Frozen Meal Brand “Gochiso Shape” Raises 24.15 Million Yen on CAMPFIRE, Achieving 241% of Its Target

Mirai Inc. (headquarters: Osaka City, Osaka Prefecture; representative directors: Dareuma and Nozomi Shuto) launched a crowdfunding project on CAMPFIRE for its frozen meal brand “Gochiso Shape.” The project closed after raising 24,151,158 yen, equivalent to 241% of its target. Backed by 1,771 supporters, the brand is taking a major step toward its full-scale service launch this summer. The concept of “Gochiso Shape” is “healthy, yet satisfyingly delicious.” It is a frozen meal brand designed to be high in protein, low in fat and carbohydrates, and mindful of salt content. Following the strong response on CAMPFIRE, the company has received many messages of anticipation ahead of the service launch. The project was published on March 19, 2026, and got off to a strong start by surpassing 2.5 million yen on its first day. Momentum continued, and the project reached its initial target of 10 million yen in just 15 days. During the campaign, the team shared a drama-style video depicting the birth of “Gochiso Shape” and added new rewards based on feedback from social media, continuously creating new points of interest. Through passionate activity reports and two-way communication with supporters, the team focused on building a brand community beyond a simple purchasing experience. As the campaign approached its end, the response grew even stronger, culminating in a dramatic final sprint. Over the 40-day project period, it raised 24,151,158 yen, far exceeding the initial target, and completed the campaign with support from 1,771 people. Within the same category on CAMPFIRE, the project also showed a commanding presence throughout the campaign period, ranking No. 1 in both the “Overall” and “Food & Restaurants” popularity rankings (*based on CAMPFIRE popularity rankings during the project period). This outcome demonstrated how many people are seeking meals that are both delicious and healthy amid their busy daily lives. The company expressed its sincere gratitude to all supporters. During the crowdfunding campaign, the project received many voices of gratitude and trust not only through support comments but also on social media. In addition to reactions to the “Yaseuma Recipes” that Dareuma has shared to date, many people also expressed expectations for the future development of “Gochiso Shape.” Messages included comments such as “I lost 18 kg with Dareuma recipes I saw on social media” and “This is exactly what I was looking for.” Looking ahead, “Gochiso Shape” is preparing its e-commerce site and supply system for a full-scale service launch around summer 2026. In response to demand exceeding initial expectations, the team is making thorough preparations to ensure both stable quality and reliable supply speed. Rewards for this project are scheduled as follows. “Gochiso Shape” sets (5 meals, 7 meals, 14 meals, and 21 meals) are planned to begin shipping sequentially around July 2026, with preferred delivery dates and times to be confirmed in advance. Coupon and gift certificate codes will be distributed via CAMPFIRE before the full-scale service launch around July 2026. Original aprons and other items will be shipped sequentially once preparations are complete. Details for other rewards can be found on the project page. The company is currently developing more than 20 new recipes. In addition to standard menu items such as curry and hamburger steak, it plans to offer a broad lineup including light meals and sweets. The brand aims to support a lifestyle in which people can manage their health without giving up the joy of eating. It will also introduce a subscription model, which has received many requests, with the goal of maximizing user experience value and expanding the business. The company aims to help create a society where busy people can continue a delicious and healthy diet without strain. Updates on service launch progress, reward shipment status, new menu development, and early campaign information will be shared through the official “Gochiso Shape” X account. Official X: https://x.com/gochiso_shape Dareuma, the culinary researcher, commented that he is truly grateful for the support from so many people. Throughout his work, he has heard many comments such as, “I want to keep eating healthy meals, but I don’t have the time or energy,” and “I want to care about nutrition, but I don’t want to compromise on taste.” For that reason, he strongly wanted to bring to life the challenge of delivering meals that are delicious and nutritionally balanced simply by heating them. During the crowdfunding campaign, he also received many warm words about his past activities, which made him feel deeply happy to realize that cooking has contributed, even in a small way, to people’s daily lives and life journeys. He said this result is not the goal, but the real starting point. The team will pursue a change in the image of frozen and healthy meals, moving from “meals endured for health” to “healthy meals people look forward to.” Co-representative Nozomi Shuto commented that he is truly grateful for the support beyond anything imagined. The support comments encouraged him many times, and he feels that the passion in each message gradually spread and ultimately formed a large circle of support from 1,771 people. He sees the scale of the campaign as a sign of great expectations from supporters and, at the same time, a major responsibility. The team received expectations related to a wide range of life challenges, including health, body shaping, parenting, and nutrition management for older adults, reaffirming the service’s potential. Through the project, he also recognized again the strong trust placed in Dareuma’s recipes. His desire to deliver taste and value to people who find home cooking difficult has become even stronger. Going forward, he will approach the business with renewed resolve and return supporters’ gratitude not just through words, but through the business itself. “Gochiso Shape” is a satisfyingly delicious frozen meal brand designed to change the image of healthy and frozen foods. Created from scratch by culinary researcher Dareuma, it pursues meals that do not compromise the joy of eating. The meals are designed with nutritional balance in mind, ensuring sufficient protein essential for body building and beauty while reducing excessive fat, carbohydrates, and salt. By skillfully combining acidity, aroma, spiciness, and umami, the brand has achieved a satisfying flavor that overturns the conventional image of healthy food. Crowdfunding overview: campaign period March 19 to April 30, 2026 (ended); platform CAMPFIRE; project URL: https://camp-fire.jp/mypage/projects/927792; total support 24,151,158 yen; number of supporters 1,771. Company overview: Mirai Inc.; address: Osaka Ekimae Dai-2 Building 12-12, 1-2-2 Umeda, Kita-ku, Osaka City, Osaka Prefecture 530-0001, Japan. Representatives: Representative Director and Co-Representative Dareuma; Representative Director and Co-Representative Nozomi Shuto. Established in January 2026. Business: planning, development, and sales of frozen boxed meals.