From Hollywood to Cannes: J-Beauty Brand "I'm PINCH" Accelerates Global Expansion

Mirai Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture) has announced its decision to participate as an official partner in "JAPANESE NIGHT in Cannes 2026," to be held in Cannes, France, on Friday, May 15, 2026 (local time). This follows its participation in the "DPA Diamond Lounge 26" held in Los Angeles, USA, in March 2026, for its fermented beauty serum brand "I'm PINCH."

This initiative aims to promote Japanese beauty culture, based on Japan's unique fermentation technology, to the world through this event produced by actress MEGUMI.

This project, expanding from its evaluation in Hollywood to Cannes, marks a new stage for broadening the possibilities of Japan-originated J-Beauty.

From Hollywood to Cannes: The Challenge of "Continuous Global Expansion"

In March 2026, at the DPA Diamond Lounge 26 held in Los Angeles, "I'm PINCH" provided gifting to local celebrities and film industry professionals.
Building on this initiative, participation in "JAPANESE NIGHT in Cannes 2026," to be held in Cannes, France, on May 15, 2026 (local time), has been decided.

This event is an international cultural exchange platform produced by actress MEGUMI, with an expected attendance of approximately 1,000 people, including film industry professionals, creators, brand companies, and media.

Starletta DuPois, winner of the 98th Academy Award for Best Picture (top left), Jordan Samuel, winner of the Makeup & Hairstyling Award (top right), Benjamin Hollingsworth, who appeared in Virgin River (bottom left), and Raphael Luce, who appeared in Stranger Things (bottom right), also attended (held in March 2026) *1

This participation is part of a continuous overseas outreach, expanding from creating contact points in Hollywood to Cannes. We will disseminate Japan's skincare culture, backed by fermentation technology, on a global stage.

"Fermentation" x "Well-being": A New Value Proposition for J-Beauty

In recent years, Japan's cosmetics export value has exceeded 600 billion yen, and global interest in J-Beauty continues to rise.

*2

Behind this is not only high quality but also Japan's unique skincare philosophy of "tuning" the skin.
"I'm PINCH" has proposed a form of care that not only tunes the skin but also tunes oneself, through its unique technology of fermenting rice and soybeans for 196 hours *3.

This "fermentation culture" and "tuning philosophy" are connected to the well-being values that have gained global interest in recent years. Through this initiative, we will promote J-Beauty not merely as a product but as a culture.

Delivering Japanese Beauty Culture with MEGUMI

MEGUMI, who produces this event, embodies the value of "tuning oneself" and has been promoting Japanese beauty and lifestyle both domestically and internationally.

Her values are highly compatible with the philosophy of fermented beauty proposed by "I'm PINCH," leading to this participation.
At this event, the goal is not just to introduce products but to deliver the Japanese beauty culture itself as an experience.

I'm PINCH beauty serum is made by long-term aging and fermentation of domestic soybeans, rice bran, and natto bacteria for 196 hours *3.

Event Overview

Name: JAPANESE NIGHT in Cannes 2026
Organizer: JAPANESE NIGHT Management Office
Date: May 15, 2026 (Friday)
Location: Cannes, France
Expected Attendance: Approximately 1,000 people
Participants: Film industry professionals, producers, brand companies, creators, media, etc.

Founder MEGUMI's Comment

"I am delighted that the international cultural exchange event I founded will be held under a new name, 'JAPANESE NIGHT,' during the Cannes International Film Festival on May 15, 2026. Through this event, we aim to connect people with creative visions, foster new values and initiatives, and promote the charm of Japanese cinema and culture to the world."
―― MEGUMI

*1: Pre-Oscars® Gift Suite photo/Olivier Pojzman
*2: From Ministry of Finance "Trade Statistics (Cosmetics Export Value)"

*3: Due to fermentation time in the raw material manufacturing process (approx. 196 hours)

About Mirai Co., Ltd.

With the desire to "deliver a small light into life through manufacturing," we offer the skincare brand "I'm PINCH."
Keywords: