Number_i Gathers for Ikeda Mohando's Transit Advertisements! Sho Hirano for 'Muhi', Yuta Jinguji for 'Muhibeta V Liquid', and Yuta Kishi for 'Hibicare' Appear in Tokyo and Osaka!

Ikeda Mohando Co., Ltd. (Headquarters: Kamiichi-machi, Nakaniikawa-gun, Toyama Prefecture; President and Representative Director: Katsuhiro Ikeda) has appointed Sho Hirano as the brand ambassador for the itch and insect bite relief brand "Muhi Series," Yuta Jinguji as the brand ambassador for the eczema and dermatitis treatment "Muhibeta V Liquid," and Yuta Kishi as the brand ambassador for the cracked skin and frostbite treatment brand "Hibicare Series," respectively.

A collaborative outdoor advertisement featuring these three brands ("Muhi Series," "Muhibeta V Liquid," and "Hibicare Series") will be displayed starting Monday, June 15, 2026, on the "Shinagawa Flag" at JR Shinagawa Station and the "Central Sound Vision" at JR Osaka Station. Please come and visit.

▼ Sho Hirano, Yuta Jinguji, and Yuta Kishi of Number_i Finally Gather!

Sho Hirano has been appointed as the brand ambassador for the itch and insect bite relief brand "Muhi Series," Yuta Jinguji for the eczema and dermatitis treatment "Muhibeta V Liquid," and Yuta Kishi for the cracked skin and frostbite treatment brand "Hibicare Series."

Sho Hirano (Muhi Series):

Pay attention to his relaxed expression against the backdrop of blue sky and sea, and his dynamic appearance running through steep forest areas. Even during seasons when itching from insect bites is a concern, the commercial and visuals are fresh and full of energy, making you want to go outside with Muhi.

Yuta Jinguji (Muhibeta V Liquid):

He powerfully and coolly embodies the smart yet reliable efficacy of the product in a beautiful blue installation-like space, highlighting that it is Japan's first* roll-on type treatment for eczema and dermatitis categorized as a strong-rank topical steroid.

*Japan's first roll-on container for a strong-rank topical steroid among over-the-counter (OTC) drugs (as of February 2026, based on internal research).

Yuta Kishi (Hibicare Series):

Against an impressive visual featuring the red brand color, he depicts someone confronting skin troubles. In a space surrounded by giant product packaging, he poses the question "Which one are you?" with a strong gaze, powerfully and stylishly presenting the product as a solution for painful cracked skin and frostbite.

Sho Hirano Appears for the Third Consecutive Year! New TV Commercials for the Muhi Series Airing Since May!

New TV commercials for the "Muhi Series" featuring Sho Hirano have been broadcasting nationwide since May 8, 2026.

Sho Hirano stars in the "Liquid Muhi" commercial for the third consecutive year. In the Liquid Muhi commercial, he appears in summer-like attire, wearing a white T-shirt, denim, and sandals. This commercial features the series' first-ever location shoot by the sea. Passing through a path surrounded by greenery, a beautiful blue sea and white clouds expand in front of him. Watching boys enjoying summer on the shore, he smiles as he remembers his own past, making this a nostalgic and memorable commercial. On the other hand, in the commercial for Muhi Alpha EX, he wears outdoor clothing and runs at full speed through a forest, showing a lively and energetic side as he leaps over branches and tree roots. Please enjoy the main videos.

【New TV Commercial Overview】

▼ TV Commercial Title: "Liquid Muhi: Continuation of That Summer" (15 seconds)

Cast: Sho Hirano

Air Date: Gradually starting Friday, May 8, 2026

Broadcast Region: Nationwide in Japan

Official YouTube URL: https://youtu.be/and8RrG-bc

▼ TV Commercial Title: "Muhi Alpha EX: Stronger, Faster" (15 seconds)

Cast: Sho Hirano

Release Date: Gradually starting Friday, May 8, 2026

Official YouTube URL: https://youtu.be/Lz-rHX8HyUA

Commercial Making-of & Interview: https://youtu.be/jIFItqvJUzw?si=5m5t2gDgJHZZ87C_

▼ Experience the Worldviews of the Seasons All at Once! Outdoor Ads at JR Shinagawa and JR Osaka Stations

Outdoor advertisements will be displayed from Monday, June 15, to Sunday, June 28, 2026, on the "Shinagawa Flag" at JR East Shinagawa Station, and from Monday, June 15, to Sunday, June 21, 2026, on the "Central Sound Vision" at JR West Osaka Station.

【Shinagawa Flag】

At JR Shinagawa Station, graphics capturing the worldviews of the seasons will be displayed. These dynamic large flags highlight the members' charm and the brand's worldview to attract the attention of passersby. The unique beauty and presence of the photos instantly draw viewers into the world of the brand.

【Osaka Station Central Sound Vision】

At JR Osaka Station, specially edited video content will be broadcast. Unlike the static graphics, this video will convey a sense of realism unique to video, featuring the three