From Overseas Expansion to Real-World Presence: Fermented Beauty 'I'm PINCH' to Open Limited-Time Pop-Up at @cosme TOKYO
Fermented beauty brand 'I'm PINCH', which has gained global recognition through overseas exposure, is opening a limited-time pop-up store at @cosme TOKYO in Tokyo. This move signifies a strategic shift to emphasize real-world experiential value, with plans to also exhibit at "JAPANESE NIGHT in Cannes 2026" in May 2026, further promoting Japanese beauty globally.
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- 📰 Published: April 24, 2026 at 22:40
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Mirai Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture), which operates the fermented beauty brand "I'm PINCH" that has gained global recognition through participation in Academy Awards-related events and overseas exposure, will open a limited-time pop-up store at @cosme TOKYO in Harajuku, Tokyo, from April 29th (Wednesday/Holiday) to May 26th (Tuesday).
Additionally, the company plans to exhibit at "JAPANESE NIGHT in Cannes 2026" (Organizer: MEGUMI) in Cannes, France, in May 2026, promoting Japanese fermented beauty as "JAPANESE BEAUTY" to the world.
Why Emphasize "Experience" Now? The Essence of Beauty Overlooked by Japanese People
For approximately 18 years, "I'm PINCH" has delivered products primarily online, based on the philosophy of "loving and cherishing oneself" through fermented beauty.
However, among their core target audience of women in their 40s, many tend to neglect self-care in their busy daily lives. The importance of "self-care" has not yet been fully realized, the company felt.
During participation in Academy Awards-related events and overseas exposure, the company had the opportunity to observe attendees actively asking questions about ingredients and formulations, carefully verifying if products suited their skin. While such behavior is also seen in Japan, in overseas markets, it seemed to be perceived more positively as a "choice to better one's own time."
Furthermore, in recent years, while e-commerce purchases have become commonplace, there is also a growing tendency to value "experiential value" – trying products in person before choosing. The demand to test textures and usage in stores is also increasing. *1
Through these experiences, the company came to believe that the value of "self-care" is an essence common to Japanese J-Beauty, and something that can be accepted globally. However, it may not yet be fully "felt" in Japan.
Therefore, the company felt the need to "re-deliver this value as an experience." To provide more people with the opportunity to directly feel the texture, skin absorption, and comfort of the care itself, which could not be fully conveyed through a screen, they decided to open a pop-up at @cosme TOKYO, located in the heart of Japan.
What is the True Value of "Fermented Beauty" that the World Has Appreciated?
Fermented beauty, the strength of I'm PINCH, is a skincare approach that gently blends into the skin and naturally conditions it by fermenting ingredients like soybeans and natto bacteria over time to bring out their power.
Unlike "aggressive care" that seeks strong stimulation and immediate effects, it is based on a uniquely Japanese concept of drawing out the skin's inherent condition and maintaining daily balance.
In recent years, in skincare, there is a growing trend to prioritize "comfort in continuation" and "gentleness to the skin" rather than "rushing for results." The value of fermented beauty is attracting attention both domestically and internationally.
Based on this philosophy of fermented beauty, "I'm PINCH" develops skincare with formulations that are gentle on the skin, offering "self-care" that is easy to incorporate into daily life.
Fermented Beauty, Loved by the World, Unleashed at @cosme for a Limited Time
This limited-time pop-up at @cosme TOKYO offers a chance to actually experience I'm PINCH's fermented beauty.
At the store, you can try the texture and skin absorption, which are difficult to convey through a screen.
Additionally, a limited-time campaign for visitors will be held, offering special benefits only for those who experience it firsthand.
This is an opportunity to directly experience the concept of "self-care" and make it a part of your daily routine.
We hope that those who have been curious about our online products, or those looking to re-evaluate their skincare routine, will experience this and find an opportunity for "time for themselves."
Moving forward, through exhibitions such as "JAPANESE NIGHT in Cannes 2026" in Cannes, we will further expand the value of "Japanese fermented beauty" to the world.
Image of I'm PINCH Serum Pop-up at @cosme
*1 From BiST ONLINE (June 27, 2023)
About Mirai Co., Ltd.
With the desire to "deliver small lights into lives through manufacturing," the company plans and sells cosmetics and health foods, including the skincare brand "I'm PINCH." The company centers its brand management on "co-creation" with customers, building a unique business model based on long-term trust.
[Mirai Co., Ltd. Overview]
Company Name: Mirai Co., Ltd.
Location: (Headquarters: Nagoya City, Aichi Prefecture)
Keywords:
Additionally, the company plans to exhibit at "JAPANESE NIGHT in Cannes 2026" (Organizer: MEGUMI) in Cannes, France, in May 2026, promoting Japanese fermented beauty as "JAPANESE BEAUTY" to the world.
Why Emphasize "Experience" Now? The Essence of Beauty Overlooked by Japanese People
For approximately 18 years, "I'm PINCH" has delivered products primarily online, based on the philosophy of "loving and cherishing oneself" through fermented beauty.
However, among their core target audience of women in their 40s, many tend to neglect self-care in their busy daily lives. The importance of "self-care" has not yet been fully realized, the company felt.
During participation in Academy Awards-related events and overseas exposure, the company had the opportunity to observe attendees actively asking questions about ingredients and formulations, carefully verifying if products suited their skin. While such behavior is also seen in Japan, in overseas markets, it seemed to be perceived more positively as a "choice to better one's own time."
Furthermore, in recent years, while e-commerce purchases have become commonplace, there is also a growing tendency to value "experiential value" – trying products in person before choosing. The demand to test textures and usage in stores is also increasing. *1
Through these experiences, the company came to believe that the value of "self-care" is an essence common to Japanese J-Beauty, and something that can be accepted globally. However, it may not yet be fully "felt" in Japan.
Therefore, the company felt the need to "re-deliver this value as an experience." To provide more people with the opportunity to directly feel the texture, skin absorption, and comfort of the care itself, which could not be fully conveyed through a screen, they decided to open a pop-up at @cosme TOKYO, located in the heart of Japan.
What is the True Value of "Fermented Beauty" that the World Has Appreciated?
Fermented beauty, the strength of I'm PINCH, is a skincare approach that gently blends into the skin and naturally conditions it by fermenting ingredients like soybeans and natto bacteria over time to bring out their power.
Unlike "aggressive care" that seeks strong stimulation and immediate effects, it is based on a uniquely Japanese concept of drawing out the skin's inherent condition and maintaining daily balance.
In recent years, in skincare, there is a growing trend to prioritize "comfort in continuation" and "gentleness to the skin" rather than "rushing for results." The value of fermented beauty is attracting attention both domestically and internationally.
Based on this philosophy of fermented beauty, "I'm PINCH" develops skincare with formulations that are gentle on the skin, offering "self-care" that is easy to incorporate into daily life.
Fermented Beauty, Loved by the World, Unleashed at @cosme for a Limited Time
This limited-time pop-up at @cosme TOKYO offers a chance to actually experience I'm PINCH's fermented beauty.
At the store, you can try the texture and skin absorption, which are difficult to convey through a screen.
Additionally, a limited-time campaign for visitors will be held, offering special benefits only for those who experience it firsthand.
This is an opportunity to directly experience the concept of "self-care" and make it a part of your daily routine.
We hope that those who have been curious about our online products, or those looking to re-evaluate their skincare routine, will experience this and find an opportunity for "time for themselves."
Moving forward, through exhibitions such as "JAPANESE NIGHT in Cannes 2026" in Cannes, we will further expand the value of "Japanese fermented beauty" to the world.
Image of I'm PINCH Serum Pop-up at @cosme
*1 From BiST ONLINE (June 27, 2023)
About Mirai Co., Ltd.
With the desire to "deliver small lights into lives through manufacturing," the company plans and sells cosmetics and health foods, including the skincare brand "I'm PINCH." The company centers its brand management on "co-creation" with customers, building a unique business model based on long-term trust.
[Mirai Co., Ltd. Overview]
Company Name: Mirai Co., Ltd.
Location: (Headquarters: Nagoya City, Aichi Prefecture)
Keywords: