[For a Rich Symbiotic Society of Humans and Dogs] Owners and Dogs to Challenge 'Guinness World Records™'! Advance Ticket Reservations Open for 'London Dog Festa 2026 in Tokyo Big Sight'

Tokyo DOGS Co., Ltd. (Headquarters: Koshigaya, Saitama; CEO: Yuto Matsuo) has started advance pre-orders for 'Guinness World Record™' challenge tickets on April 25, 2026, via its special website. The challenge will take place during the 'London Dog Festa 2026 in Tokyo Big Sight,' a festival for dog lovers, held on June 21, 2026.

■ Background: Why challenge a 'Guinness World Record™' with dogs now?
The pet market in Japan is growing annually, and the significance of dogs has shifted from 'pets' to 'family members.' However, social issues such as abandonment and lack of manners still exist. This project is not just a festival to break a record. We believe that the process of owners and dogs working together toward a goal like a Guinness World Record sends a powerful message promoting 'responsible ownership,' 'improving dog society manners,' and 'forming a mutual aid community.' The London Dog Festa aims to realize a pet-friendly society where humans and dogs can live together happily.

■ Aim for the title of World's Number One through the bond with your dog!
In this year's main event, participants and their dogs will unite to attempt the Guinness World Record for 'Most dogs sitting in one hour.' This is a once-in-a-lifetime chance to deepen the bond with your dog, share emotions with other owners, and witness the historical moment of achieving a world record. Once recognized, the participating dogs will be recorded in history as 'Guinness World Record Holders (Dogs).'

■ Advance reservations started on April 25, 2026
Reservations for the 'Guinness World Record Challenge Ticket' are now open. As this festival attracts many dog lovers every year, the challenge area has limited capacity for safety reasons, and tickets are expected to sell out early. Owners who wish to make special memories with their dogs while participating in a positive social message are encouraged to apply early via the special site.

[Ticket Pre-order Overview]
Event Date: Sunday, June 21, 2026
Event: London Dog Festa 2026 in Tokyo Big Sight (Guinness World Record Challenge)
Application: Online via the special site below
Challenge Item: 'Most dogs sitting in one hour'
Special Website: https://tokyo-dogs.com/dog-event-tokyo/

[London Dog Festival Event Overview]
Event Name: London Dog Festival 2026 in Tokyo Big Sight
Date: June 21, 2026
Location: Tokyo Big Sight, East Exhibition Hall 8
Address: 3-11-1 Ariake, Koto-ku, Tokyo 135-0063

[Company Profile]
Company: Tokyo DOGS Co., Ltd.
CEO: Yuto Matsuo
Location: 1-298 Yanagicho, Koshigaya, Saitama
Business: Dog training school, Dog kindergarten, Pet hotel, Product sales, Event management, Education.