[New Service] More excitement for shopping and dining! Official "Nagatanien App" to be released on Friday, May 15th
Nagatanien Co., Ltd. will launch its official smartphone app, "Nagatanien App," on May 15, 2026 (Friday). This app introduces the new "Danran Program," which combines rank benefits and the joy of collecting cards to make shopping for Nagatanien products more enjoyable and connect daily life with excitement.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 19:00
- 🔍 Collected: May 7, 2026 at 10:31
- 🤖 AI Analyzed: May 8, 2026 at 01:29 (14h 58m after Collected)
Nagatanien Co., Ltd. (President: Hiroshi Kakeya, Minato-ku, Tokyo) will launch its official smartphone app, "Nagatanien App," on Friday, May 15, 2026, in commemoration of "Ochazuke Day" on May 17th. This app aims to connect everyday shopping and dining with excitement. Through this app, users can access the new "Danran Program," which combines rank benefits to make shopping for Nagatanien products fun and the joy of collecting cards.
Under the philosophy of "Aji Hitosuji" (Taste First), Nagatanien aims to enrich Japanese dining tables and connect Japanese culture to the future through food.
1. Overview: What is the Nagatanien App? https://www.nagatanien.co.jp/app/
Do you ever feel that daily shopping is a chore, or even if your family appreciates you cooking, you might think, "Shopping is also subtly difficult..."?
Nagatanien is starting an initiative to make even such everyday shopping an exciting experience.
Through Nagatanien products, we will give back to everyone new experiential value that goes beyond just deliciousness.
New service: "Danran Program"
We want to create "Danran" (family gatherings/conversations) through shopping. The "Danran Program" was born from this desire.
After your usual shopping, simply take a photo of your receipt and post it to the app to receive "Okagesama Points" and "Gacha Tickets."
With the "Nagatanien App," you can enjoy unique excitements such as accumulating "Okagesama Points" to apply for special rewards, or using "Gacha Tickets" to collect digital cards featuring Japanese culture.
2. App Features: Packed with content that makes you want to keep using it
❶ Rank Program where shopping receipts turn into "special experiences"
Your rank will change from Regular to Platinum based on the "Okagesama Points" accumulated from receipt submissions. As your rank increases, you can apply for special preferential experiences unique to Nagatanien.
Details of the rewards are a secret for now, but we plan to offer various benefits, such as "participation in events and limited events where you can experience Japanese culture."
❷ "Fifty-three Stations of the Tōkaidō" in the digital world... "Digital Card Gacha"
We are digitally reviving the beloved content "Fifty-three Stations of the Tōkaidō Cards," which received a great response when product inclusion ended at the end of December 2025.
Furthermore, in the future, we plan to release exciting digital cards such as Ukiyo-e cards other than "Fifty-three Stations of the Tōkaidō" and special limited-time collaboration cards.
*The app screen is an image.
Cards can be obtained by drawing the digital version of the "Fifty-three Stations of the Tōkaidō Cards" gacha using daily app login bonuses and gacha tickets received with product purchases.
Also, as a digital-unique feature, by clicking on an obtained card, you can view the painting and its commentary, or enlarge the painting for appreciation.
(Supplement) The beginning of the "Fifty-three Stations of the Tōkaidō Cards"
About 60 years ago, when inspecting the manufactured "Ochazuke Nori," unprinted inspection papers were enclosed with the product.
The idea was to "add a little enjoyment and color to customers' daily lives and contribute to the spread of Japanese culture and art," which led to printing paintings of high traditional and artistic value on the inspection papers.
Moving forward, Nagatanien will continue to create opportunities for people to experience Japanese culture firsthand through its products.
❸ Delivery of advantageous information
We will deliver information that customers find "happy!" "fun!" and "convenient!" such as campaign announcements, new product information, development secrets, and introductions to arrangement recipes using Nagatanien products.
3. How to get the app
The app can be downloaded from this dedicated app site (URL/QR code): https://www.nagatanien.co.jp/app/
*QR codes are also printed on the back of Nagatanien product packages (excluding some products), so you can scan them with your smartphone to download the app.
[Additional Information] "Limited Design: Fifty-three Stations of the Tōkaidō Cards" appear to commemorate the Nagatanien App launch!
Special version card designs that can only be obtained during this period are available. Details will be announced again on the Nagatanien App launch day, Friday, May 15th.
Under the philosophy of "Aji Hitosuji" (Taste First), Nagatanien aims to enrich Japanese dining tables and connect Japanese culture to the future through food.
1. Overview: What is the Nagatanien App? https://www.nagatanien.co.jp/app/
Do you ever feel that daily shopping is a chore, or even if your family appreciates you cooking, you might think, "Shopping is also subtly difficult..."?
Nagatanien is starting an initiative to make even such everyday shopping an exciting experience.
Through Nagatanien products, we will give back to everyone new experiential value that goes beyond just deliciousness.
New service: "Danran Program"
We want to create "Danran" (family gatherings/conversations) through shopping. The "Danran Program" was born from this desire.
After your usual shopping, simply take a photo of your receipt and post it to the app to receive "Okagesama Points" and "Gacha Tickets."
With the "Nagatanien App," you can enjoy unique excitements such as accumulating "Okagesama Points" to apply for special rewards, or using "Gacha Tickets" to collect digital cards featuring Japanese culture.
2. App Features: Packed with content that makes you want to keep using it
❶ Rank Program where shopping receipts turn into "special experiences"
Your rank will change from Regular to Platinum based on the "Okagesama Points" accumulated from receipt submissions. As your rank increases, you can apply for special preferential experiences unique to Nagatanien.
Details of the rewards are a secret for now, but we plan to offer various benefits, such as "participation in events and limited events where you can experience Japanese culture."
❷ "Fifty-three Stations of the Tōkaidō" in the digital world... "Digital Card Gacha"
We are digitally reviving the beloved content "Fifty-three Stations of the Tōkaidō Cards," which received a great response when product inclusion ended at the end of December 2025.
Furthermore, in the future, we plan to release exciting digital cards such as Ukiyo-e cards other than "Fifty-three Stations of the Tōkaidō" and special limited-time collaboration cards.
*The app screen is an image.
Cards can be obtained by drawing the digital version of the "Fifty-three Stations of the Tōkaidō Cards" gacha using daily app login bonuses and gacha tickets received with product purchases.
Also, as a digital-unique feature, by clicking on an obtained card, you can view the painting and its commentary, or enlarge the painting for appreciation.
(Supplement) The beginning of the "Fifty-three Stations of the Tōkaidō Cards"
About 60 years ago, when inspecting the manufactured "Ochazuke Nori," unprinted inspection papers were enclosed with the product.
The idea was to "add a little enjoyment and color to customers' daily lives and contribute to the spread of Japanese culture and art," which led to printing paintings of high traditional and artistic value on the inspection papers.
Moving forward, Nagatanien will continue to create opportunities for people to experience Japanese culture firsthand through its products.
❸ Delivery of advantageous information
We will deliver information that customers find "happy!" "fun!" and "convenient!" such as campaign announcements, new product information, development secrets, and introductions to arrangement recipes using Nagatanien products.
3. How to get the app
The app can be downloaded from this dedicated app site (URL/QR code): https://www.nagatanien.co.jp/app/
*QR codes are also printed on the back of Nagatanien product packages (excluding some products), so you can scan them with your smartphone to download the app.
[Additional Information] "Limited Design: Fifty-three Stations of the Tōkaidō Cards" appear to commemorate the Nagatanien App launch!
Special version card designs that can only be obtained during this period are available. Details will be announced again on the Nagatanien App launch day, Friday, May 15th.