SAS Business Launches to Connect Enterprises, Local Governments, and Brands with V-Livers; First Initiative Features Japanese Tea PR Ambassador Contest and Station Poster Campaign

What is 'SAS Business'?

SAS Business – Vision

SAS Business is a project-based initiative that connects enterprises, local governments, and brands with V-Livers for purposes such as product promotion, regional revitalization, and event marketing.

In recent years, with the expansion of the live streaming market, V-Livers have gained attention as influential figures with strong online outreach and community-building capabilities.

However, opportunities for enterprises and local governments to collaborate with V-Livers on promotional activities remain limited.

SAS Business aims to provide a platform where enterprises, local governments, brands, and V-Livers can cooperate to create new value.

Beyond promotional campaigns showcasing products and services, the initiative targets diverse applications such as regional revitalization and event audience engagement.

Additionally, by offering V-Livers new opportunities to showcase their talents and build achievements, SAS Business contributes to the overall growth and increased recognition of the industry.

SAS Business First Initiative – Event Details

SAS Business First Project: 'Create Your Own Tea Blend! Japanese Tea PR Ambassador Contest' & 'V-Liver 100∞ Station Poster'

As its first initiative, SAS Business will launch the following event campaigns:

Project ①: Create Your Own Tea Blend! Japanese Tea PR Ambassador Contest

Project ②: V-Liver 100∞ Station Poster

Project ①: Create Your Own Tea Blend! Japanese Tea PR Ambassador Contest

SAS Business Project ①: Create Your Own Tea Blend! Japanese Tea PR Ambassador Contest

As the first project, SAS Business will collaborate with 'Chakumi,' a Japanese tea manufacturer, distributor, and retailer based in Fujisawa City, Kanagawa Prefecture.

Chakumi

★ About 'Chakumi'

A Japanese tea brand led by tea master Ken Sasaki, who won the Grand Gold Award and Packaging Grand Prize at the World Green Tea Contest 2009. In addition to Japanese green tea, the company produces and sells herbal teas and health teas.

While dedicated to preserving Japanese tea culture, Chakumi actively pursues new ventures such as collaborations with VTubers.

Participants will create videos introducing the charm of Japanese tea using a provided script, post them on social media with the hashtags '#SASBusiness' and '#JapaneseTeaPRAmbassadorContest'.

Rankings will be determined by the number of reposts at the end of the event period, with top finishers receiving the following rewards:

[Rewards]
• 1st to 5th place: Right to create an original blended tea
• 6th to 20th place: Right to sell the collaboration tea

This initiative leverages each participating V-Liver’s unique personality and outreach ability to widely promote the appeal of Japanese tea.

[Event Overview]
Event Period: June 18, 2026 (Thu) 0:00 – June 30, 2026 (Tue) 23:59

Collaboration Tea Sales Launch: Scheduled for August 2026

Details and Application

Project ②: V-Liver 100∞ Station Poster

SAS Business Project ②: V-Liver 100∞ Station Poster

The 'V-Liver 100∞ Station Poster' is a station poster campaign aimed at increasing the public recognition of V-Livers.

From V-Livers who repost the designated post and submit the required information via the application form, 100 participants will be selected by lottery to be featured on SAS Business station posters.

Posters may include the V-Liver’s standing illustration, name, and X account ID.

This creates an opportunity for V-Livers, who typically operate online, to appear on real-world advertising platforms.

[Event Overview]
Application Period: June 15, 2026 (Mon) 18:00 – June 30, 2026 (Tue) 23:59

Location: Railway stations in Tokyo

Display Period: From August 2026 onward (tentative)

※ Details on specific stations and display duration will be announced once finalized.

Details and Application

About SAS (Spice Agency Studio)

SAS (Spice Agency Studio)

SAS (Spice Agency Studio) is a collaborative project established by Suzurou Inc. to promote the development of the V-Liver industry and create new opportunities for V-Liver activities.

Currently, nine V-Liver agencies nationwide are members, with approximately 140 V-Livers active under the consortium.

By operating cross-agency initiatives and disseminating information beyond organizational boundaries, SAS provides V-Livers with new challenges while aiming to expand recognition and growth across the live streaming industry.

Recently, V-Livers have drawn attention as influential figures with strong outreach and community-building power through live streaming.

However, opportunities for enterprises and local governments to collaborate with V-Livers remain limited, highlighting the need for a connecting framework.

SAS leverages its network of member agencies to plan and operate initiatives that connect enterprises, local governments, brands, and V-Livers.

To date, SAS has executed over 20 events and projects, with cumulative participation exceeding 500 V-Livers.

Moving forward, SAS will strengthen collaborations both within and beyond the industry to create new opportunities for V-Livers and promote the development of live streaming culture.

[SAS Overview]

Number of Member Agencies: 9
Number of Affiliated V-Livers: Approximately 140
Number of Projects Conducted: Around 20
Established: September 2024

Official Website

Official X: @SAS_Vliver

[Contact]

SAS Business

Contact: Sugita

E-mail: sas.vliver@gmail.com

Official X: @SASBusiness_v

Contact Form

SAS Business

SAS Business is a project-based initiative connecting enterprises, local governments, and brands with V-Livers for product promotion, regional revitalization, and event marketing.