Daiko Invests in SIA Media, a Branded Entertainment Company, to Fully Launch Next-Generation IP Co-creation Model – Turning Brands into 'Stories'
Daiko has announced its investment in SIA Media, a company specializing in branded entertainment. This investment marks the full-scale launch of a next-generation IP co-creation model, aiming to transform brands into compelling 'stories'.
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- 📰 Published: May 11, 2026 at 22:16
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Daiko Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Yasuo Izumi; hereinafter "Daiko") announces its investment in SIA Media Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Minoru Hagiwara; hereinafter "SIA"), a company engaged in branded entertainment business.
Leveraging this investment, Daiko will participate as an active player in SIA's envisioned branded entertainment business. This collaboration will merge SIA's expertise in branded entertainment with Daiko's cultivated 'integrated communication design capabilities based on customer value'. Building on strong partnerships in Japan and the U.S., including Shueisha Inc., Suntory Holdings Limited, and Caravan Japan Inc. (a joint venture with Hollywood major CAA (Creative Artists Agency)), and Iconic Arts, the initiative will promote multifaceted IP development not only through content production but also through co-creation with influencers.
■ Background
In recent years, business development originating from content and IP has garnered attention as a crucial strategy driving corporate branding and business growth, extending beyond the entertainment sector. However, in Japan, various processes such as IP original content development, contract and rights design, global expansion, and continuous monetization have been fragmented. Establishing a system to promote IP development from creation to monetization in an integrated manner has become a structural challenge.
Daiko believes it is necessary to build a new scheme that leverages its 'storytelling', 'editing capabilities', and 'ability to connect with society and markets' cultivated through integrated communication design. This scheme aims to establish IP not as something that is 'created and then finished', but as a 'continuously growing business asset'.
■ Features and Strengths of SIA MEDIA
SIA differentiates itself from conventional Japanese IP development by practicing a next-generation IP development scheme that comprehensively addresses IP creation, rights design, global expansion, and monetization.
・Specialized know-how in IP original content creation
・Hollywood-standard contract preparation and original content handling flow
・IP creation support flow utilizing the latest technology
・North American and international expansion capabilities in collaboration with CAA/CARAVAN
■ Significance of Daiko's Participation in This Business
Through this investment, Daiko will participate in the business not merely as a supporter or external partner, but as an active player in IP development R&D. Specifically, Daiko will be responsible for:
・IP design from the perspective of branded entertainment
・Story development connecting consumers, brands, and society
・IP utilization and business model design within the Japanese market and corporate context
Daiko will work with SIA to verify and build a "sustainable business model based on IP."
■ Messages from Both Companies Regarding This Business
Minoru Hagiwara, Representative Director and President, SIA Media Co., Ltd.
"We established SIA to realize a future where brands with wonderful worldviews co-create with creators, captivating fans. For brands, we aim to provide a new solution: the 'ultimate brand experience' that consumers enthusiastically embrace themselves. Simultaneously, we want to update the current SNS content ecosystem, where the passion of creators and influencers is 'consumed in a short period'. By fostering IP that is loved as a lifelong asset rather than a fleeting buzz, we aim to create an environment where talent is fairly rewarded. Together with Daiko, we will globally disseminate the value of Japanese-born brand IP and contribute to a society where creators can take even greater pride in their work."
Takayoshi Hamaguchi, Director/Growth Manager, GXU (Growth Cross Unit), Daiko Co., Ltd.
"What Daiko aims for is the realization of 'business growth' that goes beyond solving corporate challenges. We are confident that SIA's content development capabilities, global network, and trusted relationships with creators are indispensable pieces for future brand experiences. Through this partnership, we will co-create a new market where brands and fans connect deeply through stories."
■ Future Outlook
SIA envisions evolving into a studio specializing in elite IP development support and IP monetization expansion in the future, and Daiko will participate as an initial active partner. Through this initiative, both companies aim to:
・Global expansion of Japanese IP
・Building new relationships between brands and IP
・Creation of a new ecosystem where creativity and business are linked
and will work on phased business expansion.
【About SIA Media Co., Ltd.】
SIA Media is a branded entertainment studio that challenges to maximize advertisers' brand value, armed with a strong network spanning IP, brands, advertising, and Hollywood. In 2025, it produced the web drama "Golden Ga" as a branded entertainment work for Suntory Holdings Limited's U.S. market.
Leveraging this investment, Daiko will participate as an active player in SIA's envisioned branded entertainment business. This collaboration will merge SIA's expertise in branded entertainment with Daiko's cultivated 'integrated communication design capabilities based on customer value'. Building on strong partnerships in Japan and the U.S., including Shueisha Inc., Suntory Holdings Limited, and Caravan Japan Inc. (a joint venture with Hollywood major CAA (Creative Artists Agency)), and Iconic Arts, the initiative will promote multifaceted IP development not only through content production but also through co-creation with influencers.
■ Background
In recent years, business development originating from content and IP has garnered attention as a crucial strategy driving corporate branding and business growth, extending beyond the entertainment sector. However, in Japan, various processes such as IP original content development, contract and rights design, global expansion, and continuous monetization have been fragmented. Establishing a system to promote IP development from creation to monetization in an integrated manner has become a structural challenge.
Daiko believes it is necessary to build a new scheme that leverages its 'storytelling', 'editing capabilities', and 'ability to connect with society and markets' cultivated through integrated communication design. This scheme aims to establish IP not as something that is 'created and then finished', but as a 'continuously growing business asset'.
■ Features and Strengths of SIA MEDIA
SIA differentiates itself from conventional Japanese IP development by practicing a next-generation IP development scheme that comprehensively addresses IP creation, rights design, global expansion, and monetization.
・Specialized know-how in IP original content creation
・Hollywood-standard contract preparation and original content handling flow
・IP creation support flow utilizing the latest technology
・North American and international expansion capabilities in collaboration with CAA/CARAVAN
■ Significance of Daiko's Participation in This Business
Through this investment, Daiko will participate in the business not merely as a supporter or external partner, but as an active player in IP development R&D. Specifically, Daiko will be responsible for:
・IP design from the perspective of branded entertainment
・Story development connecting consumers, brands, and society
・IP utilization and business model design within the Japanese market and corporate context
Daiko will work with SIA to verify and build a "sustainable business model based on IP."
■ Messages from Both Companies Regarding This Business
Minoru Hagiwara, Representative Director and President, SIA Media Co., Ltd.
"We established SIA to realize a future where brands with wonderful worldviews co-create with creators, captivating fans. For brands, we aim to provide a new solution: the 'ultimate brand experience' that consumers enthusiastically embrace themselves. Simultaneously, we want to update the current SNS content ecosystem, where the passion of creators and influencers is 'consumed in a short period'. By fostering IP that is loved as a lifelong asset rather than a fleeting buzz, we aim to create an environment where talent is fairly rewarded. Together with Daiko, we will globally disseminate the value of Japanese-born brand IP and contribute to a society where creators can take even greater pride in their work."
Takayoshi Hamaguchi, Director/Growth Manager, GXU (Growth Cross Unit), Daiko Co., Ltd.
"What Daiko aims for is the realization of 'business growth' that goes beyond solving corporate challenges. We are confident that SIA's content development capabilities, global network, and trusted relationships with creators are indispensable pieces for future brand experiences. Through this partnership, we will co-create a new market where brands and fans connect deeply through stories."
■ Future Outlook
SIA envisions evolving into a studio specializing in elite IP development support and IP monetization expansion in the future, and Daiko will participate as an initial active partner. Through this initiative, both companies aim to:
・Global expansion of Japanese IP
・Building new relationships between brands and IP
・Creation of a new ecosystem where creativity and business are linked
and will work on phased business expansion.
【About SIA Media Co., Ltd.】
SIA Media is a branded entertainment studio that challenges to maximize advertisers' brand value, armed with a strong network spanning IP, brands, advertising, and Hollywood. In 2025, it produced the web drama "Golden Ga" as a branded entertainment work for Suntory Holdings Limited's U.S. market.