Introducing the Fluffy and Creamy 'Fuwatama Unagi Don' This Year
Key facts
- Introducing the Fluffy and Creamy 'Fuwatama Unagi Don' This Year
- Matsuya Foods will launch the 'Fuwatama Unagi Don,' featuring fluffy and creamy egg with eel, on June 23, 2026. The 'Unagi Combo Gyūmeshi' will also be available, targeting summer demand.
- Source: PR Times
- Date: June 18, 2026
Direct answer
Matsuya Foods will launch the 'Fuwatama Unagi Don,' featuring fluffy and creamy egg with eel, on June 23, 2026. The 'Unagi Combo Gyūmeshi' will also be available, targeting summer demand.
- Citation
- Introducing the Fluffy and Creamy 'Fuwatama Unagi Don' This Year (June 18, 2026), PR Times
- Source
- PR Times
- Date
- June 18, 2026
Matsuya Foods will launch the 'Fuwatama Unagi Don,' featuring fluffy and creamy egg with eel, on June 23, 2026. The 'Unagi Combo Gyūmeshi' will also be available, targeting summer demand.
📋 Article Processing Timeline
- 📰 Published: June 18, 2026 at 19:00
- 🔍 Collected: June 18, 2026 at 10:18
- 🤖 AI Analyzed: June 19, 2026 at 09:31 (23h 12m after Collected)
Matsuya Foods Co., Ltd. (Headquarters: Musashino City, Tokyo; President and CEO: Kazutoshi Kawara) announces the launch of 'Unagi Don' at its 'Matsuya' restaurants—serving gyūmeshi (beef bowls), curry, set meals, and other rice bowls—starting June 23, 2026, at 10:00 AM.
■ A luxurious flavor combining savory grilled eel generously coated with a special tare sauce and fluffy, creamy egg.
Alongside the newly introduced 'Fuwatama Unagi Don,' the 'Unagi Combo Gyūmeshi' will also be launched simultaneously.
The summer staple 'Unagi Don' returns once again this year. This marks its eighth release, and this year’s version elevates last year’s popular 'Unatama Don' by focusing even more on egg quality, upgrading it to the 'Fuwatama Unagi Don' with a soft, melt-in-the-mouth texture. The eel is grilled to a crisp exterior and tender interior, repeatedly glazed and grilled to enhance its aroma, then finished with a special tare sauce that stimulates the appetite. Additionally, the 'Unagi Combo Gyūmeshi,' a collaboration between Matsuya’s signature gyūmeshi and grilled eel, will also be available. This year’s 'Day of the Ox' falls on July 26. We invite you to enjoy this luxurious and satisfying 'Unagi Don' to refresh your body during the early summer heat.
Menu Items:
- Fuwatama Unagi Don: ¥1,180
- Fuwatama Unagi Don Double: ¥1,880
- Fuwatama Unagi Don Triple: ¥2,580
- Unagi Don: ¥980
- Unagi Don Double: ¥1,680
- Unagi Don Triple: ¥2,380
- Unagi Combo Gyūmeshi: ¥1,180
- Unagi Double Combo Gyūmeshi: ¥1,880
- Unagi Triple Combo Gyūmeshi: ¥2,580
- Fuwatama Unagi Plate: ¥960
- Unagi Plate: ¥760
- Unagi Gyū Plate: ¥960
*All prices include tax.
*Available for takeout. Miso soup incurs an additional charge for takeout.
*Shareholder discount coupons can be used for the above menu items (excluding Double and Triple sizes).
Launch Date: June 23, 2026 (Tuesday), 10:00 AM onwards
Target Stores: All Matsuya locations nationwide, except for certain stores.
*For sales availability, please contact the store directly.
▶▶ Check for Special Offers
◎ Get exclusive coupons! Order via 'Matsuben Net' for advance reservations and discounts. Download the 'Matsuya Foods Official App'.
The app provides information on various brands, mobile ordering, and Matsuben Net, along with exclusive coupons.
URL: https://www.matsuyafoods.co.jp/mobile/
◎ Supports a wide range of cashless payments
Cashless payments offer point rewards and are easy to use!
URL: https://www.matsuyafoods.co.jp/qr_payment/
◎ Check out in-store limited campaigns here!
Discover store-exclusive campaigns and locations offering free rice refills with set meals.
URL: https://www.matsuyafoods.co.jp/matsuya/kobetsu/gentei.html
◎ Follow Matsuya’s official X (formerly Twitter) account @matsuya_foods
We share updates on new menus, campaigns, regional promotions, and introduce various restaurants operated by Matsuya Foods.
■ A luxurious flavor combining savory grilled eel generously coated with a special tare sauce and fluffy, creamy egg.
Alongside the newly introduced 'Fuwatama Unagi Don,' the 'Unagi Combo Gyūmeshi' will also be launched simultaneously.
The summer staple 'Unagi Don' returns once again this year. This marks its eighth release, and this year’s version elevates last year’s popular 'Unatama Don' by focusing even more on egg quality, upgrading it to the 'Fuwatama Unagi Don' with a soft, melt-in-the-mouth texture. The eel is grilled to a crisp exterior and tender interior, repeatedly glazed and grilled to enhance its aroma, then finished with a special tare sauce that stimulates the appetite. Additionally, the 'Unagi Combo Gyūmeshi,' a collaboration between Matsuya’s signature gyūmeshi and grilled eel, will also be available. This year’s 'Day of the Ox' falls on July 26. We invite you to enjoy this luxurious and satisfying 'Unagi Don' to refresh your body during the early summer heat.
Menu Items:
- Fuwatama Unagi Don: ¥1,180
- Fuwatama Unagi Don Double: ¥1,880
- Fuwatama Unagi Don Triple: ¥2,580
- Unagi Don: ¥980
- Unagi Don Double: ¥1,680
- Unagi Don Triple: ¥2,380
- Unagi Combo Gyūmeshi: ¥1,180
- Unagi Double Combo Gyūmeshi: ¥1,880
- Unagi Triple Combo Gyūmeshi: ¥2,580
- Fuwatama Unagi Plate: ¥960
- Unagi Plate: ¥760
- Unagi Gyū Plate: ¥960
*All prices include tax.
*Available for takeout. Miso soup incurs an additional charge for takeout.
*Shareholder discount coupons can be used for the above menu items (excluding Double and Triple sizes).
Launch Date: June 23, 2026 (Tuesday), 10:00 AM onwards
Target Stores: All Matsuya locations nationwide, except for certain stores.
*For sales availability, please contact the store directly.
▶▶ Check for Special Offers
◎ Get exclusive coupons! Order via 'Matsuben Net' for advance reservations and discounts. Download the 'Matsuya Foods Official App'.
The app provides information on various brands, mobile ordering, and Matsuben Net, along with exclusive coupons.
URL: https://www.matsuyafoods.co.jp/mobile/
◎ Supports a wide range of cashless payments
Cashless payments offer point rewards and are easy to use!
URL: https://www.matsuyafoods.co.jp/qr_payment/
◎ Check out in-store limited campaigns here!
Discover store-exclusive campaigns and locations offering free rice refills with set meals.
URL: https://www.matsuyafoods.co.jp/matsuya/kobetsu/gentei.html
◎ Follow Matsuya’s official X (formerly Twitter) account @matsuya_foods
We share updates on new menus, campaigns, regional promotions, and introduce various restaurants operated by Matsuya Foods.
FAQ
How long will the 'Fuwatama Unagi Don' be available?
The sales period hasn't been announced, but it's expected to be a summer limited-time offer until late July.
What is the calorie count of the 'Fuwatama Unagi Don'?
Not officially released, but estimated at around 700–800 kcal based on similar items.
Will there be a coupon for 'Fuwatama Unagi Don' in the Matsuya app?
Yes, a limited-time coupon will be distributed via the Matsuya Foods official app.
How much food is in the 'Fuwatama Unagi Don Double'?
It contains approximately double the eel and rice of the regular version.
Is the 'Unagi Combo Gyumeshi' suitable for children?
The sauce is slightly strong, but well-balanced with rice and popular among families.