Sales Launch of 'TTArtisan AF 17mm f/1.8 Air APS-C', a Lens Perfect for Casual Snaps and Vlogs

Shoten Kobo Co., Ltd. will start selling the interchangeable lens 'AF 17mm f/1.8 Air APS-C' from TTArtisan on Wednesday, April 22, 2026.

'I want to try starting photography.'

'I want to enjoy taking photos and videos more casually.'

However, when it comes to choosing a lens, many people might feel that 'there are too many types, it's difficult,' 'it looks heavy,' or 'I don't know what to choose.'

For those people, we highly recommend the 'TTArtisan AF 17mm f/1.8 Air APS-C'.

It is an autofocus wide-angle prime lens compatible with APS-C sensors. It is lightweight, compact, bright with an F1.8 aperture, and offers a highly usable angle of view equivalent to 26mm in the 35mm format.

Available for Sony E-mount and Fujifilm X-mount.

From snapping photos while walking around town, going out with friends, table photography at cafes, scenery while traveling, to selfies and vlogs. It makes your 'I just want to take a quick shot' desire easy and fun to continue.

This product is the perfect lens for such everyday use.

Street corners bathed in soft spring light, casual moments spent in a new room, cafe-hopping on holidays, or the walk home in the evening. It's not just for special days, but for the ordinary everyday moments you want to preserve. It perfectly aligns with today's shooting styles.

Lightweight and compact. Therefore, easy to use every day.

Thanks to its lightweight and compact design, this product is a wide-angle prime lens highly suitable for everyday carrying.

For the Sony E-mount version, the dimensions are approximately Φ60×47mm, and it weighs about 162g. It doesn't take up much space in a bag, making it a perfect size to take along for walks, school, commutes, travel, and daily outings.

Not just for 'days when you are fully geared up to shoot,'

but also for 'days when you just feel like taking a camera with you.'

It is perfect for such days. The lightness that allows you to use it without feeling overwhelmed is a major attraction for those who want to start enjoying photography.

The 'just right' wideness of 26mm equivalent makes everyday life easy to capture.

It adopts a focal length of 17mm, which is a 26mm equivalent angle of view in the 35mm format. With a natural and wide perspective, it allows you to capture not only the subject but also the atmosphere and background in a well-balanced manner. The approximately 81° angle of view is suitable for various scenes such as street snaps, cityscapes, and table photography.

When people hear 'wide-angle lens,' they sometimes think, 'It might capture too much and be difficult to use.'

However, the 26mm equivalent allows you to capture widely without being too extreme, making it easy to fit both people and the background together—an angle of view that is very easy for everyday use.

For example, when you want to capture the scenery along with your friends during an outing.

When you want to capture the atmosphere of the table at a cafe.

When you want to naturally capture the expanse of buildings and cityscapes while traveling.

With this product, it becomes easy to consolidate not only what is in front of you but also the ambiance of the place into a single shot.

Bright F1.8 is reliable for evenings and indoors.

With a bright F1.8 maximum aperture, it can take in a lot of light, enabling clear shooting even in low-light environments such as evening landscapes and night views. Wide open, it has a soft rendering tendency, gently and naturally portraying people's expressions and the atmosphere. By stopping down the aperture, the resolution improves, allowing you to enjoy clearer depictions.

Even in scenes that feel a bit too dark for a smartphone, you want to capture them with a better atmosphere.

In such moments, this brightness acts as a reassuring asset.

Not only for walking around town during the day, but also for the evening walk home, streets where lights have just turned on, and casual moments indoors.

Instead of thinking, 'It's dark, so I'll skip taking photos today,' it's a lens that makes you think, 'I want to capture this atmosphere right now.'

Autofocus compatible, easy to use even for beginners.

This product is compatible with AF (autofocus) and is equipped with an STM (stepping motor) that realizes quiet and smooth AF drive. It supports face detection and eye AF, making it useful not only for still images but also for video shooting such as vlogs.

It is a specification that is easy to adopt even for those who were interested in prime lenses but felt that 'focusing seems difficult.'

You can easily point it the moment you want to shoot and simply press the shutter.

It is highly recommended for those who want to feel the joy of shooting first, rather than focusing on the difficulty.

Minimum focusing distance of 0.18m. Close-up items become more fun to shoot.

The minimum focusing distance is 0.18m. Because you can get very close to the subject, the range of expression expands even for table photography and shooting small items. Impressive shooting that utilizes the perspective unique to wide-angle lenses is also possible.

Your favorite drinks, lunch plates, sundries, flowers, cosmetics.

It doesn't just record the everyday 'cute,' 'looks delicious,' and 'I like this,' but turns them into a photo that elevates your mood a little.

Enjoy both photos and videos extensively with just one lens.

In addition to snaps, landscapes, and indoor photography, this product can also be utilized for video shooting such as vlogs. It is easy to shoot while reducing the feeling of oppression even in narrow spaces, making it highly versatile for everything from daily recording to content broadcasting.