Taisei Home Co., Ltd. (Headquarters: Urasoe City, Okinawa Prefecture, President: Keishu Kina) has completely renewed its corporate logo and brand identity to commemorate its 40th anniversary. Under the supervision of Brand Producer Kenichiro Oyama, we will begin our journey as a new brand sequentially from July 1, 2026. Building on the 40 years of bonds we have cultivated, our company will fuse the housing and sustainable industries to take on the challenge of "reforming Okinawa's fruitful living culture."

Why is Taisei Home Being Reborn Now?

For 40 years, we have been rooted in Okinawa's climate and have honestly faced the challenge of home building. However, in today's world where climate change and regional social issues are becoming increasingly serious, the responsibilities that companies must fulfill are being fundamentally questioned. At this milestone, we have established a new purpose: "To contribute to the happiness of people and the environment and give back to society through the true value of homes." We are transforming from a company that merely builds houses to a "circular living industry" that creates a "cycle of love" that is kind to people and the planet. We have imbued our unwavering resolve for this immense challenge into our new brand identity.

The Thought Behind the New Logo "Semantic Structure"

The new symbol mark is designed with the initial "T" of Taisei Home, envisioned as a formation of beautifully arranged buildings. At the same time, it hides a "door" motif, symbolizing "new beginnings" and "the future."

The coloring adopts [Yellow], symbolizing a bright future, and [Green], indicating consideration for the earth and environment. It has been meticulously designed using the "golden ratio," which has been said to make ancient structures appear most beautiful.

Furthermore, in the design of the logotype, we have adopted a form that evokes "calligraphic movement" with thick vertical lines and thin horizontal lines. This expresses our company's attitude and impression, which we value: "traditional, serious, delicate, intellectual, and luxurious."

"Essential Home Building" to Prove Our Resolve

We will not just speak of beautiful ideals; we will prove their value through actual "home building." To withstand Okinawa's unique harsh environment and protect the health of residents and the planet, we have standardized the following initiatives:

[Love for People] "R Ventilation System x High-Clean Board" to Create the Ultimate Air Environment

To combat Okinawa's hot and humid climate, we have introduced the advanced "R Ventilation System" and "High-Clean Board" to keep indoor air clean. This protects families from humidity and allergens, realizing a truly healthy and comfortable indoor air environment.

[Love for the Environment] Coexistence with Natural Energy and Sustainable Building Materials

We thoroughly pursue home building that does not deplete the future of the planet by actively adopting passive design that maximizes the power of nature and environmentally friendly materials, including FSC-certified wood.

[Love for the Future] Long Life and Reinforcement Inherited Across Generations

With structural designs that are easy to maintain and high seismic resistance and disaster prevention functions that protect the lives and livelihoods of families even during disasters, we contribute to a stock-based society, not a "disposable" one.

Let's Start a Future Full of Love. A Pledge for Sustainable "Community Contribution"

We will break down the framework of home building and face Okinawa's social issues head-on with "love."

With deep gratitude for this precious region that has supported and nurtured us for the past 40 years, Taisei Home will continue to pursue what true "community contribution" means. The community contribution we must fulfill is not limited to simply building structures. It is about protecting the lives and health of residents, passing on Okinawa's rich natural environment to the next generation as it is, and creating the foundation for a sustainable society where the people living on this island can live with smiles in the future, through home building.

We will foster happiness the more you live in our homes, and improve the environment the more we build. We will create a living culture where people and the planet can coexist abundantly, starting from Okinawa. That is Taisei Home's unwavering pledge.

Let's start a future full of love.

Company Profile

Company Name: Taisei Home Co., Ltd.

Location: 3-39-11 Makishi, Urasoe City, Okinawa Prefecture

Representative: Keishu Kina, President and Representative Director

Founded: May 1986

Business Activities: Design, construction, and sales of housing, real estate business, public works, and other related businesses

URL: https://www.taiseihome.jp/

Contact Information for Inquiries

Taisei Home Co., Ltd. Public Relations: Kyan

TEL: 098-877-7756

Email: asami.taiseihome@gmail.com

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  • Source: PR TIMES
  • Category: 企業発表