[ValueCommerce Reveals Marketing Strategy for the AI Search Era] Online Seminar 'Commerce NEXT' to be Held

Nihon Ryutsu Sangyo Shimbun, publisher of the e-commerce industry trade paper 'Nihon Net Keizai Shimbun,' will hold a large-scale online seminar event, 'Commerce NEXT by Nihon Net Keizai Shimbun' (free to attend), on June 24 (Wed) and 25 (Thu). Takeshi Amano, Executive Officer and Chief Strategy Officer at ValueCommerce, will speak at the specialist session on June 24. His lecture is titled, 'How to Design Third-Party Voices in the AI Search Era: From Being Seen to Being Talked About, A New Strategy Called Narrative Marketing.' The lecture will address how AI search has increased the influence of third-party information on decision-making and present the importance of 'narrative marketing' to accumulate trust and drive purchases. Specialists in e-commerce site construction, marketing, payments, and security will also speak, introducing next-generation industry strategies. Additionally, an in-person networking event will be held on July 23, featuring a special lecture by Ryota Iwasaki, President of Iris Plaza, and a discussion between executives from Euglena and Spic. Attendees will receive benefits such as the 'Top 200 Online Sales Ranking' data.