Russell Hobbs 'Rechargeable Folding Fan': Cordless and Portable for Continuous Coolness Anywhere, Compactly Foldable for Easy Off-Season Storage

Oishi & Associates Co., Ltd.

Release Date: Friday, June 12, 2026

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Oishi & Associates Co., Ltd. (Shibuya-ku, Tokyo; Representative Director: Yosuke Oishi) will sequentially release the 'Rechargeable Folding Fan' from the British appliance brand 'Russell Hobbs' (hereinafter, Russell Hobbs) at retailers nationwide and official online shops starting May 29, 2026.

Since its establishment, our company has primarily handled kitchen appliances from the Russell Hobbs brand, including electric kettles, electric mills, and air fry ovens. This marks the first appearance of a product in a non-kitchen appliance category (HOME) for the Japanese market.

Market Background

In recent years, scorching summers due to climate change have continued, increasing the need for heat countermeasures both at home and outdoors. Particularly in Japan, the importance of preventing heatstroke is widely recognized, leading to growing interest in cooling devices that can be easily used indoors and outdoors.

Furthermore, with the diversification of lifestyles, such as the rise of remote work and increased disaster preparedness awareness, demand for cordless and portable home appliances has expanded.

Against the backdrop of growing energy-saving consciousness, the value of electric fans as a supplementary cooling method that does not overly rely on air conditioners is being re-evaluated. In response to these market changes, rechargeable, cordless, and foldable fans, which combine convenience and mobility, are expected to further expand their market as products active in a wide range of scenes.

Sales Objectives

Potential Customer Needs

- Want a fan in each place they spend time: study during remote work, bedroom at night, living room on holidays. - Moving a fan is troublesome if it has a cord, and cords detract from aesthetics. - Don't want to install multiple units in each room as it makes the room feel smaller. - Storing and putting away fans during the off-season is actually a major stressor.

To meet the above needs, we have been developing the 'Rechargeable Folding Fan,' which provides continuous coolness anywhere with its rechargeable cordless design, compactly folds for easy off-season storage, and eliminates storage concerns.

Product Features

1. Easy to carry, neat and cordless

- Cordless, so it's easy to carry to the study, bedroom, living room, kitchen, etc. - No power cord, stylish design that blends into the room.

Bedroom Great for restless tropical nights.

Living Room Great for daytime in the living room.

Kitchen Great for hot kitchens in summer.

2. Amazingly compact storage with folding design

After use, it can be compactly folded and stored without disassembly. Also, when not in use during winter, it can be stored in a dedicated case, saving space.

Folded (approx. 34xD34xH19cm) Maximum (approx. W34xD34x79cm) Comes with a dedicated storage case, convenient for off-season storage.

3. Diverse wind modes for every scene

- 14 levels of airflow, with rich modes such as natural wind, sleep, and ECO. - Optimal airflow for all scenes, including remote work, relaxation, and sleeping. - 14 levels of airflow settings. LED ring color changes according to airflow.

4. Other Features

Oscillation function Automatic horizontal oscillation 60° to 120° Manual vertical oscillation 0° to 90°

Height adjustment Manual, 4 levels 580 / 680 / 740 / 800mm

Pop-up switch The illuminated airflow adjustment dial allows for intuitive airflow adjustment. It only pops up when the power is on, allowing for compact storage.

All operations can also be done with the remote control. Charges with a dedicated power adapter.

The front guard and blades can be disassembled and washed. The front guard can be removed with screws.

Automatic ON/OFF timer: 0.5h to 8h (in 0.5h increments) Selectable modes (Standard, Sleep, Natural Wind, ECO/Eco, High Power) Notification sound ON/OFF

Product Information

Release Date: Friday, June 12, 2026

Product Name: Rechargeable Folding Fan

Model Number: FC8000

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