Towards Deepening Japan-Taiwan Tourism Cooperation

Kofuku Travel Co., Ltd. (Japan) has formally commenced a business alliance with Taiwan's Colatour Group. This partnership aims to further develop the inbound tourism market to Japan, strengthen Japan-Taiwan tourism cooperation, and provide enhanced travel services and diverse offerings.
提携NQ 85/100出典:PR Times

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  • 📰 Published: May 13, 2026 at 03:00
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Kofuku Travel Co., Ltd. (Tokyo Headquarters) (hereinafter referred to as "Kofuku Travel") has formally commenced a business alliance with Taiwan's "Colatour Group" with the aim of further developing the inbound market to Japan.

Through this partnership, both companies will work to provide more comprehensive and diverse inbound travel services, including arranging transfer vehicles, hotel reservations, and local sightseeing ticket arrangements. Simultaneously, they will assist Japanese tourism operators in entering the Taiwanese market and act as agents for promotional activities. By integrating the resources of both parties, the goal is to enable more Taiwanese travelers to deeply experience the charm and culture of various regions across Japan.

■ Technology Utilization: Introduction of TL-Lincoln Accommodation Reservation and Sales Management System

Kofuku Travel has signed a contract with "TL-Lincoln," an accommodation reservation and sales management system with a high market share in Japan, with the aim of further improving service quality and operational efficiency.

Moving forward, through this system, they will integrate hotel resources nationwide in Japan and provide real-time and stable reservation services. This will not only improve reservation efficiency but also ensure abundant inventory and strengthen price competitiveness, thereby optimizing the overall travel experience.

■ Strengthening the Supply Chain through Strong Partnerships

Colatour Group is one of Taiwan's leading major travel agencies, boasting over 45 years of establishment, and has a long track record in the Japanese travel market. It handles over 10,000 groups and more than 300,000 inbound travelers annually, demonstrating rich product planning capabilities and stable sales channels.

Through this partnership, Kofuku Travel will further strengthen the supply chain for Japan-bound travel products. They aim to improve product quality and service standards, from planning and development to local operations and resource integration. The goal is to provide high-value-added products that meet the diversifying needs of travelers.

■ Core Values of the Partnership

Both companies prioritize the deepening of products and the stable supply of accommodation and transportation arrangements, aiming to comprehensively provide the high-quality travel experiences that modern travelers demand.

■ Deepening Experiential Value and Creating Themed Products

Kofuku Travel recognizes that with the continuous expansion of inbound demand in the Taiwanese market, there is a growing need for deeper experiences and personalized travel, in addition to conventional popular tourist destinations.

Through this partnership, they will promote the development of diverse products themed around regional revitalization, cultural experiences, culinary exploration, and sustainable tourism, contributing to the promotion of tourism in various regions of Japan.

Key themes to be developed in the future are as follows:

Regional Revitalization: Discovering new tourism resources in Japanese regional cities

Cultural Experiences: Experiential programs integrating traditional crafts with advanced technology

Culinary Exploration: Local artisan cuisine and seasonal dining experiences

Sustainable Tourism: Promoting environmentally friendly tourism, such as encouraging railway use

■ Future Outlook

Kofuku Travel and Colatour Group will continue to strengthen their collaboration, developing highly competitive inbound travel products that leverage the strengths of both Japan and Taiwan.

Furthermore, by utilizing innovative marketing and diverse sales channels, they aim to promote more Taiwanese travelers to visit Japan and foster the development of valuable tourism businesses for both parties.

■ Company Overview

Company Name: Kofuku Travel Co., Ltd.
Location: VORT Shinbashi Itchome 7F, 1-14-8 Shinbashi, Minato-ku, Tokyo

Business Activities: Planning, arrangement, and operation of domestic travel services for foreign visitors to Japan, etc.

Kofuku Travel primarily offers inbound travel services in Japan, including transfer vehicle arrangements, accommodation bookings, and sightseeing ticket provisions. Leveraging deep knowledge of the Japanese tourism industry and a strong network with local suppliers, the company swiftly grasps market trends and provides flexible and highly competitive products and services.

Additionally, as a bridge for Japan-Taiwan tourism exchange, it actively supports Japanese companies entering the Taiwanese market and facilitates business matching.

■ Contact Information for this matter

Kofuku Travel Co., Ltd.
Contact Person: Ryugoku Kaneshima
TEL: 03-6257-2086

Email: ryugoku.kaneshima@colatour.co.jp