Matsuya Foods Co., Ltd. (Headquarters: Musashino City, Tokyo; President and Representative Director: Kazutoshi Warabi) will launch the "Founding Beef Curry" at Matsunoya, its tonkatsu specialty restaurant, starting at 3:00 PM on July 8, 2025.

*Contains honey. Do not give to infants under 1 year of age.

Matsuya's Origin, "Beef Curry," Featuring Sweet Onions and Fragrant Spices, Now Available

From simple tastes to luxurious toppings with Matsunoya's proud katsu, compare this exquisite dish!

In June 2026, Matsuya celebrated its 60th anniversary. To commemorate this milestone, the legendary flavor that has captivated many fans has returned to stores primarily operating as Matsunoya.

Matsuya's signature beef curry, considered the origin of its culinary journey, features the exquisite balance of sweetness from slowly sautéed onions and the rich aroma of spices. It offers a deeply satisfying, nostalgic flavor, with tender beef simmered to perfection further enhancing the curry's richness. This time, in addition to the "Founding Beef Curry" characterized by its simple deliciousness, we have created luxurious combinations unique to our tonkatsu specialty stores. We are offering the "Founding Beef Loin Katsu Curry," topped with our carefully hand-prepared loin katsu, and the "Founding Beef Extra-Thick Rib Loin Katsu Curry," boasting an impressive thickness. Please take this opportunity to savor these offerings.

Product Name: Founding Beef Curry Price: 780 yen

Founding Beef Loin Katsu Curry Price: 980 yen

Founding Beef Extra-Thick Rib Loin Katsu Curry Price: 1,170 yen

Founding Beef Omelet Curry Price: 980 yen

*Available only at Matsunoya and My Curry Shokudo co-located stores.

Founding Beef Loin Katsu Omelet Curry Price: 1,180 yen

*Available only at Matsunoya and My Curry Shokudo co-located stores.

Founding Beef Extra-Thick Rib Loin Katsu Omelet Curry Price: 1,370 yen

*Available only at Matsunoya and My Curry Shokudo co-located stores.

Founding Beef Curry (Single Item) Price: 660 yen

*All prices include tax. Prices for dine-in and takeout are the same.

*Takeout is available. A separate charge applies for miso soup with takeout orders.

*Shareholder discount coupons can be used.

*At stores co-located with Matsuya and Matsunoya, the "Founding Beef Curry" and "Founding Beef Loin Katsu Curry" are already on sale.

Release Date: July 8, 2026, from 3:00 PM

Target Stores: Matsunoya stores nationwide, excluding some locations.

*Available products may vary by store.

▶▶Check for Great Deals

◎Tonkatsu Matsunoya [Official] X (formerly Twitter) Account: @matsu_noya

Full of episodes about the development of new menus and service plans. Your casual requests might even become a reality across all stores...

◎Great coupons available! Order in advance with "Matsuben Net" for great savings! "Matsuya Foods Official App"

Information on various brands, mobile ordering, and Matsuben Net. We also distribute great coupons.

URL: https://www.matsuyafoods.co.jp/mobile/

◎Supports a wide range of cashless payment options

Cashless payments offer great point rewards. It's very easy to use!

URL: https://www.matsuyafoods.co.jp/qr_payment/

◎Unlimited Rice Refills "Free" when dining in!

Matsunoya offers a "Free Rice Refill" service. *Excluding some stores.

Eligible Stores: https://bit.ly/3uh2Iqv

FACT BOX

  • Source: PR TIMES
  • Category: 新商品