Bag Brand 'UNDERTHESUN', Continuing its Breakthrough with 'Music Festivals' as a Keyword, Unveils New Visual & Starts Pre-orders on 4/24
Mizuno Bag Co., Ltd.'s brand 'UNDERTHESUN' has released a new visual featuring the music crew 'It's US!!!!'. Pre-orders for the new 'THESUN_FF 26' start on April 24.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 20:00
- 🔍 Collected: April 23, 2026 at 11:31
- 🤖 AI Analyzed: April 23, 2026 at 13:29 (1h 57m after Collected)
Featuring young music crew "It's US!!!!" as models
Every year, we imbue meaning and thought into the "FF" in "THESUN_FF". This year, it stands for the initials of "Find it. Follow it." This is a textual conversion of the connection with music that UNDERTHESUN has valued so far, and above all, the relationship of trust built with our users.
Translated directly, it means "Find what you like and follow it." If we expand on this with an UNDERTHESUN interpretation, it becomes the desire to "Trust your own intuition, not someone else's right answer, find what you truly feel you love, and cherish it."
Thinking from the perspective of a bag brand, we want to be "something you love" and also "a bag that can accompany your journey to find what you love."
Wouldn't a journey seeking new and stimulating sounds be nice too?
This new visual expresses UNDERTHESUN as "a bag that can accompany your journey to find what you love." Whether it's music, fashion, movies, or absolutely anything else, we believe that life becomes instantly more enjoyable when you find something you love. We feel that we were able to express the sense of adventure and excitement for the unknown felt along that path in this visual.
Creating new sounds with the sounds you find.
Regarding the launch of the "THESUN_FF 26" Official Website
Coinciding with the release of "THESUN_FF 26", we will be opening an official website.
It is designed to intuitively convey the worldview of this new collection and the appeal of the products.
We hope that along with the new visuals, more people will come to know the charm that UNDERTHESUN possesses.
THESUN_FF 26 Official Website
https://u-thesun.com/thesun_ff_26/
Regarding the Start of Pre-orders
Ahead of the April 28 release, we will start accepting pre-orders on our official EC site from 19:00 on April 24.
Please note that product shipping will proceed sequentially from April 28.
*Pre-order acceptance EC site: April 24, 2026, 19:00~
https://www.mizuno-bag.com/collections/underthesun
Contact & SNS
Contact us here
Mizuno Bag Co., Ltd.
Phone Number: 052-251-3871
URL: https://www.mizuno-bag.com/
Various SNS
Instagram
https://www.instagram.com/underthesun__uts/
X (formerly Twitter)
https://x.com/_______THESUN
Every year, we imbue meaning and thought into the "FF" in "THESUN_FF". This year, it stands for the initials of "Find it. Follow it." This is a textual conversion of the connection with music that UNDERTHESUN has valued so far, and above all, the relationship of trust built with our users.
Translated directly, it means "Find what you like and follow it." If we expand on this with an UNDERTHESUN interpretation, it becomes the desire to "Trust your own intuition, not someone else's right answer, find what you truly feel you love, and cherish it."
Thinking from the perspective of a bag brand, we want to be "something you love" and also "a bag that can accompany your journey to find what you love."
Wouldn't a journey seeking new and stimulating sounds be nice too?
This new visual expresses UNDERTHESUN as "a bag that can accompany your journey to find what you love." Whether it's music, fashion, movies, or absolutely anything else, we believe that life becomes instantly more enjoyable when you find something you love. We feel that we were able to express the sense of adventure and excitement for the unknown felt along that path in this visual.
Creating new sounds with the sounds you find.
Regarding the launch of the "THESUN_FF 26" Official Website
Coinciding with the release of "THESUN_FF 26", we will be opening an official website.
It is designed to intuitively convey the worldview of this new collection and the appeal of the products.
We hope that along with the new visuals, more people will come to know the charm that UNDERTHESUN possesses.
THESUN_FF 26 Official Website
https://u-thesun.com/thesun_ff_26/
Regarding the Start of Pre-orders
Ahead of the April 28 release, we will start accepting pre-orders on our official EC site from 19:00 on April 24.
Please note that product shipping will proceed sequentially from April 28.
*Pre-order acceptance EC site: April 24, 2026, 19:00~
https://www.mizuno-bag.com/collections/underthesun
Contact & SNS
Contact us here
Mizuno Bag Co., Ltd.
Phone Number: 052-251-3871
URL: https://www.mizuno-bag.com/
Various SNS
https://www.instagram.com/underthesun__uts/
X (formerly Twitter)
https://x.com/_______THESUN