MEGUMI-Produced 'JAPANESE NIGHT in Cannes 2026' Selects 'I'm PINCH' for May 15 Event

Mirai Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture)'s fermented beauty serum brand 'I'm PINCH' will exhibit at 'JAPANESE NIGHT in Cannes 2026' to be held in Cannes, France, on Friday, May 15, 2026.

This event is produced by actress and TV personality MEGUMI, and aims to introduce Japanese culture to the world through 'people, things, and events.'

This time, 'I'm PINCH' was selected as one of the products to promote Japanese beauty culture based on unique Japanese fermentation technology. Why did MEGUMI, who has continuously pursued 'essential beauty,' resonate with 'I'm PINCH'? It was not merely a sponsorship/exhibition relationship for a skincare product, but a closeness in values regarding 'how beauty is perceived.'

Why 'I'm PINCH' was chosen

In recent years, the global beauty market has shown a strong tendency to evaluate not only the functionality of products, but also the cultural background, philosophy, and values of the brand. In fact, overseas beauty media have pointed out the importance of 'emotional brand equity' and 'cultural resonance.' *1

Against this background, in skincare brands as well, there are increasing cases where products are evaluated not only for their functionality and topicality, but also for the story behind them and their approach to beauty. Among these, there is a growing global interest in a beauty philosophy that emphasizes enhancing one's individuality while nurturing the skin's natural condition, rather than 'aggressively changing beauty.'

'I'm PINCH' has focused on 'fermentation,' which is rooted in Japanese food culture, and has pursued skincare that aligns with such contemporary beauty perspectives. By long-term fermentation of ingredients derived from rice and soybeans, it has fostered the idea of 'nurturing the skin' rather than 'forcibly changing it,' while valuing gentleness to the skin and a comfortable feeling of use.

Cannes as a stage where beauty is considered a 'philosophy'

Cannes, France, is known as a place where global values intersect through film, art, and culture. Within this context, in the European beauty market, including France, values that emphasize 'natural beauty' and 'individuality' rather than 'fabricated beauty' are spreading.

In fact, recent beauty trends such as:

・minimal beauty ・skin-first ・wellness beauty

are gaining global attention, and interest in skin-conditioning care and non-stressful beauty habits is increasing.

The concept proposed by 'I'm PINCH,' which gently conditions the skin through fermentation, is highly compatible with the beauty values spreading in Europe that 'beauty is not about forcibly fabricating it, but about nurturing oneself.'

This participation is not merely an overseas expansion, but an initiative to show that the 'gentle beauty philosophy' with Japanese fermentation culture as its background is beginning to generate new empathy in Cannes, where highly sensitive people from all over the world gather.

Background of participation in 'JAPANESE NIGHT in Cannes 2026'

MEGUMI is also known for her deep curiosity about beauty, and declares herself a 'lifelong beauty enthusiast.' Her beauty essays have sold over 600,000 copies, and she continues to advocate for beauty not merely as outward appearance, but as a 'way of life' and 'how one faces oneself.'

On the other hand, 'I'm PINCH,' with Japanese culture of fermentation as its background, has also valued the idea of 'nurturing oneself' rather than 'forcibly changing the skin.' What both have in common is the perception that 'beauty is not something to compete over, but a sense of cherishing oneself.'

The value created by this participation is not simply to introduce Japanese skincare products overseas. It is meaningful that MEGUMI's 'power to convey beauty as a way of life' and 'I'm PINCH''s cultivated 'unique Japanese value of fermented beauty' converge to deliver Japanese beauty culture itself to the world.

Event Overview

Name: JAPANESE NIGHT in Cannes 2026 Organizer: JAPANESE NIGHT Steering Committee Date and Time: Friday, May 15, 2026 Location: Cannes, France Expected Attendance: Approximately 1,000 people Target Audience: Film industry professionals, producers, brand companies, creators, media, etc.

Comment from Founder MEGUMI

'This time, the international cultural exchange event I founded, newly named 'JAPANESE NIGHT', will be held in Cannes on May 15, 2026...'