NEXCO Maintenance Kanto's Recruitment Video Wins Bronze Award at Japan BtoB Advertising Awards

Tokyo Design Arts Co., Ltd. (hereinafter, Tokyo Design Arts; Headquarters: Shinjuku-ku, Tokyo; Representative Director: Kensuke Sekiya), which plans and produces media content as part of the Camcom Group, a company that solves social issues related to "work" through business, has jointly produced a recruitment video for NEXCO Maintenance Kanto Co., Ltd. (hereinafter, NEXCO Maintenance Kanto; Headquarters: Chiyoda-ku, Tokyo; President: Yoichi Chida) with Lift Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture; Representative: Tsuyoshi Yamamoto). We are pleased to announce that this video has won the Bronze Award in the Video Division, <Recruitment Videos> category at the 47th "2026 Japan BtoB Advertising Awards," hosted by the Japan BtoB Advertising Association.

[Award-Winning Work] The Work of Expressways (Field Edition) _ NEXCO Maintenance Kanto

https://vimeo.com/1192138790/2c6edbb4b4

About This Project

The recruitment video for NEXCO Maintenance Kanto, "The Work of Expressways (Field Edition)," was produced with the aim of conveying the "real lives" and "pride in their work" of field employees who protect the safety and security of expressways, which are social infrastructure, 24 hours a day, 365 days a year, to job seekers.

Regarding infrastructure maintenance work, which tends to carry preconceptions of being "tough" and "rigid," this video carefully depicts the honest feelings of young employees, their serious expressions at work sites, and the at-home atmosphere of the workplace during their time off. It conveys their "coolness" and "strong sense of mission to protect the ordinary" in a realistic documentary format, showcasing their support for demanding tasks such as road repairs and snow/ice control at various sites, including the Nagano Office.

Mr. Shoma Nebashi, Assistant Manager, Planning Section, Planning Department, NEXCO Maintenance Kanto

Comments from the Person in Charge

This project began with the question, "How can we most directly convey the hidden pride and approachable true selves of the young employees working on the front lines of the field?" We feel that we were able to realistically weave together the strong bonds fostered by the harshness of the field, encapsulated in the phrase, "Don't take returning safely for granted," and the pride hidden in the words, "If I don't do this, the expressway will stop."

Ryohei Komai, Producer, Tokyo Design Arts

Award-Winning Work Overview

Work Title: The Work of Expressways (Field Edition) [NEXCO Maintenance Kanto] NEXCO East Japan Group Award: 47th "2026 Japan BtoB Advertising Awards" Video Division, <Recruitment Videos> Category, Bronze Award

Click here for the 47th award-winning works Video URL: https://vimeo.com/1192138790/2c6edbb4b4

About the Japan BtoB Advertising Awards

The "Japan BtoB Advertising Awards," organized by the Japan BtoB Advertising Association, is a contest for BtoB advertising works that has been held since 1980 to promote and foster BtoB advertising. This contest focuses on communication tools in the BtoB advertising field, and aims to develop and improve the overall level of BtoB advertising, which plays a part in business, marketing, and communication, by recognizing excellence in corporate communication activities (advertisers) and the comprehensive technical skills (creators) involved in creating advertising works.

https://www.bbaa.or.jp/jigyo/sogo

Company Overview

Company Name: NEXCO Maintenance Kanto Co., Ltd.

Headquarters: 4th Floor, Front Place Akihabara, 1-7-5 Sotokanda, Chiyoda-ku, Tokyo

Representative: President Yoichi Chida

Established: December 21, 2007

Capital: 90 million yen (100% funded by NEXCO East Japan)

Business Activities: Maintenance and repair of expressways within the jurisdiction of NEXCO East Japan Kanto Branch

https://www.e-nexco-menteka.co.jp/

Company Name: Lift Co., Ltd.

Headquarters: Rokkaku Heights 1F, 219 San-cho-me, Higashikujo-cho, Nakagyo-ku, Kyoto City

Representative: Tsuyoshi Yamamoto

Established: March 2011

Capital: 3 million yen

Business Activities: Video production business "ILLUMINATE"

https://www.byilluminate.com/

Company Name: Tokyo Design Arts Co., Ltd.

Headquarters: 41st Floor, Shinjuku Center Building, 1-25-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Representative: Kensuke Sekiya

Established: August 2012

Capital: 10 million yen

Business Activities: Media content planning and production business

https://tdesign-a.com/

As a company that solves social issues related to "work" through business, we offer a diverse range of services including HR tech, recruitment, manufacturing dispatch, support for foreign employment, and administrative outsourcing.

Representative: Founder Norihide Jinbo

Founded: August 2001

Sales: 125.1 billion yen

Capital: 640 million yen

Number of Employees: 2,782 (excluding temporary staff)

Number of Locations: 143

*As of March 31, 2025 (Group total)

https://cam-com.inc/