Tohoku's Largest Motorcycle Exhibition and Business Meeting "World Bike Festa 2026" to be Held!
Hayasaka Cycle Shokai Co., Ltd. will host "World Bike Festa 2026," Tohoku's largest motorcycle event, in Sendai on May 30th and 31st, 2026. Featuring over 350 domestic and international motorcycles, the event offers exclusive purchase benefits, test rides, and apparel sales, providing diverse content for motorcycle enthusiasts.
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- 📰 Published: May 7, 2026 at 18:10
- 🔍 Collected: May 7, 2026 at 09:31
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Hayasaka Cycle Shokai Co., Ltd. (Headquarters: Sendai City, Miyagi Prefecture; Representative Director: Takeshi Hayasaka), which operates "Hayasaka Cycle," a company that sells and repairs motorcycles and bicycles, will hold "World Bike Festa," Tohoku's largest motorcycle event, at the Event Hall Aztec Museum in Taihaku-ku, Sendai City, Miyagi Prefecture, on Saturday, May 30th, and Sunday, May 31st, 2026.
Event Special Page
■ Event Highlights
1. Tohoku's Largest! Over 350 Motorcycles from Around the World Gather
In addition to the latest models from the four domestic manufacturers (Honda, Yamaha, Suzuki, Kawasaki), the event will showcase an overwhelming volume of exhibits, including overseas brands such as Harley-Davidson and Husqvarna, and even the much-talked-about EV (electric) motorcycles. Exclusive models usually difficult to see, rare final models, new and used custom bikes, and limited edition accessories will all be gathered in one place, making it an irresistible event for motorcycle lovers.
2. Exclusive Venue-Only Purchase Benefits & Support
Special benefits are available for contracts made during the event period.
Harley-Davidson: Up to 600,000 yen in purchase support exclusively at the venue. Additionally, up to 100,000 yen in license acquisition support will be offered simultaneously.
Domestic New/Used Bikes: Full of reassuring support, including a polymer coating application gift, free oil change tickets, and anti-theft locks.
Low-Interest Loans: Various installment plans will also be offered at special low-interest rates.
3. "See, Touch, Experience" Diverse Events
Experiential Test Rides & Mecha Touch Bike: In addition to test rides where you can feel the pulse of the latest models, a corner will be set up where you can straddle a bike and enjoy the engine sound. *Test rides on the day are limited to Harley/Husqvarna/new standard mopeds only.
Jump Start (Harley Experience): Even those without a license (junior high school age and above) can experience simulated throttle work and riding sensation on a fixed actual vehicle.
Apparel & Outlet: Popular brand wear and items will be sold at up to 50% off. Limited collaboration products will also appear.
Light Motorcycles (251cc~) from the 4 Domestic Manufacturers
For the four domestic manufacturers (HONDA, YAMAHA, SUZUKI, KAWASAKI), exclusive models / limited/final models that can only be handled by our group companies' Honda Dream, Kawasaki Plaza, and YSP will be exhibited without display restrictions for all displacement models! Many new models that are making their debut in Tohoku and original custom bikes will also be exhibited. High-quality carefully selected used bikes, such as rental-up vehicles, which are in high demand, will also be displayed. The sight of various models that would not normally gather in one place filling the floor of a single exhibition venue is truly spectacular! Furthermore, attractive event benefits are also available. Free trade-in/purchase appraisals are also available at the venue. Please feel free to consult us if you wish to trade in your vehicle. Various manufacturer campaigns are also being held simultaneously.
New Standard Mopeds (old 50cc) / Mopeds (51-125cc) / Electric Bikes
From the popular new standard models to overseas brands and next-generation EV mobility, all gathered in one place!
From new standard mopeds (old 50cc) to convenient mopeds (51-125cc), new and excellent used vehicles will be exhibited on an overwhelming scale. Not only the four domestic manufacturers (Honda, Yamaha, Suzuki, Kawasaki), but also stylish overseas brands and next-generation electric (EV) bikes that combine quietness and acceleration will be fully lined up. This is a rare opportunity to encounter rare models that are difficult to obtain in the market. Many special-priced vehicles and popular models that are difficult to obtain are also lined up exclusively at the venue. Furthermore, as a purchase benefit, a helmet, anti-theft lock, free oil change ticket, and 1-year roadside service are provided, offering comprehensive support to back up your desire to "ride" for your first motorcycle life.
HARLEY-DAVIDSON
Harley-Davidson Miyagi and Cherry's Harley-Davidson Yamagata, the only authorized Harley-Davidson dealers in Miyagi and Yamagata prefectures, offer a popular lineup from the much-talked-about 2026 NEW models! Many special limited models will also be exhibited! Furthermore, registered unused vehicles and excellent used vehicles will also gather! A grand exhibition on the largest scale ever! CVO models, which can only secure a limited number, and this year's recommended Nightster will also appear with new prices & new colors! In addition, the rumored X350, which can be ridden with a regular motorcycle license, and the X500 will also be exhibited and available for test rides! Up to 600,000 yen in purchase support for contracts made at the venue! A popular license support program campaign of up to 100,000 yen is also underway for those without a license! Many other luxurious venue benefits are also available! "FACTORY RACING" which is currently a hot topic among young people.
Event Special Page
■ Event Highlights
1. Tohoku's Largest! Over 350 Motorcycles from Around the World Gather
In addition to the latest models from the four domestic manufacturers (Honda, Yamaha, Suzuki, Kawasaki), the event will showcase an overwhelming volume of exhibits, including overseas brands such as Harley-Davidson and Husqvarna, and even the much-talked-about EV (electric) motorcycles. Exclusive models usually difficult to see, rare final models, new and used custom bikes, and limited edition accessories will all be gathered in one place, making it an irresistible event for motorcycle lovers.
2. Exclusive Venue-Only Purchase Benefits & Support
Special benefits are available for contracts made during the event period.
Harley-Davidson: Up to 600,000 yen in purchase support exclusively at the venue. Additionally, up to 100,000 yen in license acquisition support will be offered simultaneously.
Domestic New/Used Bikes: Full of reassuring support, including a polymer coating application gift, free oil change tickets, and anti-theft locks.
Low-Interest Loans: Various installment plans will also be offered at special low-interest rates.
3. "See, Touch, Experience" Diverse Events
Experiential Test Rides & Mecha Touch Bike: In addition to test rides where you can feel the pulse of the latest models, a corner will be set up where you can straddle a bike and enjoy the engine sound. *Test rides on the day are limited to Harley/Husqvarna/new standard mopeds only.
Jump Start (Harley Experience): Even those without a license (junior high school age and above) can experience simulated throttle work and riding sensation on a fixed actual vehicle.
Apparel & Outlet: Popular brand wear and items will be sold at up to 50% off. Limited collaboration products will also appear.
Light Motorcycles (251cc~) from the 4 Domestic Manufacturers
For the four domestic manufacturers (HONDA, YAMAHA, SUZUKI, KAWASAKI), exclusive models / limited/final models that can only be handled by our group companies' Honda Dream, Kawasaki Plaza, and YSP will be exhibited without display restrictions for all displacement models! Many new models that are making their debut in Tohoku and original custom bikes will also be exhibited. High-quality carefully selected used bikes, such as rental-up vehicles, which are in high demand, will also be displayed. The sight of various models that would not normally gather in one place filling the floor of a single exhibition venue is truly spectacular! Furthermore, attractive event benefits are also available. Free trade-in/purchase appraisals are also available at the venue. Please feel free to consult us if you wish to trade in your vehicle. Various manufacturer campaigns are also being held simultaneously.
New Standard Mopeds (old 50cc) / Mopeds (51-125cc) / Electric Bikes
From the popular new standard models to overseas brands and next-generation EV mobility, all gathered in one place!
From new standard mopeds (old 50cc) to convenient mopeds (51-125cc), new and excellent used vehicles will be exhibited on an overwhelming scale. Not only the four domestic manufacturers (Honda, Yamaha, Suzuki, Kawasaki), but also stylish overseas brands and next-generation electric (EV) bikes that combine quietness and acceleration will be fully lined up. This is a rare opportunity to encounter rare models that are difficult to obtain in the market. Many special-priced vehicles and popular models that are difficult to obtain are also lined up exclusively at the venue. Furthermore, as a purchase benefit, a helmet, anti-theft lock, free oil change ticket, and 1-year roadside service are provided, offering comprehensive support to back up your desire to "ride" for your first motorcycle life.
HARLEY-DAVIDSON
Harley-Davidson Miyagi and Cherry's Harley-Davidson Yamagata, the only authorized Harley-Davidson dealers in Miyagi and Yamagata prefectures, offer a popular lineup from the much-talked-about 2026 NEW models! Many special limited models will also be exhibited! Furthermore, registered unused vehicles and excellent used vehicles will also gather! A grand exhibition on the largest scale ever! CVO models, which can only secure a limited number, and this year's recommended Nightster will also appear with new prices & new colors! In addition, the rumored X350, which can be ridden with a regular motorcycle license, and the X500 will also be exhibited and available for test rides! Up to 600,000 yen in purchase support for contracts made at the venue! A popular license support program campaign of up to 100,000 yen is also underway for those without a license! Many other luxurious venue benefits are also available! "FACTORY RACING" which is currently a hot topic among young people.