Shonan Mazda Presents: Shonan Beach Clean and Marine Education Event in Enoshima
Local media and automotive retailers collaborate to host a dual beach cleaning and environmental education event in Enoshima this June. The initiative aims to enhance regional brand value and foster environmental awareness ahead of the summer season.
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- 📰 Published: May 29, 2026 at 02:57
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June is designated as Environmental Month. To encourage the public to engage with the natural beauty of the Enoshima coastline, a comprehensive environmental program featuring both outdoor and indoor activities will be held on Saturday, June 13, 2026.
[Outdoor Event: Shonan Beach Clean]
Presented by Shonan Mazda, this event invites participants to beautify the beach prior to the official opening of the 2026 swimming season. The gathering is scheduled for 10:30 AM on June 13. Participation is limited to the first 100 individuals who register online.
Organized by Shonan El Newspaper Co., Ltd., the event offers a unique local incentive. All participants will receive a complimentary "Enoshima Raw Donut" (custard flavor) from a recently renovated local shop located near the entrance of Subana Street.
Mr. Kurihara, Chairman of the Enoshima Bathing Beach Cooperative and a lifelong local resident, emphasizes that the beach clean-up should be approached with a relaxed mindset, akin to a leisurely stroll or shell-gathering, rather than a rigorous chore.
[Indoor Event: Marine Environment Study Session]
A seminar titled "Coral Reefs in Enoshima: Understanding Our Marine Environment" will be held from 2:00 PM to 3:00 PM at the Katase Enoshima Fishing Port. This session will explore the current state of local waters and efforts toward seafloor restoration.
Mr. Haruyuki Kitamura, Chairman of the Enoshima Katase Fishery Cooperative, will share insights into the colorful soft corals inhabiting Enoshima's waters. He will also discuss "Eco-Diving" initiatives, which combine diving enjoyment with seafloor waste collection. The session is limited to 30 participants and requires prior reservation.
[Outdoor Event: Shonan Beach Clean]
Presented by Shonan Mazda, this event invites participants to beautify the beach prior to the official opening of the 2026 swimming season. The gathering is scheduled for 10:30 AM on June 13. Participation is limited to the first 100 individuals who register online.
Organized by Shonan El Newspaper Co., Ltd., the event offers a unique local incentive. All participants will receive a complimentary "Enoshima Raw Donut" (custard flavor) from a recently renovated local shop located near the entrance of Subana Street.
Mr. Kurihara, Chairman of the Enoshima Bathing Beach Cooperative and a lifelong local resident, emphasizes that the beach clean-up should be approached with a relaxed mindset, akin to a leisurely stroll or shell-gathering, rather than a rigorous chore.
[Indoor Event: Marine Environment Study Session]
A seminar titled "Coral Reefs in Enoshima: Understanding Our Marine Environment" will be held from 2:00 PM to 3:00 PM at the Katase Enoshima Fishing Port. This session will explore the current state of local waters and efforts toward seafloor restoration.
Mr. Haruyuki Kitamura, Chairman of the Enoshima Katase Fishery Cooperative, will share insights into the colorful soft corals inhabiting Enoshima's waters. He will also discuss "Eco-Diving" initiatives, which combine diving enjoyment with seafloor waste collection. The session is limited to 30 participants and requires prior reservation.
FAQ
How can I participate in the Beach Clean event?
Interested participants must register in advance via the official online application form (https://s-el.jp/p/mbc). Capacity is limited to the first 100 applicants.
What are the rewards for participating in the clean-up?
All participants will receive a voucher for a handmade custard-filled 'Enoshima Raw Donut' upon completion of the activity.
Who is leading the Marine Environment Study Session?
The session is led by Mr. Haruyuki Kitamura, Chairman of the Enoshima Katase Fishery Cooperative, who specializes in seafloor cleaning and seaweed bed restoration.