It uses ito-kanten from Izu, Shizuoka to create a water yokan that brings out the richness of white bean paste. Topped with apricots from Chikuma, Nagano and strawberries from Takasumi in Yamamoto, Miyagi. Uses shiratama gyuhi from Shiratamaya Shinzaburo. The syrup for this season uses strawberries Yotsuboshi from Takasumi in Yamamoto, Miyagi, which are also used in the strawberry syrup. The syrup extracted only from strawberry juice offers a rich strawberry aroma. The accompanying syrup for Irodori Tebako Oriori changes by season; from summer onward, it is scheduled to be apricot syrup.

[How to enjoy Irodori Tebako]

Take it out of the refrigerator a little before eating to better enjoy the flavor of the bean paste and the smooth melt of the water yokan. Please enjoy a refreshing anmitsu water yokan in early summer.

■ Store Information
"Kanmimitsuya Main Store (eat-in)"

Address: 1-32-13 Matsumura Building 1F/2F, Asakusa, Taito-ku, Tokyo 111-0032
Hours: Weekdays 10:00-17:00 (last order 16:30)

Sat/Sun/Holidays 10:00-18:00 (last order 17:30)
※Last order and closing time may be earlier if sold out.

Regular holiday: Irregular

[Instagram] https://www.instagram.com/kanmi_mitsuya/
Access: 2 min walk from Tokyo Metro Ginza Line "Asakusa Station" Exit 3, right on Kannon-dori

3 min walk from Tobu Railway "Asakusa Station" main exit via Shin Nakamise-dori

"Kanmimitsuya Asakusa Temple Nakamise-dori Store (souvenir specialist)"

Address: 1-18-1 Asakusa Temple Nakamise-dori, Taito-ku, Tokyo 111-0032
Hours: 10:00-18:00
※Closing time may be earlier if sold out early.

Regular holiday: Irregular

[Instagram] https://www.instagram.com/kanmi_mitsuya_nakamise/
Access: Tokyo Metro Ginza Line "Asakusa"