[Matsuya] Taco Rice: A Summer Feast Perfect for the Sun, Now on Sale

Matsuya Foods Co., Ltd. (Headquarters: Musashino City, Tokyo; Representative Director and President: Kazutoshi Kawaraya) announced that its "Matsuya" restaurants, known for gyumeshi, curry, set meals, and other donburi, will begin selling "Taco Rice" from 10:00 AM on Tuesday, May 5, 2026.

A double-layered delight with refreshing salsa sauce and rich minced meat taco rice sauce.

Three styles are available, including options with sausage and egg or a hamburg steak.

This new menu is perfect for the upcoming hot season. Matsuya's "Taco Rice" is characterized by its carefully crafted double sauces. The spicy and refreshing "salsa sauce" and the rich "taco rice sauce" with chunky minced meat blend perfectly with crisp fresh vegetables and cheese. Each bite delivers a spicy deliciousness that invigorates you. It's so delicious, you won't be able to stop eating it even on hot days when your appetite tends to wane. For those seeking more volume, we also recommend the "Taco Salsa Hamburg Teishoku" and "Sausage Egg Taco Rice." Please take this opportunity to savor the appetizing spicy flavor.

Product Name: Taco Rice - 580 yen Sausage Egg Taco Rice - 760 yen Taco Salsa Hamburg Teishoku - 990 yen Single Taco Salsa Hamburg - 790 yen

*All prices include tax. *Takeout is available. For takeout, miso soup requires an additional charge. *Shareholder benefit tickets can be used for the above menu items.

Release Date: Tuesday, May 5, 2026, from 10:00 AM Target Stores: Matsuya stores nationwide, excluding some locations. *Please contact individual stores directly for sales status.