[Sweet Potato Food Loss Reduction] Terunuma, an Organic Dried Sweet Potato Brand, Launches "Baked Sweet Potato Like Ice Cream" and "Dried Sweet Potato to Enjoy with Skin"

■ Terunuma's Initiatives and Commitment to Reducing Food Loss Terunuma is committed to organic cultivation, free from pesticides and chemical fertilizers during the growing period, to deliver safe and high-quality products to customers, while also considering food safety and the natural environment. They produce sweet potatoes and dried sweet potatoes. While dried sweet potatoes are Terunuma's main product, a large amount of sweet potatoes become difficult to use due to their shape and size during the processing stage. Small potatoes, particularly those called "S size," are challenging to process into dried sweet potatoes, meaning a portion of the carefully produced potatoes could not be fully utilized. To address this, they have been developing new products that can make use of these small potatoes without waste. Driven by the desire to "let everyone fully savor Terunuma's sweet potatoes, which are grown with care without relying on pesticides or chemical fertilizers during cultivation and can be eaten with the skin," they have focused on product development that allows enjoyment of the entire potato. This led to the creation of "Baked Sweet Potato Like Ice Cream" and "Dried Sweet Potato to Enjoy with Skin." While baked and dried sweet potatoes are popular in winter, these new products can be enjoyed chilled as a refreshing, dessert-like treat even in the summer. ■ Baked Sweet Potato Like Ice Cream Conventional frozen baked sweet potatoes are typically meant to be reheated, making them hard and difficult to eat in their frozen state. In contrast, Terunuma's "Baked Sweet Potato Like Ice Cream" undergoes a special freezing process, allowing it to become soft enough to cut easily with just 5-10 minutes of natural thawing. This provides a creamy and smooth texture. Furthermore, the sweet potatoes, grown with care on their own farm without pesticides or chemical fertilizers during cultivation, are safe to eat with the skin, allowing customers to enjoy the natural aroma and flavor of the sweet potato. Product Name: Baked Sweet Potato Like Ice Cream Price: 430 yen (tax included) Net Weight: Approx. 110g (1 pack) Ingredients: "Beni Haruka" from Ibaraki Prefecture (no pesticides or chemical fertilizers used during cultivation, no food additives) Product Page URL: https://hoshiimo-online.shop-pro.jp/?pid=191842944 ■ Dried Sweet Potato to Enjoy with Skin This product is characterized by its sweetness and texture, achieved by thickly slicing and chilling dried sweet potatoes. When placed in the mouth, the sweetness, rich with syrup like a baked sweet potato, spreads smoothly, and you can experience the chewy and sticky texture unique to chilled products. This product can also be safely eaten with the skin, allowing you to enjoy the aroma and sweetness of the skin. Product Name: Dried Sweet Potato to Enjoy with Skin Price: 462 yen (tax included) Net Weight: 90g (1 pack) Ingredients: "Beni Haruka" from Ibaraki Prefecture (no pesticides or chemical fertilizers used during cultivation, no food additives) Product Page URL: https://hoshiimo-online.shop-pro.jp/?pid=191825257 ■ Launch Commemorative Campaign: 30% OFF Food Loss Products! Terunuma's online store will be holding a 30% OFF campaign for its food loss products, "Baked Sweet Potato Like Ice Cream" and "Dried Sweet Potato to Enjoy with Skin." We hope this will provide more people with the opportunity to experience chilled sweet potato treats in the summer and learn about Terunuma's initiatives. ■ About Terunuma Co., Ltd. Terunuma Co., Ltd. has spent over 20 years experimenting and refining its methods to challenge organic cultivation (organic farming) of sweet potatoes on one of Japan's largest scales. They are committed to the health of their customers and employees, establishing sustainable agriculture, and above all, delivering delicious dried sweet potatoes with a profound, satisfying flavor that fully brings out the original sweetness and umami of the potato. ■ Terunuma [Official] Online Store https://hoshiimo-online.shop-pro.jp/ ■ Terunuma [Official] SNS X: https://x.com/hoshiimo_teru Instagram: https://www.instagram.com/terunuma_hoshiimo/ ■ Terunuma [Official] Media Site https://hoshiimo-online.shop-pro.jp/apps/note/ About Japan Future Agriculture Co., Ltd. Japan Future Agriculture Co., Ltd. was founded with the aim of producing and processing Japan's proud agricultural products and their processed goods with a focus on quality, and providing them to customers both domestically and internationally. Led by young agricultural entrepreneurs, they engage in production and processing in collaboration with local communities. They launched a mini-tomato business in Thailand in 2015 and a strawberry tourism farm business in Okinawa in 2016. In 2020, they started a sweet potato production, processing, and sales business in Ibaraki. Through the introduction of new technologies and the pursuit of high quality, they are expanding their business globally. Reference: https://future-agri.com/