Accelerating Marketing PDCA with Generative AI! Launching 'B2B Digital Marketing Accompaniment and Self-Sufficiency Support Service'

## A New Approach to B2B Digital Marketing Utilizing Generative AI

Hitachi Solutions Create, Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Shoichi Minami; hereinafter, Hitachi Solutions Create) has launched the 'B2B Digital Marketing Accompaniment and Self-Sufficiency Support Service' (hereinafter, this service) today. This service provides one-stop support for marketing activities in B2B companies across a wide range of industries, including IT/information services, manufacturing, finance, and medical/pharmaceutical, from strategy formulation to implementation, effect measurement, and improvement.

Through the provision of this service, we support the acceleration of marketing activities and business growth by resolving issues such as the lack of specialized knowledge in digital marketing and insufficient resources.

In recent years, as the digitalization of customer purchasing behavior progresses even in B2B companies, the importance of digital marketing, such as Marketing Automation (MA) tools, has been increasing. However, the number of companies facing challenges in effectively and continuously promoting a series of marketing activities due to a lack of specialized talent is increasing.

Moreover, while expectations for utilizing AI in data analysis and content production are rising, practical know-how such as 'in which tasks and how should it be used to lead to results?' and 'how to produce effective output using AI?' is not sufficiently established, and many companies are struggling through trial and error.

Based on the abundant knowledge cultivated in B2B marketing, this service provides one-stop, accompaniment support, from visualizing marketing issues for B2B products to strategy formulation, introduction and configuration of MA tools, and production of various contents. Throughout the entire process, we utilize our company's generative AI to accelerate and streamline marketing operations, and provide know-how on generative AI utilization so that customers themselves can master it.

This will contribute to resolving the issue of talent shortages, while supporting the further enrichment of the PDCA cycle and speedy marketing activities in a highly competitive market environment, thereby contributing to the further development of the customer's business.

### Features of 'B2B Digital Marketing Accompaniment and Self-Sufficiency Support Service'

#### 1: Accelerating the PDCA cycle through generative AI utilization
We aim to accelerate the marketing PDCA cycle by utilizing generative AI. By utilizing the proprietary usage-based prompt templates our company possesses, you can speedily promote a series of tasks, including market analysis and strategy formulation, as well as the creation of newsletters and white paper drafts.

In this service, we use a secure generative AI environment built with the 'AI Plus Generative AI Solution' developed and provided by our company. Input data is encrypted and not used for learning generative AI models, so you can use it with peace of mind even for highly confidential information, such as internal documents before announcement.

#### 2: Strengthening marketing foundations through issue visualization and business process improvement
We fuse the deep insights cultivated over many years in B2B businesses such as manufacturing and finance by the Hitachi Group with the know-how of experts well-versed in business process improvement to support further growth and success in marketing operations.

First, we carefully listen to the customer's business to visualize not only manifest issues but also latent issues. Based on the results, we propose concrete improvement measures to solve these issues and propose processes to advance marketing operations more smoothly.

Furthermore, by utilizing the insights of various industries and the proposal capabilities of experts with high problem-solving skills, we maximize the value of even highly specialized and niche products, and realize marketing activities optimized according to the industry and target.

#### 3: Dealing with resource shortages and promoting measures supported by diverse professional skills
As many companies face challenges such as 'I have formulated a strategy but lack resources for execution' and 'plans are stagnant because coordination between vendors is not working well,' Hitachi Group's largest design organization solves these problems.

In this service, personnel with professional skills well-versed in Web design, white paper production, newsletter creation, event operation, etc., provide a foundation to promote marketing measures quickly and effectively through highly specialized content production and the prevention of delays in content production due to lack of resources. This supports the realization of marketing activities with execution power.