Sanrio Characters Enter the World of Ukiyo-e!? Nagatanien's 'Tokaido Gojusantsugi Cards' in a Limited Collaboration with Sanrio Characters! Get Original Cards by Purchasing Nagatanien Ochazuke!

Nagatanien Co., Ltd. (President: Hiroshi Kakeya, Minato-ku, Tokyo) will be offering original 'Tokaido Gojusantsugi' cards in collaboration with Sanrio Co., Ltd.'s characters for a limited time (May 15 - August 14) as the first project for its newly released official app, the 'Nagatanien App.' Based on art-historical supervision, we will offer a card series that fuses the charm of Utagawa Hiroshige's famous paintings with Sanrio Characters in two types: a digital version (available on the Nagatanien App) and a paper version (enclosed in in-store products), providing the joy of collecting and a rich moment to experience Japanese culture.

【Details of the Collaboration Project】

● Original Cards (up to 12 types) where Sanrio Characters blend into the 'Tokaido Gojusantsugi'

These are original cards where you can admire the very natural and cute appearance of the 'Sanrio Characters,' who are popular across generations, as if they have popped into the world of ukiyo-e. Supervised by Mr. Nobuhisa Kaneko, curator at the Fuchu Art Museum and a leading expert on Edo painting, the content is authentic and respects the worldview of ukiyo-e.

We have prepared two types of original cards: a 'digital version' to collect on the app and a 'paper version' included in the ochazuke packets (both with 11 designs). Furthermore, for the digital version only, if you complete all 11 types by August 14 (Friday), you will receive a 'phantom 1 type (secret design)' that you can only get here, making it a total of 12 types. We hope you enjoy the excitement of aiming for a complete set with your family while gathering around for ochazuke.

【How to Obtain the Limited Design Cards】

① Obtain the digital version with the Nagatanien App

When you submit a receipt for Nagatanien's ochazuke products on the app, you will receive a 'Limited Gacha Ticket.' You can use this ticket to draw from the limited card gacha (1 ticket per card draw).

©’26 SANRIO CO., LTD. APPR. NO.L663708

② Obtain the paper version at stores → 'Ochazuke Nori (8 bags)' with original cards will be sold nationwide in limited quantities (approx. 4 million packs)

From mid-May, 'Ochazuke Nori (8 bags)' with one randomly enclosed original card will be sold at retailers nationwide (supermarkets, convenience stores, etc.).

【Campaign Overview】

Campaign Name: Nagatanien x Sanrio Characters Collaboration Campaign

Period:

● Digital Version (App): Friday, May 15, 2026 - Friday, August 14, 2026

● Paper Version (In-store sales): Sequentially released at retailers nationwide from mid-May 2026 *while supplies last

Number of Card Types: 12 digital types*, 11 paper types

*For the digital version only, completing all 11 types during the period will grant the 12th original card.

Eligible Products:

● Digital Version (Eligible products for receiving a limited gacha ticket by submitting a receipt)

Ochazuke Nori 8 bags / Sake Chazuke 6 bags / Umeboshi Chazuke 6 bags / Wasabi Chazuke 6 bags / Tarako Chazuke 6 bags / Ochazuke Nori 3 bags / Sake Chazuke 2 bags / Umeboshi Chazuke 2 bags / Ajiwai Chazuke / Dashi Chazuke / Hiyashi Shio Sudachi Chazuke / Tai Dashi Chazuke / Cup Ochazuke Nori / Cup Sake Chazuke / Cup Umeboshi Chazuke

● Paper Version (Product with one original card enclosed)】

Ochazuke Nori (8 bags) *Limited to approx. 4 million packs / Limited edition Sanrio Characters design package

【Supplement: What is the Nagatanien App?】 https://www.nagatanien.co.jp/app/

The 'Nagatanien App' is an official smartphone app that connects your usual shopping and dining table with excitement through Nagatanien products.

In the future, we will offer exclusive experiences limited to the app, such as 'participation in events where you can interact with Japanese culture and other limited events' unique to Nagatanien. Under the philosophy of 'A single path of flavor,' Nagatanien aims to enrich the Japanese dining table and connect Japanese culture to the future through food.

You can download it from this dedicated app site (URL/QR code). https://www.nagatanien.co.jp/app/

*A QR code is also printed on the back of the packaging of Nagatanien products (excluding some products), so you can download the app by scanning it with your smartphone.