Matsuya Foods: Matsuya, Matsunoya, Sushi-Matsu x "Kobitodukan" Collaboration Project Part 2! Get New Original Goods In-Store!
Key facts
- Matsuya Foods: Matsuya, Matsunoya, Sushi-Matsu x "Kobitodukan" Collaboration Project Part 2! Get New Original Goods In-Store!
- Matsuya Foods is launching the second collaboration project with the popular children's book series "Kobitodukan" at Matsuya, Matsunoya, and Sushi-Matsu stores nationwide, starting May 12, 2026. Customers who order eligible menu items will receive an original Kobito pouch, and an X (formerly Twitter) campaign will also be held.
- Source: PR Times
- Date: May 7, 2026
Direct answer
Matsuya Foods is launching the second collaboration project with the popular children's book series "Kobitodukan" at Matsuya, Matsunoya, and Sushi-Matsu stores nationwide, starting May 12, 2026. Customers who order eligible menu items will receive an original Kobito pouch, and an X (formerly Twitter) campaign will also be held.
- Citation
- Matsuya Foods: Matsuya, Matsunoya, Sushi-Matsu x "Kobitodukan" Collaboration Project Part 2! Get New Original Goods In-Store! (May 7, 2026), PR Times
- Source
- PR Times
- Date
- May 7, 2026
Matsuya Foods is launching the second collaboration project with the popular children's book series "Kobitodukan" at Matsuya, Matsunoya, and Sushi-Matsu stores nationwide, starting May 12, 2026. Customers who order eligible menu items will receive an original Kobito pouch, and an X (formerly Twitter) campaign will also be held.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 19:00
- 🔍 Collected: May 7, 2026 at 10:31
- 🤖 AI Analyzed: May 8, 2026 at 02:15 (15h 43m after Collected)
Matsuya Foods (Headquarters: Musashino City, Tokyo; Representative Director and President: Kazutoshi Kawaraya) will launch the second collaboration project with the children's book series "Kobitodukan" (Author: Toshitaka Nabata / Publisher: Rokurinsha), which celebrates its 20th anniversary this year and has sold over 3.2 million copies, at "Matsuya" (beef bowls, curry, set meals, and other rice bowls), "Matsunoya" (tonkatsu restaurants), and "Sushi-Matsu" (sushi specialty stores) starting from 10:00 AM on Tuesday, May 12, 2026.
■■ Campaign Overview ■■
【Campaign Period】
Tuesday, May 12, 2026, 10:00 AM – Tuesday, June 30, 2026, 9:59 AM
* At Sushi-Matsu, the campaign will run from Tuesday, May 12, 2026, 11:00 AM until closing time on Tuesday, June 29, 2026.
【Eligible Stores】
All Matsuya, Matsunoya, and Sushi-Matsu stores nationwide
* "My Curry Shokudo (specialty stores)" are not eligible.
* "Sushi-Matsu Kamata 1st Store," "Sushi-Matsu Omiya Store," "Sushi-Matsu Nishi-Ogikubo Store," and "Sushi-Matsu Nerima Store" are not eligible.
* Available menus and prices may vary by store.
▽ Campaign Website
https://www.matsuyafoods.co.jp/kobitodukan/2026sptm/
■ Get an "Original Kobito Pouch" when you order eligible menu items!
* At Sushi-Matsu, from Tuesday, May 12, 2026, 11:00 AM until supplies last.
A convenient "picture book style" original pouch for everyday use!
For each eligible menu item ordered, you will receive one random "Original Kobito Pouch" (6 designs in total), a limited-edition collaboration item from Matsuya, Matsunoya, and Sushi-Matsu x "Kobitodukan."
【Eligible Menu Items】
* Matsuya: Kids' Gyumeshi Wakuwaku Set
* Matsuya: Kids' Curry Wakuwaku Set
* Matsunoya: Kids' Plate
* Matsunoya: Kids' Pancake Plate
* Sushi-Matsu: Kids' Nigiri Set
* Sushi-Matsu: Kids' 5-Piece Nigiri with Drink Set (for older elementary school students)
* Sushi-Matsu: Kids' Nigiri Bento
【Distribution Period】
Tuesday, May 12, 2026, 10:00 AM – Tuesday, June 30, 2026, 9:59 AM *While supplies last.
* At Sushi-Matsu, it will be from Tuesday, May 12, 2026, 11:00 AM until closing time on Tuesday, June 29, 2026.
* All 6 types; you cannot choose the design.
* Customers ordering Sushi-Matsu's "Kids' 5-Piece Nigiri with Drink Set (for older elementary school students)" or "Kids' Nigiri Set" will receive a limited-edition collaboration original good and a gacha coin.
* Sushi-Matsu's "Kids' Nigiri Bento" is for takeout only. Takeout for menus other than "Kids' Nigiri Bento" is not available.
* Orders placed via Matsuya Bento WEB reservation and the official Matsuya app are also eligible.
* Matsuben Delivery is not available at Matsunoya and Sushi-Matsu.
* Please inquire at each store regarding the distribution status of prizes.
* Once the limited-edition collaboration original goods are no longer available, Matsuya will switch to distributing "Matsuya Original Paper Crafts," Matsunoya to "regular period prizes," and Sushi-Matsu to "gacha coins" only. Please note that "Kids' Nigiri Bento" does not come with a prize.
■ Follow & Repost Campaign Revived! Win Luxurious Prizes by Lottery!
By following Matsuya's official X account and reposting the target post during the campaign period, you can participate in a lottery to win "Kobitodukan" goods.
【Prizes】
* "Giant Kakuremomojiri Plushie"
* "Matsuya Points 5,000pt"
【Campaign Period】
May 12 (Tuesday) 10:00 AM – May 24 (Sunday) 11:59 PM
【Matsuya Official X Account】
@matsuya_foods
* Images are for illustration purposes only. Actual products may differ slightly.
■ What is "Kobitodukan"?
"Kobitodukan" is a popular children's book series that has sold over 3.2 million copies.
This year, 2026, marks the 20th anniversary since the first picture book, "Kobitodukan," was released in 2006.
It introduces the ecology of mysterious creatures called "Kobito" that the protagonist "I" found in the book, which are neither insects nor plants.
If the strange, unidentified phenomena that fill our daily lives—like the sudden hum of a refrigerator motor, the crackling sound of a TV, the corner of toilet paper folded into a triangle, or the rustling of grass without wind—were all the work of creatures called Kobito...?
There are 444 types of Kobito introduced across all 13 works!
Listen carefully and look closely. You will surely feel the presence of Kobito near you.
©Toshitaka Nabata
■■ Campaign Overview ■■
【Campaign Period】
Tuesday, May 12, 2026, 10:00 AM – Tuesday, June 30, 2026, 9:59 AM
* At Sushi-Matsu, the campaign will run from Tuesday, May 12, 2026, 11:00 AM until closing time on Tuesday, June 29, 2026.
【Eligible Stores】
All Matsuya, Matsunoya, and Sushi-Matsu stores nationwide
* "My Curry Shokudo (specialty stores)" are not eligible.
* "Sushi-Matsu Kamata 1st Store," "Sushi-Matsu Omiya Store," "Sushi-Matsu Nishi-Ogikubo Store," and "Sushi-Matsu Nerima Store" are not eligible.
* Available menus and prices may vary by store.
▽ Campaign Website
https://www.matsuyafoods.co.jp/kobitodukan/2026sptm/
■ Get an "Original Kobito Pouch" when you order eligible menu items!
* At Sushi-Matsu, from Tuesday, May 12, 2026, 11:00 AM until supplies last.
A convenient "picture book style" original pouch for everyday use!
For each eligible menu item ordered, you will receive one random "Original Kobito Pouch" (6 designs in total), a limited-edition collaboration item from Matsuya, Matsunoya, and Sushi-Matsu x "Kobitodukan."
【Eligible Menu Items】
* Matsuya: Kids' Gyumeshi Wakuwaku Set
* Matsuya: Kids' Curry Wakuwaku Set
* Matsunoya: Kids' Plate
* Matsunoya: Kids' Pancake Plate
* Sushi-Matsu: Kids' Nigiri Set
* Sushi-Matsu: Kids' 5-Piece Nigiri with Drink Set (for older elementary school students)
* Sushi-Matsu: Kids' Nigiri Bento
【Distribution Period】
Tuesday, May 12, 2026, 10:00 AM – Tuesday, June 30, 2026, 9:59 AM *While supplies last.
* At Sushi-Matsu, it will be from Tuesday, May 12, 2026, 11:00 AM until closing time on Tuesday, June 29, 2026.
* All 6 types; you cannot choose the design.
* Customers ordering Sushi-Matsu's "Kids' 5-Piece Nigiri with Drink Set (for older elementary school students)" or "Kids' Nigiri Set" will receive a limited-edition collaboration original good and a gacha coin.
* Sushi-Matsu's "Kids' Nigiri Bento" is for takeout only. Takeout for menus other than "Kids' Nigiri Bento" is not available.
* Orders placed via Matsuya Bento WEB reservation and the official Matsuya app are also eligible.
* Matsuben Delivery is not available at Matsunoya and Sushi-Matsu.
* Please inquire at each store regarding the distribution status of prizes.
* Once the limited-edition collaboration original goods are no longer available, Matsuya will switch to distributing "Matsuya Original Paper Crafts," Matsunoya to "regular period prizes," and Sushi-Matsu to "gacha coins" only. Please note that "Kids' Nigiri Bento" does not come with a prize.
■ Follow & Repost Campaign Revived! Win Luxurious Prizes by Lottery!
By following Matsuya's official X account and reposting the target post during the campaign period, you can participate in a lottery to win "Kobitodukan" goods.
【Prizes】
* "Giant Kakuremomojiri Plushie"
* "Matsuya Points 5,000pt"
【Campaign Period】
May 12 (Tuesday) 10:00 AM – May 24 (Sunday) 11:59 PM
【Matsuya Official X Account】
@matsuya_foods
* Images are for illustration purposes only. Actual products may differ slightly.
■ What is "Kobitodukan"?
"Kobitodukan" is a popular children's book series that has sold over 3.2 million copies.
This year, 2026, marks the 20th anniversary since the first picture book, "Kobitodukan," was released in 2006.
It introduces the ecology of mysterious creatures called "Kobito" that the protagonist "I" found in the book, which are neither insects nor plants.
If the strange, unidentified phenomena that fill our daily lives—like the sudden hum of a refrigerator motor, the crackling sound of a TV, the corner of toilet paper folded into a triangle, or the rustling of grass without wind—were all the work of creatures called Kobito...?
There are 444 types of Kobito introduced across all 13 works!
Listen carefully and look closely. You will surely feel the presence of Kobito near you.
©Toshitaka Nabata
FAQ
What are the key facts in this article?
Matsuya Foods is launching the second collaboration project with the popular children's book series "Kobitodukan" at Matsuya, Matsunoya, and Sushi-Matsu stores nationwide, starting May 12, 2026. Customers who order eligible menu items will receive an original Kobito pouch, and an X (formerly Twitter) campaign will also be held.
What is the direct answer?
Matsuya Foods is launching the second collaboration project with the popular children's book series "Kobitodukan" at Matsuya, Matsunoya, and Sushi-Matsu stores nationwide, starting May 12, 2026. Customers who order eligible menu items will receive an original Kobito pouch, and an X (formerly Twitter) campaign will also be held.
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000000939.000047538.html | May 7, 2026