[Matsuya] Butter sensation UP for an even richer, creamier "Butter Chicken Curry" release

Matsuya Foods Co., Ltd. (Headquarters: Musashino City, Tokyo; President: Kazutoshi Kawarabuki) will begin selling "Butter Chicken Curry" at "Matsuya" restaurants, known for gyudon, curry, teishoku, and other rice bowl dishes, starting from 10:00 AM on Tuesday, May 12, 2026.

A popular curry with a gentle mouthfeel, fragrant with spices, and rich in the umami of coconut milk and tomatoes. This year's unique flavor boasts added richness and aroma, thanks to the finishing touch of adding butter at the store. "Batachiki," which boasts one of the top two spots among Matsuya's curry menu items, is finally making its sixth reappearance. The curry sauce, rich with the umami of coconut milk and tomatoes, is complemented by generously sized chicken pieces juicily grilled on an iron plate, and a rich butter and spice flavor that stimulates the appetite. This year, by adding a piece of butter at the store as a finishing touch, the butteriness has been further enhanced. The richness of fresh cream combined with butter creates a smooth and creamy texture. Its mild taste can be enjoyed by children and those who are not fond of spicy flavors. Please take this opportunity to savor this powered-up, rich and delicious curry.

Product Name: Butter Chicken Curry 980 yen Cream Butter Curry 730 yen Single Butter Chicken Curry 860 yen Single Cream Butter Curry 610 yen *All prices include tax. *Takeout is available. For takeout, miso soup is subject to an additional charge. *Shareholder benefits tickets can be used for the above menu items.

Release Date: May 12, 2026 (Tuesday) 10:00 AM ~ Target Stores: Matsuya stores nationwide, excluding some locations. *Not available at Matsuya stores co-located with My Curry Shokudo. *Please contact the stores directly for availability.

▶▶ Check out great deals ◎ Special coupons being distributed! Order with "Matsu-Ben Net" for advantageous pre-orders! "Matsuya Foods Official App" Information on various brands, mobile orders, and Matsu-Ben Net. Also distributing advantageous coupons. URL: https://www.matsuyafoods.co.jp/mobile/

◎ Supports a wide range of cashless payments Cashless payments offer advantageous point rewards. Usage is very easy! URL: https://www.matsuyafoods.co.jp/qr_payment/

◎ Click here for ongoing in-store limited campaigns! You can check out store-limited campaigns and stores where rice refills are free for teishoku meals. URL: https://www.matsuyafoods.co.jp/matsuya/kobetsu/

◎ Matsuya [Official] X (formerly Twitter) account @matsuya_foods Randomly posts a wealth of episodes including new menus, various campaigns, regional information, and introductions to various stores operated by Matsuya Foods.