Matsuya Foods Co., Ltd. (Headquarters: Musashino City, Tokyo; President and CEO: Kazutoshi Kawaragi; hereinafter 'Matsuya Foods') is pleased to announce its official store launch on 'STOREE SAISON' (Story Saison), a narrative-driven comprehensive e-commerce site operated by Credit Saison Co., Ltd. (Headquarters: Toshima City, Tokyo; Representative Director and COO: Katsumi Mizuno; hereinafter 'Credit Saison').
Background and Purpose of the Collaboration
Matsuya Foods has been strengthening its e-commerce business by offering its signature 'gyūmeshi' (beef bowl), curry, yakiniku, and exclusive frozen meals that allow customers to enjoy the taste of Matsuya at home.
By launching on 'STOREE SAISON,' which serves approximately 2.5 million (※) card members, Matsuya Foods can now reach a new customer segment centered around Saison Card holders—distinct from its existing e-commerce audience. Leveraging the platform's unique feature of allowing purchases using 'Fukai Mubyō Points' (eternal, non-expiring points), Matsuya aims to position its popular menu items as desirable redemption options, enriching customers' everyday dining experiences.
※Card member count based on the latest data published by Credit Saison
Overview of the 'Matsuya Official Store' on 'STOREE SAISON'
The store will feature Matsuya's most popular products, including the 'Gyūmeshi no Gu' (beef bowl topping), curry, and curated set meals. All items can be purchased using the Saison Card, or fully/partially with accumulated 'Fukai Mubyō Points' (points-only or points + card payment).
● Launch Date: July 6, 2026 (Monday)
● Store URL: https://storee.saisoncard.co.jp/shop/h/hAA0315/
Challenging the Limits of Matsuya's E-Commerce: 'Opening Commemorative Sale'
To celebrate the store launch, a special discount sale will be held on the 'Matsuya Official Store' within 'STOREE SAISON'.
Period: July 6, 2026 (Monday) onwards — until stocks last (end date not fixed).
Featured Sale Items (examples, prices include tax):
① Premium-Grade Gyūmeshi no Gu (30 servings)
<52% OFF> Regular Price: ¥15,000 → Sale Price: ¥7,200
② All-in-One Set (Premium Gyūmeshi no Gu, Butameshi no Gu, Original Curry — 10 servings each, total 30)
<56% OFF> Regular Price: ¥14,500 → Sale Price: ¥6,300
③ Rice Burger 5-Variety 24-Serving Set
<56% OFF> Regular Price: ¥13,600 → Sale Price: ¥5,850
※All popular Matsuya menu items and large-volume sets are available at highly discounted prices using accumulated Fukai Mubyō Points or card payments.
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Products / services: STOREE SAISON