Nippon Kodo to Launch 'Hana no Shiori' Gifting Incense, Featuring Ten Floral Scents in a Paulownia Box, on May 20th

Nippon Kodo Co., Ltd. (Headquarters: Tokyo, Representative Director and President: Yoshiyuki Tsuchiya) will launch 'Hana no Shiori' (meaning 'Floral Bookmark'), a new brand of gifting incense, on Wednesday, May 20, 2026. It will be available at fragrance specialty stores, Buddhist altar stores, department stores, and other retailers nationwide.

Amidst the diversification of funeral practices, the desire to respectfully send off loved ones is increasing, and gifting incense is increasingly sought after for its ability to convey heartfelt emotions, individuality, and warmth. In response to this background, Nippon Kodo developed this brand as a new product that is approachable and caters to the individuality of both the giver and receiver.

A new gifting incense brand that delivers the emotions entrusted to flowers through fragrance

'Hana no Shiori' is a gifting incense featuring ten floral scents housed in a paulownia box, developed under the concept of 'gifting with deep respect and affection for each irreplaceable story.' Each of the ten varieties—plum, cherry blossom, rose, carnation, tachibana orange, iris, hydrangea, sunflower, osmanthus, and narcissus—is accompanied by a flower meaning, proposing them as gifts imbued with thoughts for the recipient.

While keeping smoke minimal, it achieves a distinctive floral fragrance. It can be used not only for memorial services but also as a room fragrance when guests visit or during relaxation time.

For the packaging, a design depicting flowers adorning a Western-style mansion and its garden through a 'window' has been adopted. Based on a deep brown, gold-edged flowers shine mystically, resulting in a design that exudes tranquility and dignity.

Product Overview

Product Name: Hana no Shiori Paulownia Box, Ten Varieties

Suggested Retail Price: 5,500 yen (tax included)

Contents: Approx. 15g x 10 varieties

Burn Time: Approx. 25 minutes

Smoke Level: Very low <compared to our other products>

Small Box Size / Weight: W343 × H180 × D44mm / Approx. 592g

<Scents and Flower Meanings>

Flower Name

Flower Meaning

Fragrance Description

Plum

Integrity

The fragrance of plum blossoms bursting into bloom, embodying noble spirit.

Cherry Blossom

Beauty of Spirit

The fragrance of cherry blossoms dancing in the spring breeze, touching a pure heart.

Rose

Love

The fragrance of roses adorning an arch, whispering deep love.

Carnation

Gratitude

The fragrance of carnations nestled by a path, weaving overflowing gratitude.

Tachibana Orange

Remembrance

The fragrance of tachibana flowers in the wind, evoking distant memories.

Iris

Hope

The fragrance of irises reflected on the water, entrusting hope for tomorrow.

Hydrangea

Family Ties

The fragrance of hydrangeas moistened by the sound of rain, watching over conversations.

Sunflower

Admiration

The fragrance of sunflowers gazing at the sky, pouring out earnest admiration.

Osmanthus

Humility

The fragrance of osmanthus wrapping the twilight, concealing unadorned beauty.

Narcissus

Respect

The fragrance of narcissus swaying by a spring, silently offering reverence.

【Nippon Kodo Co., Ltd.】

A manufacturer engaged in the production and sale of incense sticks such as 'Seiun' and 'Mainichi-Koh,' as well as incense and fragrance products. As a core company of the Nippon Kodo Group, with a history of approximately 450 years, we are committed to the inheritance and development of Japan's unique fragrance culture and memorial culture, under the theme of 'Enriching Life with Fragrance.'

Nippon Kodo Website: https://www.nipponkodo.co.jp/