khb's 50th Anniversary Commemorative Period Concluded

Higashinippon Broadcasting Co., Ltd. (Headquarters: Taihaku-ku, Sendai City; President: Masaya Fujinoki; hereinafter "khb") concluded its 50th anniversary commemorative period yesterday, March 29, 2026. khb has been carrying out activities centered on the catchphrase "Connect with Tomorrow, khb," reflecting the desire to "connect more with the local community and viewers" and to "become a television station that connects the hopes of tomorrow." During the 50th anniversary period, the station announced a special message, "Beyond the 50th Anniversary," to carry those sentiments into the future, and developed various projects such as special programs and commemorative events. Expressing gratitude and determination toward the local people who have walked alongside khb, the station has continued to take on new challenges with an eye toward the future. Starting today is that "beyond." khb aims to continue being a television station that stays close to the daily lives of local people and weaves a heart-pounding future. "Thanks to everyone's support, we have successfully completed our 50th anniversary. Thank you very much. We have learned a great deal over the past year. We have taken to heart what our viewers and event attendees were thinking and what they were looking forward to. This is a precious asset for khb. Without being satisfied with this, we will continue to challenge ourselves to remain rooted in the community and trusted by the region."