Classic Design, Modern Rendering. Shouten Kobo Launches Thypoch 'Eureka 28mm f/2.8 ASPH.' for Fujifilm X Mount
Shouten Kobo Co., Ltd. will begin sales of the Thypoch 'Eureka 28mm f/2.8 ASPH.' Fujifilm X mount pancake lens, featuring a 1950s classic design and modern optical performance, on April 22, 2026.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 04:00
- 🔍 Collected: April 23, 2026 at 00:02
- 🤖 AI Analyzed: April 23, 2026 at 04:34 (4h 32m after Collected)
Shouten Kobo Co., Ltd. will begin sales of the 'Eureka 28mm f/2.8 ASPH.' for Fujifilm X Mount from the Thypoch 'Eureka' series starting Wednesday, April 22, 2026.
The joy of choosing a camera is not just about the image quality.
Including the texture when you hold it, the appearance when it's attached, and the feeling that makes you want to take it out, an encounter with a single lens becomes something special.
On the other hand, there are not many lenses that combine a size suitable for everyday use with beautiful exteriors and the joy of ownership.
Particularly among Fujifilm X-mount users, when choosing their first interchangeable lens, many might feel, 'I want a lens that not only takes great pictures but also appeals to me visually.'
The Eureka 28mm f/2.8 ASPH. is a thin pancake lens designed to answer such desires.
It fuses modern optical design with an aesthetic inspired by classic lenses from the 1950s. Inheriting the worldview of the Thypoch 'Eureka' series, it joins the lineup as a new 28mm wide-angle model.
Black
Silver
A compact brass barrel with a high-quality special paint finish.
Furthermore, it offers stable, high-resolution performance from the center to the edges of the frame, effectively suppressing flare, ghosting, vignetting, and distortion. While draped in a classical appearance, it achieves rendering performance that allows you to confidently take it out for daily photography.
A street corner walked in the soft spring air, a scenery that made you stop during a trip, a casual moment feeling the beginning of a new season.
This lens is the perfect piece for those who want to capture such everyday scenes effortlessly, yet beautifully.
A classic exterior design reminiscent of the 1950s
This product was designed drawing inspiration from the renowned British lens Dallmeyer 35mm f/3.5 Anastigmat and the classic camera Ilford Advocate that featured it.
It reconstructs the neat and compact style typical of the 1950s into a form suitable for current cameras.
It features special painting via unique craft finishing, available in two colors: black and silver.
You can choose from tones with different textures according to your preference or camera body.
One of the appeals of this product is its presence, which enhances the overall impression of the camera itself, not just serving as photographic equipment.
High-quality portability thanks to the brass barrel
This product adopts a compact brass barrel, achieving excellent portability through its thin design.
It easily fits into pockets or small bags, making it suitable for situations where you want to carry a camera without hesitation, such as daily shooting or travel records.
Not being too large is an important factor in continuing to use a lens in daily life.
It doesn't assert itself too much as equipment, yet has a solid presence when attached.
That balance is a unique charm of this product.
Modern optical design housed in a compact exterior
While adopting a classic exterior, modern design philosophy is reflected in its rendering performance.
With an optical design featuring one aspherical lens and three high-refractive lenses, it achieves excellent rendering power despite its compact size.
It depicts details sharply from the center of the frame to the periphery, along with smooth tonal gradation.
Moreover, by suppressing the occurrence of flare and ghosting and reducing vignetting and distortion, it provides stable image quality across the entire frame.
It is finished to satisfy not only those drawn to the classic atmosphere but also those who say, 'Even if I love the look, I don't want to compromise on the image quality.'
Minimum focusing distance of 0.4m, easy to use for daily photography
The minimum focusing distance is 0.4m.
Despite its compact size, it allows for expressions that get close to the subject.
It excels in a wide range of scenes, from streetscapes and snapshots to small items found on trips, subjects on a table, and portraits with a natural sense of distance.
Because it makes it easy to face various subjects with just one lens, it is an accessible specification for those choosing an interchangeable lens for the first time.
Key Specifications
Supported Mount: Fujifilm X
Colors: Black / Silver
Supported Image Sensor Size: APS-C
Focal Length: 28mm (35mm equivalent: approx. 43mm)
Lens Construction: 7 elements in 4 groups (1 ASPH element, 3 high-refractive lenses)
The joy of choosing a camera is not just about the image quality.
Including the texture when you hold it, the appearance when it's attached, and the feeling that makes you want to take it out, an encounter with a single lens becomes something special.
On the other hand, there are not many lenses that combine a size suitable for everyday use with beautiful exteriors and the joy of ownership.
Particularly among Fujifilm X-mount users, when choosing their first interchangeable lens, many might feel, 'I want a lens that not only takes great pictures but also appeals to me visually.'
The Eureka 28mm f/2.8 ASPH. is a thin pancake lens designed to answer such desires.
It fuses modern optical design with an aesthetic inspired by classic lenses from the 1950s. Inheriting the worldview of the Thypoch 'Eureka' series, it joins the lineup as a new 28mm wide-angle model.
Black
Silver
A compact brass barrel with a high-quality special paint finish.
Furthermore, it offers stable, high-resolution performance from the center to the edges of the frame, effectively suppressing flare, ghosting, vignetting, and distortion. While draped in a classical appearance, it achieves rendering performance that allows you to confidently take it out for daily photography.
A street corner walked in the soft spring air, a scenery that made you stop during a trip, a casual moment feeling the beginning of a new season.
This lens is the perfect piece for those who want to capture such everyday scenes effortlessly, yet beautifully.
A classic exterior design reminiscent of the 1950s
This product was designed drawing inspiration from the renowned British lens Dallmeyer 35mm f/3.5 Anastigmat and the classic camera Ilford Advocate that featured it.
It reconstructs the neat and compact style typical of the 1950s into a form suitable for current cameras.
It features special painting via unique craft finishing, available in two colors: black and silver.
You can choose from tones with different textures according to your preference or camera body.
One of the appeals of this product is its presence, which enhances the overall impression of the camera itself, not just serving as photographic equipment.
High-quality portability thanks to the brass barrel
This product adopts a compact brass barrel, achieving excellent portability through its thin design.
It easily fits into pockets or small bags, making it suitable for situations where you want to carry a camera without hesitation, such as daily shooting or travel records.
Not being too large is an important factor in continuing to use a lens in daily life.
It doesn't assert itself too much as equipment, yet has a solid presence when attached.
That balance is a unique charm of this product.
Modern optical design housed in a compact exterior
While adopting a classic exterior, modern design philosophy is reflected in its rendering performance.
With an optical design featuring one aspherical lens and three high-refractive lenses, it achieves excellent rendering power despite its compact size.
It depicts details sharply from the center of the frame to the periphery, along with smooth tonal gradation.
Moreover, by suppressing the occurrence of flare and ghosting and reducing vignetting and distortion, it provides stable image quality across the entire frame.
It is finished to satisfy not only those drawn to the classic atmosphere but also those who say, 'Even if I love the look, I don't want to compromise on the image quality.'
Minimum focusing distance of 0.4m, easy to use for daily photography
The minimum focusing distance is 0.4m.
Despite its compact size, it allows for expressions that get close to the subject.
It excels in a wide range of scenes, from streetscapes and snapshots to small items found on trips, subjects on a table, and portraits with a natural sense of distance.
Because it makes it easy to face various subjects with just one lens, it is an accessible specification for those choosing an interchangeable lens for the first time.
Key Specifications
Supported Mount: Fujifilm X
Colors: Black / Silver
Supported Image Sensor Size: APS-C
Focal Length: 28mm (35mm equivalent: approx. 43mm)
Lens Construction: 7 elements in 4 groups (1 ASPH element, 3 high-refractive lenses)