Daiko to Host Seminar in Osaka on July 6, 2026: New Methods for Brand Growth—The Next Move in Experience Value, Data, AI, and Customer Co-creation
Daiko Co., Ltd. announces a strategic seminar in Osaka detailing brand growth strategies that integrate cutting-edge technology with customer experience, featuring expert-led sessions on AI and data utilization.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 22:55
- 🔍 Collected: May 27, 2026 at 14:10
- 🤖 AI Analyzed: May 27, 2026 at 14:10 (0 min after Collected)
Daiko Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Yasuo Izumi) has announced it will host the seminar "New Methods for Brand Growth: Visualizing the Next Move through Experience Value, Data Utilization, AI, and Customer Co-creation" on Monday, July 6, 2026, at the Nakanoshima Central Tower in Osaka.
Official Website: New Methods for Brand Growth – The Next Move through Experience Value, Data Utilization, AI, and Customer Co-creation
In an era characterized by rapid environmental shifts and market saturation, sustainable brand growth can no longer be achieved simply by extending traditional marketing techniques. This seminar addresses what customers truly seek today and how to deepen those relationships by analyzing four core pillars: Experience Value, Data Utilization, AI, and Customer Co-creation. Beyond explaining trends, the event will provide practical knowledge based on Daiko’s latest case studies, demonstrating how to combine these elements for real-world implementation and strategy redesign.
[Speaker Profiles]
- Jun Kurata (General Manager, Account Strategy Dept., Business Strategy HQs): Joined Daiko in 2006. Specializes in brand strategy and business development. Co-author of "SDGs no Sugoi Kaisha."
- Taiyo Momose (Planner, Digital Growth Group): Focuses on consumer goods. Expertise in maximizing offline conversions using purchase and visit data.
- Hiroaki Namba (Director, Digital Account Bureau): Leads data-driven marketing initiatives, including retail media and data clean rooms.
- Yusuke Washikita (Director, Account Planning Bureau, Daiko WEDO): Specialist in CRM and AI-powered tool development. Author of "Generative AI Marketing."
- Nobuhiro Harada (AI Consultant, Daiko WEDO): Expert in data management and DX consultancy, focusing on AI solution implementation.
- Ryuto Ikeda (Planning Director, Social Design Group): Director of "D’Zlab.", analyzing youth values and integrating serendipity into marketing.
- Konomi Hashimoto (Planner, Brand Experience Group): Specializes in Z-generation communication and event promotion.
- Takayoshi Hamaguchi (Director, Growth X Unit): Founder of "D’Zlab." and developer of the "Project Based Growth Marketing (PBGM)" method.
- Kazuhiro Hishida (Executive Officer, Head of Business Strategy HQs): Oversees Daiko’s corporate marketing and solution strategies.
[Event Overview]
- Date: July 6, 2026 (Mon), 14:00–17:30
- Venue: 17F, Nakanoshima Central Tower, 2-2-7 Nakanoshima, Kita-ku, Osaka-shi
- Admission: Free (Pre-registration required)
- Organizer: Daiko Co., Ltd.
- Cooperation: Sendenkaigi Co., Ltd.
[Seminar Timetable]
- Opening Remarks (14:00–14:05)
- Session 1 (14:05–14:45): Creating "Emotional Experiences" to Drive Sales. Focusing on the Sapporo Draft Beer Black Label case study to explore Experience Value Branding.
- Session 2 (14:45–15:25): Data Strategies Beyond Awareness. Approaches to maximizing ROI through actual purchase data and retail media.
- Session 3 (15:40–16:20): "Brand AIO" (AI Optimization) Strategy. Updating brand value and content strategy for the AI-driven era.
- Session 4 (16:20–17:00): Customer Co-creation Projects. Detailed look at Z-generation growth models and collaborative business development.
- Summary (17:00–17:15): Brand Growth Strategy from a Customer Perspective.
- Closing & Networking (17:15–17:30)
Official Website: New Methods for Brand Growth – The Next Move through Experience Value, Data Utilization, AI, and Customer Co-creation
In an era characterized by rapid environmental shifts and market saturation, sustainable brand growth can no longer be achieved simply by extending traditional marketing techniques. This seminar addresses what customers truly seek today and how to deepen those relationships by analyzing four core pillars: Experience Value, Data Utilization, AI, and Customer Co-creation. Beyond explaining trends, the event will provide practical knowledge based on Daiko’s latest case studies, demonstrating how to combine these elements for real-world implementation and strategy redesign.
[Speaker Profiles]
- Jun Kurata (General Manager, Account Strategy Dept., Business Strategy HQs): Joined Daiko in 2006. Specializes in brand strategy and business development. Co-author of "SDGs no Sugoi Kaisha."
- Taiyo Momose (Planner, Digital Growth Group): Focuses on consumer goods. Expertise in maximizing offline conversions using purchase and visit data.
- Hiroaki Namba (Director, Digital Account Bureau): Leads data-driven marketing initiatives, including retail media and data clean rooms.
- Yusuke Washikita (Director, Account Planning Bureau, Daiko WEDO): Specialist in CRM and AI-powered tool development. Author of "Generative AI Marketing."
- Nobuhiro Harada (AI Consultant, Daiko WEDO): Expert in data management and DX consultancy, focusing on AI solution implementation.
- Ryuto Ikeda (Planning Director, Social Design Group): Director of "D’Zlab.", analyzing youth values and integrating serendipity into marketing.
- Konomi Hashimoto (Planner, Brand Experience Group): Specializes in Z-generation communication and event promotion.
- Takayoshi Hamaguchi (Director, Growth X Unit): Founder of "D’Zlab." and developer of the "Project Based Growth Marketing (PBGM)" method.
- Kazuhiro Hishida (Executive Officer, Head of Business Strategy HQs): Oversees Daiko’s corporate marketing and solution strategies.
[Event Overview]
- Date: July 6, 2026 (Mon), 14:00–17:30
- Venue: 17F, Nakanoshima Central Tower, 2-2-7 Nakanoshima, Kita-ku, Osaka-shi
- Admission: Free (Pre-registration required)
- Organizer: Daiko Co., Ltd.
- Cooperation: Sendenkaigi Co., Ltd.
[Seminar Timetable]
- Opening Remarks (14:00–14:05)
- Session 1 (14:05–14:45): Creating "Emotional Experiences" to Drive Sales. Focusing on the Sapporo Draft Beer Black Label case study to explore Experience Value Branding.
- Session 2 (14:45–15:25): Data Strategies Beyond Awareness. Approaches to maximizing ROI through actual purchase data and retail media.
- Session 3 (15:40–16:20): "Brand AIO" (AI Optimization) Strategy. Updating brand value and content strategy for the AI-driven era.
- Session 4 (16:20–17:00): Customer Co-creation Projects. Detailed look at Z-generation growth models and collaborative business development.
- Summary (17:00–17:15): Brand Growth Strategy from a Customer Perspective.
- Closing & Networking (17:15–17:30)
FAQ
What is the primary focus of this seminar?
The seminar focuses on practical methods for brand growth using four key approaches: experience value, data utilization, AI, and customer co-creation.
Is there a fee to attend the event?
Attendance is free, but advance registration is required through the official website.
Where in Osaka is the venue located?
The event will be held on the 17th floor of the Nakanoshima Central Tower in Kita-ku, Osaka.