Jiichiro to Open New Creperie Format at S-PAL Sendai East Building on June 3, 2026
Jiichiro, a baumkuchen brand, will renovate its S-PAL Sendai store, directly connected to Sendai Station. The new store will feature an integrated creperie serving plated crepes and launch limited-edition baked goods made with Sendai miso from the local heritage brand, Ota Yohachiro Shoten.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 19:00
- 🔍 Collected: May 21, 2026 at 10:31
- 🤖 AI Analyzed: May 21, 2026 at 21:22 (10h 50m after Collected)
Jiichiro Co., Ltd. (HQ: Hamamatsu, Shizuoka), the operator of the baumkuchen brand Jiichiro, will reopen its "Jiichiro S-PAL Sendai Store" on June 3, 2026, within the S-PAL Sendai commercial facility directly connected to Sendai Station.
About the Jiichiro S-PAL Sendai Store:
Jiichiro is a confectionery brand with the concept of "layering happiness."
The "Jiichiro S-PAL Sendai Store," which first opened in March 2016, is celebrating its 10th anniversary this year. To mark this milestone, the store will be transformed into a new format featuring an integrated cafe.
The integrated cafe, "Jiichiro Creperie," will offer plated crepes in a relaxed setting, focusing on a moist texture. With a focus on high-quality ingredients such as butter, flour, and eggs, the crepes are designed as sophisticated sweets for adults.
The retail section will also launch the "Miso Baked Goods," an exclusive product for the S-PAL Sendai store. This baked item uses Sendai miso from Ota Yohachiro Shoten, a miso and soy sauce brewery founded in 1845 in Shiogama, Sendai. The deep flavor of the carefully crafted miso is combined with walnuts to create a gentle sweetness.
Jiichiro S-PAL Sendai Cafe Menu:
Each crepe is carefully baked to order. Enjoy the fresh, simple flavors of the dough, butter, sugar, and cream.
- Sugar & Butter
- Sugar & Butter & Lemon
- Mitarashi
- Bitter Caramel
- Bitter Chocolate
- Rum Raisin
Retail Exclusive Product:
In addition to standard sweets, customers can purchase the "Miso Baked Goods" exclusively at the S-PAL Sendai store. These items are baked to a moist consistency, blending savory Sendai miso with walnuts.
About Ota Yohachiro Shoten:
Founded in the late Edo period (1845), the company is known for its "Igetayo" symbol, which incorporates the character "Yo" (與) inside the "igeta" (well frame) mark, symbolizing good water and quality improvement.
Miso Baked Goods Details:
Product Name: Miso Baked Goods
Contents: 1 piece
Size: Diameter approx. 7.0 cm x Height 4.0 cm
Price: 450 yen (tax included)
Available at: Jiichiro S-PAL Sendai Store (exclusive)
Store Details:
Name: Jiichiro S-PAL Sendai Store
Address: 2F S-PAL Sendai East Building, 1-1-1 Chuo, Aoba-ku, Sendai, Miyagi
Business Hours: Sun-Thu 10:00-20:00; Fri-Sat 10:00-21:00
Cafe Hours: Sun-Thu 10:00-20:00 (LO 19:30); Fri-Sat 10:00-21:00 (LO 20:30)
About the Jiichiro S-PAL Sendai Store:
Jiichiro is a confectionery brand with the concept of "layering happiness."
The "Jiichiro S-PAL Sendai Store," which first opened in March 2016, is celebrating its 10th anniversary this year. To mark this milestone, the store will be transformed into a new format featuring an integrated cafe.
The integrated cafe, "Jiichiro Creperie," will offer plated crepes in a relaxed setting, focusing on a moist texture. With a focus on high-quality ingredients such as butter, flour, and eggs, the crepes are designed as sophisticated sweets for adults.
The retail section will also launch the "Miso Baked Goods," an exclusive product for the S-PAL Sendai store. This baked item uses Sendai miso from Ota Yohachiro Shoten, a miso and soy sauce brewery founded in 1845 in Shiogama, Sendai. The deep flavor of the carefully crafted miso is combined with walnuts to create a gentle sweetness.
Jiichiro S-PAL Sendai Cafe Menu:
Each crepe is carefully baked to order. Enjoy the fresh, simple flavors of the dough, butter, sugar, and cream.
- Sugar & Butter
- Sugar & Butter & Lemon
- Mitarashi
- Bitter Caramel
- Bitter Chocolate
- Rum Raisin
Retail Exclusive Product:
In addition to standard sweets, customers can purchase the "Miso Baked Goods" exclusively at the S-PAL Sendai store. These items are baked to a moist consistency, blending savory Sendai miso with walnuts.
About Ota Yohachiro Shoten:
Founded in the late Edo period (1845), the company is known for its "Igetayo" symbol, which incorporates the character "Yo" (與) inside the "igeta" (well frame) mark, symbolizing good water and quality improvement.
Miso Baked Goods Details:
Product Name: Miso Baked Goods
Contents: 1 piece
Size: Diameter approx. 7.0 cm x Height 4.0 cm
Price: 450 yen (tax included)
Available at: Jiichiro S-PAL Sendai Store (exclusive)
Store Details:
Name: Jiichiro S-PAL Sendai Store
Address: 2F S-PAL Sendai East Building, 1-1-1 Chuo, Aoba-ku, Sendai, Miyagi
Business Hours: Sun-Thu 10:00-20:00; Fri-Sat 10:00-21:00
Cafe Hours: Sun-Thu 10:00-20:00 (LO 19:30); Fri-Sat 10:00-21:00 (LO 20:30)
FAQ
治一郎エスパル仙台店はいつリニューアルオープンしますか？
2026年6月3日（水）にオープンします。
新しく併設されるカフェはどのような形態ですか？
「治一郎クレープリー」として、しっとり感を追求した皿盛りのクレープを提供するカフェです。
エスパル仙台店限定の新商品は何ですか？
太田與八郎商店の仙台味噌を使用した「お味噌の焼き菓子」です。
太田與八郎商店とはどのような企業ですか？
1845年（弘化2年）に創業した、仙台塩竃の老舗味噌醤油醸造元です。
治一郎エスパル仙台店の営業時間を教えてください。
日曜日～木曜日は10:00～20:00、金曜日・土曜日は10:00～21:00です。（カフェのLOはそれぞれ閉店30分前）