Nihon Keizai Shimbun Creators Win TCC President's Award in General Category of 2026 TCC Awards

Nihon Keizai Shimbun Inc. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Shinichiro Kitamura, hereinafter "Nihon Keizai Shimbun") is pleased to announce that a work produced by our Creative Director/Copywriter Ryosuke Irie and Art Director/Designer Yuya Obata has received the "TCC President's Award" in the General Category of the "2026 TCC Awards" sponsored by the Tokyo Copywriters Club (TCC).

Award Summary

2026 TCC Awards <General Category> TCC President's Award

When I grow up, I want to be a doctor.

Then I want to change jobs and become a pastry chef.

Advertisement Title: Because you only live once.

Client: Mynavi Corporation

Award Winners

Ryosuke Irie

Nihon Keizai Shimbun Inc.

Creative Bureau, Department 1

Creative Director / Copywriter

Comment

I am trembling a little at receiving an award far beyond my own merit. The work is a poster for Mynavi. In an era where changing jobs is commonplace, we created this with the idea that children don't have to limit their future dreams to just one, and that everyone is entitled to have various views on professions. In a sense, my own life has allowed me to become a copywriter through several job changes, and I've always wanted to affirm this concept of "job change" at some point, which is the background of this work. I am truly honored to have been selected by the esteemed Kunihiko Mishima (2026 TCC President). I will not be satisfied with this and will work even harder!

Career

Born in Nagoya, raised in Gifu. After graduating from the Faculty of Business Administration at Meiji University, I joined an advertising agency in Nagoya. After working in the Sales Bureau and Media Bureau, I started my career as a copywriter at the creative agency CC Lemon. In 2024, I received the TCC Rookie Award and OCC Award for the series of posters "Sex Education is Crime Prevention Education." for NPO HIKIDASHI. Currently, I am affiliated with the Creative Bureau, Department 1 at Nihon Keizai Shimbun, and am involved in advertising production and integrated campaigns for a wide range of clients including T&D Holdings, EDWIN, Mitsubishi Corporation, and Mikasa. Other awards include OCC Rookie Award, CCN Award, Asahi Advertising Award, Nikkei Advertising Award, Ad-hocon Award, etc.

Member of Tokyo Copywriters Club, Osaka Copywriters Club, Copywriters Club Nagoya

Co-authored/Contributed: "Copywriters Teach the Tips for Naming Children Happily" (Gakken, 2016), "Relay Column" (TCC)

Media Appearance: "Shibuya's Copywriter" (Shibuya Radio)

Yuya Obata

Nihon Keizai Shimbun Inc.

Creative Bureau, Department 3

Art Director / Designer

Comment

As someone involved in advertising creative work, this is the most gratifying award I could receive. This work depicts a world where "job change" is a natural part of a child's dreams. While it is fiction, I believe the exquisite balance of realism that makes you think, "A child these days might actually say this," is the strength of this copy. To make such copy stand out, I focused on creating a sense of reality in the design that makes you feel, "This world might actually exist." Without adding excessive direction, I created an image that looks like a snapshot of a child's interview scene for elementary school entrance exams. I am deeply honored to have been able to accompany such wonderful, timely copy with my design.

Career

Born in 2000, from Kyoto Prefecture. After studying a wide range of design fields such as graphics, products, apparel, and architecture at university, I joined Nihon Keizai Shimbun in 2022. I have been involved in art direction and design for clients including HP Japan, Marunaga Seika, EDWIN, and JSOL, primarily in BtoB advertising. Based on the philosophy that "good creative work can only be born from good teams," I aim to be a creator who is "wanted on every team." Major awards include the Asahi Advertising Award and Graphis (USA).

●What is the TCC Award?

The TCC Award is an award (established in 1962) presented to creators of excellent advertisements by the TCC (Tokyo Copywriters Club), an organization of copywriters and CM planners active mainly in Tokyo and throughout Japan. The judging is divided into General and Rookie categories. For the 2026 General Category, 3 TCC President's Awards were selected from a total of 4,028 entries.

https://www.tcc.gr.jp/

Nihon Keizai Shimbun will continue to focus on creating works that contribute to solving client issues and enhancing corporate value in communication support that connects companies and society.

Nihon Keizai Shimbun Inc.

As the core advertising company of the Nikkei Group, Nihon Keizai Shimbun Inc. excels in strategic planning in corporate communication, branding, and marketing for enhancing corporate value, particularly in BtoB, and in the development of Nikkei Group media. We provide advanced and optimal solutions for various corporate communication challenges.

【Company Profile】 Company Name: Nihon Keizai Shimbun Inc.

Representative: Shinichiro Kitamura, President and Representative Director

Location: Akasaka K Tower 11F, 1-2-7 Motosaka, Minato-ku, Tokyo

Established: November 1942

URL: https://www.nks.co.jp/

Business Activities: Handling of advertising, marketing, and public relations services,

Research, information gathering, analysis, research and development, and consulting related to advertising and markets.