【Up to 250% Income Increase】"Life Engineer," a New Blue-Collar Profession Irreplaceable by AI, HOW PRO Begins Training at 5 National Locations

When an air conditioner breaks, you call an electrician; a water leak, a plumber; wallpaper damage, a renovation company—every time a housing problem arises, people have to search for different contractors and let strangers into their homes. This "vertical segmentation" has been a deeply rooted inefficiency in the housing service industry for many years and is the source of ongoing consumer dissatisfaction. Behind this lies the structural limitation of single-skilled workers who open businesses with only one technique, constantly exposed to price competition and off-season risks. Shishibito Inc. (Headquarters: Ginza, Chuo-ku, Tokyo; Representative Director: Toshihiko Tsuruhara), which operates the specialized visiting service academy "HOW PRO," is now fully launching the training of "Life Engineers." These multi-skilled professionals can handle house cleaning as a starting point, extending to appliance repair, restoration, and facility construction, all by themselves. Engineers who achieve multi-skilling have seen an income difference of over 250% compared to those who remain single-skilled, offering a new career model to an industry facing a severe shortage of workers. "The number of contractors has increased. But the vertical segmentation remains." The number of house cleaning and repair contractors is increasing year by year. However, most of them are single-skilled professionals specializing in specific fields, and the industry's "vertical segmentation" has not been resolved. The problem for consumers is clear. Every time a problem occurs, they have to search for multiple contractors, accumulating the hassle and anxiety of inviting unfamiliar people into their homes repeatedly. While the demand for "reliable, familiar people to rely on" is increasing, there are not enough providers to meet it. The challenges for businesses are also severe. If a business starts with only one technique, it is directly exposed to seasonal fluctuations in demand. For air conditioner cleaning, demand concentrates in the summer, leading to a drastic drop in income during the off-season. If they try to secure work by lowering prices, profit margins fall, making the continuation of the business itself difficult. "The era has come where you can start a business with one skill, but you cannot survive with just one skill. We believe that multi-skilling is not an option but a prerequisite for the future housing service industry." —Toshihiko Tsuruhara, Representative Director, Shishibito Inc. What is a "Life Engineer"? —A comprehensive specialist for daily life, beyond cleaning. A "Life Engineer" is a multi-skilled professional who can provide one-stop solutions for a wide range of housing services, starting from house cleaning, extending to appliance repair, restoration, and facility construction. The areas they can cover are as follows: - Specialized cleaning of air conditioners, washing machines, and water areas - Restoration of cross, floor, fixtures, etc. - On-site repair of household appliances such as air conditioners and washing machines - Installation, relocation, and replacement of equipment - Installation of water heaters, lighting, and other facilities "If you rely on this person, everything can be solved" —that is the goal HOW PRO aims to achieve: becoming a trusted presence. The benefits for consumers are summarized as "liberation from vertical segmentation." There is no need to search for contractors every time a problem arises, and the anxiety of repeatedly inviting strangers into their homes is eliminated. Like a family doctor, a trusted professional whose face comes to mind for "anything that happens" will be by their side. The benefits for engineers are "income stability and growth." The wider the range of services they can provide, the higher the customer unit price and repeat rate. Instead of one-time transactions, a long-term "family doctor" relationship fosters a stable order base through referrals and word-of-mouth. Effects of multi-skilling | Income gap with single-skilled workers, over 250% The figures shown by HOW PRO's performance data are clear. There is an income difference of over 250% between engineers who achieve multi-skilling and those who remain single-skilled. ※1 If single-skilled workers continue their business, their income ceiling is low, and the risk of seasonal fluctuations is high. On the other hand, engineers who acquire multiple specialties and can handle multiple areas by themselves see an increase in the unit price per customer and maintain a broader range of services that can be provided even during off-seasons. This difference appears as a long-term income gap. HOW PRO adopts a phased independence model: not "acquiring everything at once," but "starting a business with one skill, stabilizing income, and then learning the next skill." Phase 1: Start a business with one skill. Become independent with air conditioner cleaning or house cleaning. First, build a stable income base. Phase 2: Add next skills. While maintaining income, acquire new areas such as appliance repair and restoration in parallel. Customization according to one's business vision is also possible. Phase 3: Become the "go-to" person who can solve everything. As the scope of services expands, customer trust deepens. A long-term "family doctor" relationship is formed, achieving both income stability and growth. HOW PRO continues to support the entire career of engineers, not just ending with short-term training. Especially in the AI era, the value of "hands-on multi-skilled workers" increases.