Nipponkodo Renews and Launches 9 Types of Small-Capacity 'Hanafu' Incense
Nipponkodo Co., Ltd. has updated and launched a renewed line of small-capacity 'Hanafu' incense, featuring nine varieties, starting May 20, 2026. The new line is priced at a uniform 500 JPY (excl. tax) per pack. Known for its low-smoke, clear floral scents, the company positions the incense for both memorial use and home fragrance.
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- 📰 Published: May 20, 2026 at 19:00
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Nipponkodo Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Yoshiyuki Tsuchiya) announced the release of the 'Hanafu Small Pack' series, featuring nine fragrance varieties, starting nationwide in Japan on May 20, 2026. The company has overhauled the packaging design and capacity configuration of its previously available small-sized options, establishing a consumer-friendly price point of 500 JPY (excluding tax) for each type.
'Hanafu' is a widely acclaimed incense brand known for its "clear scents inspired by the breath of pure flowers" and its low-smoke characteristics, which leave a refreshing lingering aroma suitable for modern living environments. In October 2025, the company launched a new Osmanthus fragrance and implemented a rebranding of the series, including package designs.
This new 'Hanafu Small Pack' series allows customers to enjoy the updated line-up in a compact format. It is available in all nine varieties (Lavender, Japanese Cypress, Osmanthus, White Plum, Aqua, Japanese Iris, Orange Blossom, Lotus, and Carnation), each retailing for 500 JPY (excluding tax). These are suitable for memorial offerings as well as for use as home fragrance.
Additionally, the company continues to offer the 'Hanafu Three-Type Assortment' (Lavender, Osmanthus, White Plum), which allows users to enjoy different scents depending on the scene or mood, making it a thoughtful gift.
Product Overview:
- Hanafu Small Pack (9 types):
Lavender, Japanese Cypress, Osmanthus, White Plum, Aqua, Japanese Iris, Orange Blossom, Lotus, Carnation
Retail Price: 500 JPY (excl. tax)
Net Weight: approx. 50g
- Hanafu Three-Type Assortment:
Lavender, Osmanthus, White Plum
Retail Price: 1,500 JPY (excl. tax)
Net Weight: approx. 40g x 3 boxes
'Hanafu' is a widely acclaimed incense brand known for its "clear scents inspired by the breath of pure flowers" and its low-smoke characteristics, which leave a refreshing lingering aroma suitable for modern living environments. In October 2025, the company launched a new Osmanthus fragrance and implemented a rebranding of the series, including package designs.
This new 'Hanafu Small Pack' series allows customers to enjoy the updated line-up in a compact format. It is available in all nine varieties (Lavender, Japanese Cypress, Osmanthus, White Plum, Aqua, Japanese Iris, Orange Blossom, Lotus, and Carnation), each retailing for 500 JPY (excluding tax). These are suitable for memorial offerings as well as for use as home fragrance.
Additionally, the company continues to offer the 'Hanafu Three-Type Assortment' (Lavender, Osmanthus, White Plum), which allows users to enjoy different scents depending on the scene or mood, making it a thoughtful gift.
Product Overview:
- Hanafu Small Pack (9 types):
Lavender, Japanese Cypress, Osmanthus, White Plum, Aqua, Japanese Iris, Orange Blossom, Lotus, Carnation
Retail Price: 500 JPY (excl. tax)
Net Weight: approx. 50g
- Hanafu Three-Type Assortment:
Lavender, Osmanthus, White Plum
Retail Price: 1,500 JPY (excl. tax)
Net Weight: approx. 40g x 3 boxes
FAQ
Can I use 'Hanafu' incense as a home fragrance?
Yes, 'Hanafu' is designed with a modern, clear floral scent and low smoke, making it suitable for both memorial services and home fragrance use.
Where can I buy 'Hanafu' incense?
It is available nationwide in Japan. Please check the Nipponkodo website for details.
Why did the company renew the small-size packaging?
To make the product more accessible to casual users by offering the entire series at a unified, affordable price of 500 JPY (excl. tax).