The Luxury of Mixing with Uji.
Yamashiro Bussan Co., Ltd., a Japanese tea manufacturer with 66 years of history, will launch "Tea for Uji-wari" on May 15th. This specialized tea, developed for mixing with alcoholic beverages like shochu, is a Uji matcha blend that pursues authentic aroma, sweetness, and color. It aims to enhance the quality of the green tea mixer market by offering differentiation for restaurants and a luxurious experience for home use.
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- 📰 Published: May 12, 2026 at 23:00
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Yamashiro Bussan Co., Ltd. (Headquarters: Nishi-ku, Osaka), a Japanese tea manufacturer that has been dedicated to Japanese tea for 66 years, will launch "Tea for Uji-wari," a specialized tea developed for mixing with alcoholic beverages such as shochu, on May 15th.
This product was developed by Makoto Yamaguchi, a tea master known as "Nonbee Chashi" (Drunkard Tea Master), who holds a 6th dan certification in tea appraisal technology, recognized at the National Tea Appraisal Technology Competition. While being a professional tea connoisseur, he is also a great lover of alcohol. This tea master pursued "how to retain the original aroma and sweetness of tea within alcohol" and "how to bring out the umami of tea leaves without being overwhelmed by the flavor of alcohol," and completed this blend after serious drinking, drinking, and more drinking.
It comes in a tea bag format, blending domestic tea leaves with Uji matcha, allowing you to easily enjoy authentic cold-brew green tea mixers.
**The booming green tea mixer market, but the "quality of tea" can't keep up.**
Mixing shochu with tea is now a classic way to drink, with about two out of three people who regularly drink alcohol having tried it (according to Sanwa Shurui research). It is gaining attention as the next boom after highballs and lemon sours, with major companies successively launching canned green tea mixer products.
However, most of the tea used in restaurants is from plastic bottles or commercial concentrates, and the original aroma and umami of the tea are not sufficiently utilized.
"Can we create a green tea mixer that stands as a 'cup to savor,' rather than just 'something to mix with'?" This product was born from Nonbee Chashi's question.
**Proposing a new way to drink: "Nonbee Chashi's Uji-wari"**
"Nonbee Chashi's Uji-wari" is the name for a green tea mixer made by blending tea leaves with Uji matcha. It is both a product name and aims to spread as the name of the drinking style itself. It can be listed on restaurant menus as "Nonbee Chashi's Uji-wari," which itself becomes a distinctive menu item that catches customers' eyes.
The previously released green tea mixer series, "Tea for Green Tea Highballs by Nonbee Chashi," includes two types: green tea highball and genmaicha highball. This new "Uji-wari" is an upgraded, higher-end version of that series.
**Product Features**
**Overwhelming richness and vibrant color from Uji matcha blend**
The biggest feature of this product is the blend of Uji matcha. The addition of matcha achieves both a mellow richness and a vivid green color. The taste does not become diluted even when mixed with alcohol, and its beautiful appearance also makes it suitable for social media. It's a completely different finish from a drink mixed with bottled tea.
**Designed for refills and additional shochu**
One tea bag can provide 3-4 servings of green tea mixer. The tea flavor is strongly felt even when additional shochu is added, so the taste does not become diluted even with "additional shochu." As customers order more refills, the cost of tea leaves per cup decreases, making it a product where restaurants' profit margins increase the more they sell.
**Perfection as a food-pairing drink**
The tea master, with a 6th dan certification in tea appraisal technology, designed the balance of aroma, umami, and aftertaste specifically for compatibility with shochu. It pairs well not only with Japanese cuisine but also with rich-flavored dishes like yakiniku and takoyaki, enhancing the overall dining satisfaction.
**Cold brew, ready for anyone instantly**
Just put the tea bag in water and stir. A beautiful green color and rich aroma emerge in a short time, allowing for easy provision of a consistently high-quality drink.
**Cold brew, ready for anyone instantly**
Just put the tea bag in water and stir. A beautiful green color and rich aroma emerge in a short time, allowing for easy provision of a consistently high-quality drink.
**Usage Scenarios**
**For menu differentiation in restaurants**
By listing it on the menu as "Nonbee Chashi's Uji-wari," separate from regular green tea mixers, it is possible to increase customer spending and achieve differentiation. Since one bag can provide multiple servings, profit margins increase with more orders. It also supports additional shochu, maintaining quality even during long drinking sessions. As it is prepared by cold brewing, there is almost no operational burden.
**Popular with international tourists**
Even at stores that use the conventional "Tea for Green Tea Highballs" and "Tea for Genmaicha Highballs," inbound customers have highly praised the experience of combining Japanese tea culture with alcohol.
**Available for purchase at home via online store**
General customers can also purchase it on the company's EC site (ocha-yamashiro.com) and Amazon.
**Product Overview**
**Tea bag type that can be extracted quickly even with cold water**
**Product Name**
Tea for Uji-wari by Nonbee Chashi
**Contents**
75g (5g × 15 bags)
**Ingredients**
Green tea (domestic), Matcha (domestic), Mulberry leaves (domestic)
**Best Before Date**
1 year from manufacturing date
**Price**
750 yen (excluding tax)
**Release Date**
May 15, 2026
**Sales Channels**
Company EC site, A
This product was developed by Makoto Yamaguchi, a tea master known as "Nonbee Chashi" (Drunkard Tea Master), who holds a 6th dan certification in tea appraisal technology, recognized at the National Tea Appraisal Technology Competition. While being a professional tea connoisseur, he is also a great lover of alcohol. This tea master pursued "how to retain the original aroma and sweetness of tea within alcohol" and "how to bring out the umami of tea leaves without being overwhelmed by the flavor of alcohol," and completed this blend after serious drinking, drinking, and more drinking.
It comes in a tea bag format, blending domestic tea leaves with Uji matcha, allowing you to easily enjoy authentic cold-brew green tea mixers.
**The booming green tea mixer market, but the "quality of tea" can't keep up.**
Mixing shochu with tea is now a classic way to drink, with about two out of three people who regularly drink alcohol having tried it (according to Sanwa Shurui research). It is gaining attention as the next boom after highballs and lemon sours, with major companies successively launching canned green tea mixer products.
However, most of the tea used in restaurants is from plastic bottles or commercial concentrates, and the original aroma and umami of the tea are not sufficiently utilized.
"Can we create a green tea mixer that stands as a 'cup to savor,' rather than just 'something to mix with'?" This product was born from Nonbee Chashi's question.
**Proposing a new way to drink: "Nonbee Chashi's Uji-wari"**
"Nonbee Chashi's Uji-wari" is the name for a green tea mixer made by blending tea leaves with Uji matcha. It is both a product name and aims to spread as the name of the drinking style itself. It can be listed on restaurant menus as "Nonbee Chashi's Uji-wari," which itself becomes a distinctive menu item that catches customers' eyes.
The previously released green tea mixer series, "Tea for Green Tea Highballs by Nonbee Chashi," includes two types: green tea highball and genmaicha highball. This new "Uji-wari" is an upgraded, higher-end version of that series.
**Product Features**
**Overwhelming richness and vibrant color from Uji matcha blend**
The biggest feature of this product is the blend of Uji matcha. The addition of matcha achieves both a mellow richness and a vivid green color. The taste does not become diluted even when mixed with alcohol, and its beautiful appearance also makes it suitable for social media. It's a completely different finish from a drink mixed with bottled tea.
**Designed for refills and additional shochu**
One tea bag can provide 3-4 servings of green tea mixer. The tea flavor is strongly felt even when additional shochu is added, so the taste does not become diluted even with "additional shochu." As customers order more refills, the cost of tea leaves per cup decreases, making it a product where restaurants' profit margins increase the more they sell.
**Perfection as a food-pairing drink**
The tea master, with a 6th dan certification in tea appraisal technology, designed the balance of aroma, umami, and aftertaste specifically for compatibility with shochu. It pairs well not only with Japanese cuisine but also with rich-flavored dishes like yakiniku and takoyaki, enhancing the overall dining satisfaction.
**Cold brew, ready for anyone instantly**
Just put the tea bag in water and stir. A beautiful green color and rich aroma emerge in a short time, allowing for easy provision of a consistently high-quality drink.
**Cold brew, ready for anyone instantly**
Just put the tea bag in water and stir. A beautiful green color and rich aroma emerge in a short time, allowing for easy provision of a consistently high-quality drink.
**Usage Scenarios**
**For menu differentiation in restaurants**
By listing it on the menu as "Nonbee Chashi's Uji-wari," separate from regular green tea mixers, it is possible to increase customer spending and achieve differentiation. Since one bag can provide multiple servings, profit margins increase with more orders. It also supports additional shochu, maintaining quality even during long drinking sessions. As it is prepared by cold brewing, there is almost no operational burden.
**Popular with international tourists**
Even at stores that use the conventional "Tea for Green Tea Highballs" and "Tea for Genmaicha Highballs," inbound customers have highly praised the experience of combining Japanese tea culture with alcohol.
**Available for purchase at home via online store**
General customers can also purchase it on the company's EC site (ocha-yamashiro.com) and Amazon.
**Product Overview**
**Tea bag type that can be extracted quickly even with cold water**
**Product Name**
Tea for Uji-wari by Nonbee Chashi
**Contents**
75g (5g × 15 bags)
**Ingredients**
Green tea (domestic), Matcha (domestic), Mulberry leaves (domestic)
**Best Before Date**
1 year from manufacturing date
**Price**
750 yen (excluding tax)
**Release Date**
May 15, 2026
**Sales Channels**
Company EC site, A