Hollywood Zakoshishou and Kintarou. Form Miracle Duo 'BIOPRO' for First Joint Appearance at Shibuya 109, Performing Exclusive Comedy Act

Meiji Co., Ltd. (President and CEO: Fuyuji Yao) held a sampling event on June 30 (Tuesday) at the outdoor event space of SHIBUYA109 Shibuya Store to commemorate the launch of its new product, 'Savas BIOPRO Yogurt Flavor'. In addition to offering free samples of the new product, the event featured a participatory cycling activity called the 'Protein Get Challenge'. A large number of visitors attended, enjoying the festivities celebrating the product launch.

During the event, the newly formed comedy duo 'BIOPRO'—Hollywood Zakoshishou portraying 'Protein' and Kintarou. portraying 'Lactic Acid Bacteria'—made a special appearance, energizing the crowd with their comedy routines and lively banter.

The miracle duo 'BIOPRO' was formed to coincide with the launch of 'Savas BIOPRO Yogurt Flavor', a product born from the 'miraculous encounter' between protein and lactic acid bacteria. The duo consists of Zakoshishou as 'Protein Zakoshishou' and Kintarou. as 'Lactic Acid Bacteria Taro.'. Their formation ceremony was held earlier that morning during the new product and CM announcement event, making this 109 appearance their first official joint promotional activity.

Event Overview

At the heart of Shibuya, a tandem bicycle symbolizing the miraculous fusion of protein and lactic acid bacteria was set up at the SHIBUYA109 outdoor event space. The 'Protein Get Challenge' invited participants to pedal the bicycle for 30 seconds. Completing the challenge earned one bottle of the new 'Savas BIOPRO Yogurt Flavor', and those who achieved the day's highest distance record received an additional five bottles. Numerous visitors participated throughout the day, striving to beat records and creating a vibrant, energetic atmosphere.

Event Highlights

● The 'BIOPRO' Duo Makes a Surprise Appearance at SHIBUYA109, Capturing Public Attention

Hollywood Zakoshishou arrived in a yellow jersey labeled 'Protein', while Kintarou. wore a light blue T-shirt labeled 'Lactic Acid Bacteria' and a face panel representing lactic acid bacteria. Their synchronized comedy, witty dialogue, and interactions with attendees effectively conveyed the charm of the new product, embodying the 'miraculous encounter' between protein and lactic acid bacteria.

● Visitors Experience the 'Protein Get Challenge'

The duo themselves participated in the 'Protein Get Challenge', pedaling the tandem bicycle for 30 seconds. They achieved a distance of 250 meters—just shy of the top rankings—but delivered an entertaining performance that earned thunderous applause and laughter from the audience.

Product Overview

Savas BIOPRO Yogurt Flavor

'Savas BIOPRO Yogurt Flavor' contains 15g of 'Fermented Protein', created by fermenting protein with lactic acid bacteria. This 'Fermented Protein' is produced through a 'Fermentation Absorption Method', where lactic acid bacteria break down protein molecules into smaller, low-molecular-weight components, enhancing absorption by the body.

Additionally, the fermentation process imparts a natural, mild sourness and sweetness, contributing to a delicious flavor that remains enjoyable even at room temperature. The lactic acid bacteria strain was carefully selected from Meiji's proprietary strains for its refreshing taste, ideal for post-exercise consumption. Despite being high in protein※2, the product offers a clean, yogurt-flavored drink that is tasty at room temperature and suitable for consumption after exercise or in daily life.

Volume: 300ml

Suggested Retail Price: 260 yen (excluding tax)

※2 High Protein: Contains 8.5g or more of protein per 100kcal (based on food labeling standards)

Guest Profiles

Hollywood Zakoshishou

Debuted in 1993, began solo comedy activities in 2002. Won the R-1 Grand Prix in 2016 and served as a judge for three consecutive years from 2021. Appeared in Amazon Prime Video's 'HITOSHI MATSUMOTO Presents Documental' Seasons 5, 7, and 10. Holds the record for most appearances on TBS's 'Ara-biki Dan', earning the nickname 'Mr. Ara-biki'. Currently a regular on MBS Radio's 'Appare Yattemaasu!' and TOKYO FM's podcast 'Gyakushu Zakoshi no Choge Choge PARK', and frequently appears on TBS's 'Suiyoubi no Downtown' and CX's 'Zenryoku! Datsuryoku Times'. Known for his signature act 'Over-the-Top Impersonations'.

Kintarou.

A comedian from Aichi Prefecture, rose to fame in 2012 with her impersonation of Atsuko Maeda. She performs a wide range of impersonations—from female idols and athletes to foreign celebrities, movie scenes, and even Nebuta floats—earning immense popularity. She also possesses exceptional dance skills, having been selected as a national representative in competitive dancing during her student years. After becoming a comedian, she participated in a TV program challenge and placed 8th in the World Championships. She is also a mother of two children.