Japanese 'Fermentation Beauty' goes to Paris. 'I'm PINCH' holds first POP UP in France.
On May 16, 2026, Mirai Co., Ltd. held the first POP UP for its brand 'I'm PINCH' in the 3rd arrondissement of Paris, France. The event proposed the uniquely Japanese values of 'fermentation beauty' and 'gentle conditioning care' to the local French audience.
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- 📰 Published: May 22, 2026 at 19:40
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On May 16, 2026 (local time), the fermented beauty serum brand 'I'm PINCH' held its first-ever POP UP in the 3rd arrondissement of Paris, France.
In France, a beauty philosophy of 'simply using high-quality skincare that suits you' is deeply rooted. 'I'm PINCH,' which has long proposed 'gentle conditioning care' by concentrating materials and technology into a single serum, shares values that overlap with this French beauty ideology.
Under the theme of 'J-Beauty,' the POP UP saw many local visitors stop by to experience the 'I'm PINCH' serum firsthand. Through this POP UP, it became evident that interest in the unique Japanese concepts of 'fermentation beauty' and 'gentle conditioning care' is gradually growing in France.
At the venue, the focus was on 'J-Beauty,' featuring displays of the 'I'm PINCH' fermented serum. Visitors were seen testing the texture and engaging with the displays.
The most notable reaction was to the unique texture: 'rich yet smoothing easily onto the skin.' Visitors who applied it to their hands or skin showed expressions of surprise while confirming the texture, and listened intently to explanations about the unique Japanese 'fermentation technology' behind it.
France has a deeply ingrained beauty culture that emphasizes natural skin, preferring to use simple, high-quality products suited to oneself rather than layering many items.
Additionally, France experiences low humidity year-round, especially in winter, and the 'hard water' in the local tap water can weaken the skin's barrier function. Consequently, there is high interest in 'moisturizing,' 'gentle skin conditioning,' and 'fermentation beauty,' allowing the values of 'I'm PINCH' to resonate with French beauty ideologies and skin environments.
In recent years, the 'Clean Beauty' market in France, which emphasizes ingredient transparency, natural origins, and sustainability, has been expanding. There is a growing interest in 'beauty that uses what suits you comfortably' rather than 'forced enhancement.' During this POP UP, visitors showed interest not only in the product itself but also in the unique Japanese cultural background of 'fermentation' and the philosophy of 'gentle conditioning care.'
Visitors were seen handling the products and enjoying the space, further confirming that these Japanese values are gaining traction locally. This experience highlighted how 'fermentation beauty' is beginning to gather empathy across borders and cultures.
'I'm PINCH' will continue to share the charm of Japanese beauty culture and J-Beauty with the world through 'fermentation beauty.'
■ POP UP Overview
Date: May 16, 2026 (local time)
Location: 3rd arrondissement, Paris, France
Content: Exhibition and experience POP UP focusing on 'I'm PINCH' fermented serum
Organizer: Mirai Co., Ltd.
In France, a beauty philosophy of 'simply using high-quality skincare that suits you' is deeply rooted. 'I'm PINCH,' which has long proposed 'gentle conditioning care' by concentrating materials and technology into a single serum, shares values that overlap with this French beauty ideology.
Under the theme of 'J-Beauty,' the POP UP saw many local visitors stop by to experience the 'I'm PINCH' serum firsthand. Through this POP UP, it became evident that interest in the unique Japanese concepts of 'fermentation beauty' and 'gentle conditioning care' is gradually growing in France.
At the venue, the focus was on 'J-Beauty,' featuring displays of the 'I'm PINCH' fermented serum. Visitors were seen testing the texture and engaging with the displays.
The most notable reaction was to the unique texture: 'rich yet smoothing easily onto the skin.' Visitors who applied it to their hands or skin showed expressions of surprise while confirming the texture, and listened intently to explanations about the unique Japanese 'fermentation technology' behind it.
France has a deeply ingrained beauty culture that emphasizes natural skin, preferring to use simple, high-quality products suited to oneself rather than layering many items.
Additionally, France experiences low humidity year-round, especially in winter, and the 'hard water' in the local tap water can weaken the skin's barrier function. Consequently, there is high interest in 'moisturizing,' 'gentle skin conditioning,' and 'fermentation beauty,' allowing the values of 'I'm PINCH' to resonate with French beauty ideologies and skin environments.
In recent years, the 'Clean Beauty' market in France, which emphasizes ingredient transparency, natural origins, and sustainability, has been expanding. There is a growing interest in 'beauty that uses what suits you comfortably' rather than 'forced enhancement.' During this POP UP, visitors showed interest not only in the product itself but also in the unique Japanese cultural background of 'fermentation' and the philosophy of 'gentle conditioning care.'
Visitors were seen handling the products and enjoying the space, further confirming that these Japanese values are gaining traction locally. This experience highlighted how 'fermentation beauty' is beginning to gather empathy across borders and cultures.
'I'm PINCH' will continue to share the charm of Japanese beauty culture and J-Beauty with the world through 'fermentation beauty.'
■ POP UP Overview
Date: May 16, 2026 (local time)
Location: 3rd arrondissement, Paris, France
Content: Exhibition and experience POP UP focusing on 'I'm PINCH' fermented serum
Organizer: Mirai Co., Ltd.
FAQ
「I'm PINCH」がパリでPOP UPを開催した目的は？
日本独自の「発酵美容」や「やさしく整えるケア」という美容観をフランスの現地消費者に実際に体験してもらうためです。
POP UPの開催場所と期間は？
現地時間の2026年5月16日に、フランス・パリ3区で開催されました。
「I'm PINCH」美容液の特徴は何ですか？
約196時間（8日間）かけて発酵させた美容成分を使用しており、濃厚ながら肌に馴染む独特の使用感が特徴です。
なぜフランスで「発酵美容」に関心が集まっているのですか？
フランスの美容観である「自分に合ったものをシンプルに使う」という価値観や、乾燥しやすい肌環境、サステナブルな「クリーンビューティー」市場の拡大と、ブランドの価値観が重なっているためです。
主催企業はどこですか？
株式会社未来です。