[Supporting Junior Athletes with Quail Eggs] Hatanofarm Co., Ltd. Appointed as Official Nutrition Supporter for Floorball Team "Higashimikawa Brorik"
Hatanofarm Co., Ltd., a producer and seller of quail eggs, has signed a sponsorship agreement with the Higashimikawa Brorik floorball team, based in Higashimikawa, and has been appointed as their official nutrition supporter to support the physical development of athletes through food.
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- 📰 Published: May 12, 2026 at 17:40
- 🔍 Collected: May 12, 2026 at 09:01
- 🤖 AI Analyzed: May 12, 2026 at 09:18 (16 min after Collected)
Hatanofarm Co., Ltd. (Headquarters: Toyohashi City, Aichi Prefecture; Representative Director: Kiichi Hatano), which produces and sells quail eggs, has signed a sponsorship agreement with the floorball team "Higashimikawa Brorik," which operates in the Higashimikawa area, and has been appointed as their "Official Nutrition Supporter" to support the physical development of athletes through food.
At the "New Uniform Unveiling Event" held on April 25, 2026, new uniforms featuring our company logo were revealed. We will contribute to building the future of the region through sports by providing quail eggs, a local specialty, to junior athletes, mainly elementary school students.
Features and Details
① Nutritional Value of "Quail Eggs" Supporting Growing Athletes
As an "Official Nutrition Supporter," we will provide quail eggs free of charge, which are rich in protein, Vitamin B12, and iron.
Floorball is a high-intensity sport often called "gymnasium hockey."
For elementary school athletes in their growth phase, quail eggs, with their concentrated nutrition in a single bite, serve as an ideal snack and nutritional source.
② Promotion of Local Sport "Floorball" and Logo Display
Our company's logo is emblazoned on the new season's uniforms.
By supporting children who challenge themselves in "floorball," a minor sport gaining global popularity, we aim to protect the diversity of local sports and foster pride in competing with a local company's logo on their backs.
③ Revitalization of Local Communities through "Food x Sports"
Going forward, we will share on social media how athletes actively engage after eating quail eggs, conveying the importance of attachment to local ingredients and healthy eating habits.
This will be developed as a project where the entire community nurtures "Higashimikawa's Stars."
5. Development Background/Story
"We want the children working hard in Higashimikawa to eat plenty of the nutritious eggs our local area is proud of."
This sentiment is the origin of this partnership.
Our company promotes management that values human health and happiness, as evidenced by our certification as a "Health and Productivity Management Outstanding Organization 2026."
To extend this stance to the local community, we decided to support children passionate about floorball, a new sport, as food professionals.
We believe that a small egg can be a powerful force supporting the big dreams of children.
6. Future Outlook
We are also considering future activities such as cheering at tournament venues and holding "Athlete Food Education Seminars" for junior players.
We will continue to accompany the Higashimikawa Brorik players as they grow healthy through floorball.
7. Company/Team Overview
■ Hatanofarm Co., Ltd.
Representative: Kiichi Hatano, Representative Director
Location: 214-1 Fujigaya, Minami-Oshimizu-cho, Toyohashi City, Aichi Prefecture
Business: Production, processing, and sales of quail eggs. Developing the new brand "UZULAB."
URL: https://hatanofarm.co.jp/
SNS: https://www.instagram.com/hatanofarm3
■ Higashimikawa Brorik
Representative: Eisho Sakuma
Location: Toyohashi City, Aichi Prefecture
Team History: Established in 2015 with the aim of promoting floorball and improving competitive skills in the Higashimikawa region of Aichi Prefecture. Composed of a wide range of ages from elementary school students to adults, fostering intergenerational exchange.
URL: https://ibk-brorik.jimdofree.com/
What is Floorball: An indoor hockey sport originating from Sweden. It uses plastic sticks and balls and can be safely enjoyed by people of all genders and ages.
At the "New Uniform Unveiling Event" held on April 25, 2026, new uniforms featuring our company logo were revealed. We will contribute to building the future of the region through sports by providing quail eggs, a local specialty, to junior athletes, mainly elementary school students.
Features and Details
① Nutritional Value of "Quail Eggs" Supporting Growing Athletes
As an "Official Nutrition Supporter," we will provide quail eggs free of charge, which are rich in protein, Vitamin B12, and iron.
Floorball is a high-intensity sport often called "gymnasium hockey."
For elementary school athletes in their growth phase, quail eggs, with their concentrated nutrition in a single bite, serve as an ideal snack and nutritional source.
② Promotion of Local Sport "Floorball" and Logo Display
Our company's logo is emblazoned on the new season's uniforms.
By supporting children who challenge themselves in "floorball," a minor sport gaining global popularity, we aim to protect the diversity of local sports and foster pride in competing with a local company's logo on their backs.
③ Revitalization of Local Communities through "Food x Sports"
Going forward, we will share on social media how athletes actively engage after eating quail eggs, conveying the importance of attachment to local ingredients and healthy eating habits.
This will be developed as a project where the entire community nurtures "Higashimikawa's Stars."
5. Development Background/Story
"We want the children working hard in Higashimikawa to eat plenty of the nutritious eggs our local area is proud of."
This sentiment is the origin of this partnership.
Our company promotes management that values human health and happiness, as evidenced by our certification as a "Health and Productivity Management Outstanding Organization 2026."
To extend this stance to the local community, we decided to support children passionate about floorball, a new sport, as food professionals.
We believe that a small egg can be a powerful force supporting the big dreams of children.
6. Future Outlook
We are also considering future activities such as cheering at tournament venues and holding "Athlete Food Education Seminars" for junior players.
We will continue to accompany the Higashimikawa Brorik players as they grow healthy through floorball.
7. Company/Team Overview
■ Hatanofarm Co., Ltd.
Representative: Kiichi Hatano, Representative Director
Location: 214-1 Fujigaya, Minami-Oshimizu-cho, Toyohashi City, Aichi Prefecture
Business: Production, processing, and sales of quail eggs. Developing the new brand "UZULAB."
URL: https://hatanofarm.co.jp/
SNS: https://www.instagram.com/hatanofarm3
■ Higashimikawa Brorik
Representative: Eisho Sakuma
Location: Toyohashi City, Aichi Prefecture
Team History: Established in 2015 with the aim of promoting floorball and improving competitive skills in the Higashimikawa region of Aichi Prefecture. Composed of a wide range of ages from elementary school students to adults, fostering intergenerational exchange.
URL: https://ibk-brorik.jimdofree.com/
What is Floorball: An indoor hockey sport originating from Sweden. It uses plastic sticks and balls and can be safely enjoyed by people of all genders and ages.