[JPI Seminar] 'The Growth Potential of the Naming Rights Market in Japan and the Strategic Perspectives Required for Companies, Teams, and Local Governments' Held on Tuesday, April 21
Key facts
- [JPI Seminar] 'The Growth Potential of the Naming Rights Market in Japan and the Strategic Perspectives Required for Companies, Teams, and Local Governments' Held on Tuesday, April 21
- JPI will hold a seminar on April 21, 2026, featuring Tetsuro Sagawa from Sports Marketing Laboratory to discuss the growth potential and strategies of Japan's naming rights market, using cases like the National Stadium.
- Source: PR Times
- Date: April 8, 2026
Direct answer
JPI will hold a seminar on April 21, 2026, featuring Tetsuro Sagawa from Sports Marketing Laboratory to discuss the growth potential and strategies of Japan's naming rights market, using cases like the National Stadium.
- Citation
- [JPI Seminar] 'The Growth Potential of the Naming Rights Market in Japan and the Strategic Perspectives Required for Companies, Teams, and Local Governments' Held on Tuesday, April 21 (April 8, 2026), PR Times
- Source
- PR Times
- Date
- April 8, 2026
JPI will hold a seminar on April 21, 2026, featuring Tetsuro Sagawa from Sports Marketing Laboratory to discuss the growth potential and strategies of Japan's naming rights market, using cases like the National Stadium.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 01:20
- 🔍 Collected: April 7, 2026 at 17:00
- 🤖 AI Analyzed: April 20, 2026 at 21:24 (316h 24m after Collected)
[Details and Registration Here] https://www.jpi.co.jp/seminar/17708
[Title]
The Role of Naming Rights and Their Economic and Social Impact
The Growth Potential of the Naming Rights Market in Japan and the Strategic Perspectives Required for Companies, Teams, and Local Governments
[Date and Time]
Tuesday, April 21, 2026, 16:30 - 18:30
*Applications for archive streaming are accepted even after the seminar concludes.
[Instructor]
Sports Marketing Laboratory Co., Ltd.
CEO
Mr. Tetsuro Sagawa
[Lecture Summary]
The domestic naming rights market garnered significant attention when Mitsubishi UFJ Financial Group acquired the naming rights for the National Stadium starting January 2026 in a major contract worth approximately 10 billion yen over 5 years.
In this lecture, we will comparatively analyze global naming rights trends with Japan's market structure and contract practices.
Furthermore, we will verify the role of naming rights and their economic and social impact on stadium/arena operations and the management of teams that use them as their home grounds.
Building on this, we will deepen the discussion on the growth potential of the naming rights market in Japan and the strategic perspectives required for companies, teams, and local governments.
[Lecture Topics]
1. Stadiums/Arenas
(1) Construction status of domestic stadiums
① Professional Baseball
② Others
(2) Construction status of domestic arenas
(3) Construction status of overseas stadium arenas
2. Trends and Challenges of Naming Rights
(1) Naming rights trends in Japan
(2) Naming rights trends overseas
① Naming rights trends in the US
② Naming rights of US university sports facilities
(3) Challenges of naming rights in Japan
① The dilemma between facility managers and user teams/clubs
FAQ
Who is the instructor for the JPI seminar on the naming rights market in Japan scheduled for April 21, 2026?
The instructor for the JPI seminar is Mr. Tetsuro Sagawa, CEO of Sports Marketing Laboratory Co., Ltd., who will present on Japan's naming rights market potential and strategic perspectives.
What is the title of the seminar hosted by JPI on Tuesday, April 21, 2026, focusing on naming rights in Japan?
The full seminar title is 'The Role of Naming Rights and Their Economic and Social Impact: The Growth Potential of the Naming Rights Market in Japan and the Strategic Perspectives Required for Companies, Teams, and Local Governments'.
When and where is the JPI seminar on naming rights taking place, and what are the start and end times?
The JPI seminar is scheduled for Tuesday, April 21, 2026, from 16:30 to 18:30, and will be held online with archive streaming available after the live event.
What major naming rights deal is cited in the seminar description involving the National Stadium in Japan?
Mitsubishi UFJ Financial Group secured the naming rights for the National Stadium starting January 2026 in a 5-year contract worth approximately 10 billion yen, a key case discussed in the seminar.
What topics related to stadiums and arenas are covered in the lecture by Mr. Tetsuro Sagawa during the JPI seminar?
The lecture covers the construction status of domestic stadiums for professional baseball and other sports, domestic arenas, and overseas stadium arenas, as part of analyzing Japan's naming rights market.