Bairindo to Release Limited Edition Sablé Cookies on May 20 in Collaboration with Designer Kanako Kamiya for "Connections Born from Design" Season 6
Historic confectionery company Bairindo, founded in 1864, has announced a collaboration with textile designer Kanako Kamiya. As the 6th installment of their "Connections Born from Design" project, they will release limited-edition products under the theme "Always Cheerful" starting May 20. The flagship soft sablé, "Yawaraka Gold Plain," will be offered in two special package designs featuring Kamiya's character, "Elka-chan."
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- 📰 Published: May 19, 2026 at 19:10
- 🔍 Collected: May 19, 2026 at 10:31
- 🤖 AI Analyzed: May 20, 2026 at 02:13 (15h 41m after Collected)
Bairindo, a historic confectionery company founded in 1864 and based in Saitama, has announced the sixth year of its "Connections Born from Design" project, which aims to foster new bonds through collaborations with creators. This year's partner is textile designer Kanako Kamiya, founder of the original brand "emoemo."
## The Theme: "A Cheerful Everyday"
This year's theme is "Always Cheerful." Featuring Kamiya's tree frog character, "Elka-chan," as the ambassador, the collection expresses the joy of a cheerful life, whether rainy or sunny.
## Limited Edition Product Details
The company's flagship product, the soft sablé "Yawaraka Gold Plain," will be sold in two limited-edition package designs.
- **Product Name: "A Fun Rainy Day" -Cheer Up!-**
- Contents: 6 Yawaraka Gold Plain sablés
- Price: 980 JPY (tax included)
- Concept: Depicts Elka-chan singing with friends on a rainy day.
- **Product Name: "After a Fun Rain" -Thank You Always-**
- Contents: 6 Yawaraka Gold Plain sablés
- Price: 980 JPY (tax included)
- Concept: Shows Elka-chan going out with her little brother, Elun, after the rain.
The products will be available from Wednesday, May 20, at all 39 Bairindo stores, excluding the Ekiα Koshigaya location.
## About the "Yawaraka Gold Plain" Sablé
This is Bairindo's most popular product, selling over 10 million units annually. Made with carefully selected butter, it is a moist-textured sablé beloved by all ages, from children to the elderly.
## About Designer Kanako Kamiya
Self-taught as an artist, Kamiya established her textile brand "emoemo" in 2010. Her work, known for its unique color palettes, has gained popularity, leading to pop-up stores in department stores and various corporate collaborations. In the summer of 2025, she published her first picture book, "The Midnight Bakery."
## The Theme: "A Cheerful Everyday"
This year's theme is "Always Cheerful." Featuring Kamiya's tree frog character, "Elka-chan," as the ambassador, the collection expresses the joy of a cheerful life, whether rainy or sunny.
## Limited Edition Product Details
The company's flagship product, the soft sablé "Yawaraka Gold Plain," will be sold in two limited-edition package designs.
- **Product Name: "A Fun Rainy Day" -Cheer Up!-**
- Contents: 6 Yawaraka Gold Plain sablés
- Price: 980 JPY (tax included)
- Concept: Depicts Elka-chan singing with friends on a rainy day.
- **Product Name: "After a Fun Rain" -Thank You Always-**
- Contents: 6 Yawaraka Gold Plain sablés
- Price: 980 JPY (tax included)
- Concept: Shows Elka-chan going out with her little brother, Elun, after the rain.
The products will be available from Wednesday, May 20, at all 39 Bairindo stores, excluding the Ekiα Koshigaya location.
## About the "Yawaraka Gold Plain" Sablé
This is Bairindo's most popular product, selling over 10 million units annually. Made with carefully selected butter, it is a moist-textured sablé beloved by all ages, from children to the elderly.
## About Designer Kanako Kamiya
Self-taught as an artist, Kamiya established her textile brand "emoemo" in 2010. Her work, known for its unique color palettes, has gained popularity, leading to pop-up stores in department stores and various corporate collaborations. In the summer of 2025, she published her first picture book, "The Midnight Bakery."
FAQ
Where can I buy this product?
It is available at Bairindo stores in Saitama Prefecture, except for the Ekiα Koshigaya store. It's a limited-time offer.
Who is the collaborating artist?
She is Kanako Kamiya, a textile designer who runs the brand 'emoemo'.
What kind of sweet is it?
It's the 'Yawaraka Gold Plain', a moist-textured sablé cookie that sells 10 million units a year.