Shonan Bellmare Futsal Club Launches New Food Area Project. 'Bellmare FUTSAL FOOD CIRCUS': Food Entertainment at Odawara Arena.

Shonan Bellmare Futsal Club (Headquarters: Odawara City, Kanagawa Prefecture; President: Shinya Sato) will launch "Bellmare FUTSAL FOOD CIRCUS," a new project for its food area, starting from the home opening match at Odawara Arena on Saturday, May 30, 2026. In this project, as food content that embodies the arena entertainment promoted by the Shonan Bellmare Futsal Club, we will deliver an extraordinary circus-like experience. Based on stalls from various food trucks, we plan to organize events tailored to the seasons.

[URL] https://www.bellmare-futsal.com/

Food entertainment catering to a wide range of customer needs, from local specialties to world cuisines

"Bellmare FUTSAL FOOD CIRCUS" is a food entertainment experience that meets diverse customer needs, offering everything from local delicacies to international cuisines. Gourmet content is now an indispensable part of watching sports. At the Shonan Bellmare Futsal Club, based on food truck deployments at home games, we will plan events that not only visitors but also local residents can enjoy, such as seasonal Hawaiian food, summer festivals, and autumn gourmet specials. We hope that customers who have never played or watched futsal will feel free to visit, enjoy the arena food, and take this as an opportunity to learn about the Shonan Bellmare Futsal Club.

Information for food truck operators wishing to open a stall

For "Bellmare FUTSAL FOOD CIRCUS," stall applications can be submitted through "Mobicook," a food truck operation support service run by our food area planning partner, Univel Holdings Inc. Vendors interested in opening a stall are requested to register an account on the Mobicook website.

[URL] Food Truck Support Service "Mobicook": https://mobicook.univelhd.co.jp/

Comment from Shinya Sato, President and Representative Director of Shonan Bellmare Futsal Club

"I believe the value of a home game is enhanced by creating an overall experience where people feel excited before they even arrive, have fun while they are here, and leave thinking, 'I want to come back.' The newly launched 'Bellmare FUTSAL FOOD CIRCUS' is a new challenge to combine the enjoyment of 'food' with watching futsal, aiming to attract more people to the Odawara Arena. We want to make it a place where not only spectators but also local residents can easily drop by. Furthermore, I believe this initiative will serve as an opportunity for local businesses to create new sales channels and connections. A sports club has the power to gather people, stimulating the local economy and generating smiles right on the spot. I want to create such a virtuous cycle. I would be delighted if even those who don't know futsal yet come just to enjoy the delicious food at first. From there, I hope they get to know the Shonan Bellmare Futsal Club, and our circle of support expands. We will continue to nurture the Odawara Arena into an entertainment space that the community can be proud of."

Food Area Planning Partner: Univel Holdings Inc.

Univel Holdings is a management company that creates local liveliness and human connections through spatial design utilizing mobility and event support. From event planning and production to branding, risk consulting, and the operation of Mobicook, they support the creation of attractive communities through a multifaceted approach.

[Company Profile]

Company Name: Univel Holdings Inc.

Head Office: 3rd Floor, Sumitomo Fudosan Tamachi Building GROWTH Tamachi, 3-12-7 Shibaura, Minato-ku, Tokyo 108-0023

Representative Director: Kohei Hatta

Established: October 2020

Business Activities: Marketing & Branding Business
Risk Consulting Business & Non-life Insurance Agency Business
Event Planning & Production Business
Food Truck Matching Service "Mobicook"

Website: https://www.univelhd.co.jp/