[May 10 Mother's Day] A New Way of Filial Piety: Gifting "Clean Air." House Cleaning All Menus 10% OFF with "Blue-Collar" Artisans' Skills | 11 Nationwide Areas, Nationally Certified Staff Present

Shigotonin Co., Ltd. (Headquarters: Ginza, Chuo-ku, Tokyo; Representative Director: Toshihiko Tsuruhara) is implementing a "Mother's Day Air Conditioner Cleaning Campaign" offering 10% off the total price of all house cleaning menus, coinciding with Mother's Day on May 10, 2026.

The reception period is from May 4 (Monday) to May 10 (Sunday), and the service period is until May 31 (Sunday).

Professional cleaning teams with nationally certified "House Cleaning Technicians" are available in 11 areas nationwide, including Tokyo, Osaka, Nagoya, Fukuoka, and Hokkaido.

We will refresh mothers' lives with the skills of "blue-collar" artisans, which cannot be replaced by AI.

<Campaign Details>

Item | Content -----|-------- Campaign Name | Mother's Day Air Conditioner Cleaning Campaign Reception Period | May 4, 2026 (Monday) - May 10, 2026 (Sunday) Service Period | May 4, 2026 (Monday) - May 31, 2026 (Sunday) Discount Content | 10% OFF the total price of all house cleaning menus Minimum Usage Amount | ¥8,910 (tax included, after discount) Target Areas | Tokyo, Chiba, Saitama, Kanagawa, Aichi, Osaka, Kyoto, Hyogo, Nara, Fukuoka, Hokkaido

Menu and Prices:

Menu | Regular Price (tax incl.) | After 10% OFF -----|---------------------------|--------------- Air Conditioner (Standard) | ¥9,900 | ¥8,910 Air Conditioner (with self-cleaning function) | ¥15,950 | ¥14,355 Anti-mold Coating | ¥3,850 | ¥3,465

* ¥1,100 discount per unit for the second air conditioner and subsequent units (regardless of model). * All other menus (bathroom, kitchen, washing machine, water areas, etc.) are also eligible.

<Example Combination>

2 Air conditioners (standard) + 2 Anti-mold coatings: Regular total ¥26,400 → 10% OFF for ¥23,760 (tax included)

A New Mother's Day: Delivering "Experiences over Things"

The gift market is projected to grow from ¥11,188 billion in 2024 to ¥11,565 billion in 2025 (103.4% year-on-year). Among these, the e-gift market, which is sent via SNS and other channels, is rapidly growing at 127.7% year-on-year (*1).

Furthermore, a survey by Hibiya Kadan shows that the proportion of mothers who respond "I'm happy with a present (thing)" has halved in three years*, and instead, there is a strong tendency to value "time with family" and "experiences" (*2).

House cleaning is precisely this new form of "experience consumption."

Delivering a clean living space, finished with professional techniques, to mothers who handle the daily chores – it's a practical and memorable gift, different from bouquets or sweets.

*1 Source: Yano Research Institute "Gift Market White Paper 2025 Edition" Press Release No. 4048 https://www.yano.co.jp/press-release/show/press_id/4048

*2 Source: Hibiya Kadan "Mother's Day Giver and Receiver Survey 2026" (Tokyo Shimbun × PR TIMES) https://adv.tokyo-np.co.jp/prtimes/article122593/

"Blue-collar" Re-evaluated in the AI Era – Professional Work Delivered by "Life Artisans"

While AI advancement automates white-collar tasks, the value of "blue-collar" professionals with specialized on-site skills is being re-evaluated. At the heart of this trend is "value that only those with specialized skills can provide."

Shigotonin, founded in 2016, upholds the motto "creating spaces filled with excitement" and has responded to a wide range of cleaning needs from general households to corporations. With nationally certified "House Cleaning Technicians" on staff, they reflect high technical capabilities in the overall quality of their team's work.

They provide services backed by specialized knowledge, from disassembling and cleaning air conditioners to removing mold in bathrooms and grease stains in kitchens.

Currently, operating from Tokyo, they have expanded to 11 areas nationwide. You can use their services even if "your mother lives far away."

In addition, through their business support program "Life Engineer Academy," they focus on training "life engineers" who can handle cleaning, repairs, and facility work single-handedly. They aim to establish house cleaning as a "specialized profession that cannot be replaced by AI and that everyone can be proud of."

Reservations and Inquiries:

See details and make reservations on the website. Make reservations via LINE Official Account. Toll-free number: 0120-4510-83 (Reception: 9:00 - 18:00, open all year round)

Comment from Representative:

[Toshihiko Tsuruhara, Representative Director, Shigotonin Co., Ltd.]

Mother's Day is an important opportunity to express daily gratitude. Bouquets and sweets are wonderful, but I thought about delivering a "gift that cannot be seen but is certain" – clean air in the room where your mother spends every day. That's why we planned this campaign.

We believe that the "blue-collar" skills that AI cannot replace are what will define this era...