Hawaii and U.S. Market Entry Strategy Tour to Be Held

Denshisha Co., Ltd. will co-host, in collaboration with JTB Corporation and Central Pacific Bank, the "Hawaii and U.S. Market Entry Strategy Tour" for business executives and overseas expansion leaders, starting November 23, 2026 (Mon).

This 3-night, 5-day intensive program goes beyond simple site visits by incorporating fieldwork using North American-originated CX (customer experience) design methodologies, networking with Japanese-descendant entrepreneurs active in Hawaii, and cross-industry idea exchange sessions. Participants will experience their "first step" toward entering the U.S. mainland market in Honolulu—a destination favored by global high-net-worth individuals.

Why Hawaii Now?

Hawaii boasts an annual consumer spending volume of 3 trillion yen (approximately 20 billion USD), 77% of which comes from visitors from the U.S. mainland, making it one of the premier premium consumption markets in the United States.

・3 trillion yen: Hawaii's annual consumer spending (77% from U.S. mainland)

・Approx. 40,000 yen/day: Average daily spending per person (250–280 USD). A high-income, high-spending demographic with an average age of 49 and average stay of 9 days

・Premium made in Hawaii: A strategy to expand into the U.S. mainland by leveraging products and experiences first introduced in Hawaii

Honolulu attracts affluent, high-spending consumers who hold favorable views toward "Japan brands," making it an ideal environment for launching Japanese products and services into the U.S. market. Using Honolulu—increasingly recognized by wealthy consumers from the U.S. and South Korea—as a foothold, expansion into the U.S. mainland becomes a tangible reality.

Three Pillars of the Program

1 North American-Style CX Workshop (ClueScan Fieldwork + Idea Session)

Utilizing authentic customer experience design methods developed in North America, participants will observe the local environment through the eyes of consumers. By recording experiences through all five senses—seeing, hearing, and feeling—the program identifies what premium consumers and tourists truly value in their purchasing experiences.

Following fieldwork, data analysis, insight extraction, and cross-industry idea sessions will be conducted at the hotel. These sessions will translate observations into concrete ideas on how to communicate and deliver participants' products and services effectively.

2 Networking with Japanese-descendant Entrepreneurs Active in Hawaii

Through Central Pacific Bank's network, participants will engage in dialogue with Japanese-descendant entrepreneurs who have successfully built businesses in Hawaii. Two Q&A sessions and a networking dinner will provide participants with practical, on-the-ground insights.

3 Comprehensive Post-Tour Support

In addition to JTB's reliable travel arrangements and expert coordination, support from mct and Central Pacific Bank will continue after the tour, enabling follow-up consultations upon return to Japan.

Itinerary Overview

DAY Date Main Program

1 Nov 23 (Mon) Depart Haneda (21:55) → Arrive Honolulu, Waikiki site tour, group lunch

2 Nov 24 (Tue) On-site fieldwork by industry (ClueScan), analysis, insight extraction, cross-industry idea session

3 Nov 25 (Wed) Q&A sessions with Japanese-descendant entrepreneurs (2 sessions), idea refinement, networking dinner (with Japanese-descendant entrepreneurs and CPB representatives)

4 Nov 26 (Thu) Check-out, depart Honolulu Airport (13:05) → Return to Haneda (overnight flight)

5 Nov 27 (Fri) Arrive Haneda Airport (16:05), return to Japan

Program Details

Item Details

Travel Period Nov 23 (Mon) – Nov 27 (Fri), 2026 (3 nights, 5 days)

Destination Oahu Island, Hawaii State, United States (Honolulu)

Tour Price 1,650,000 JPY per adult (single occupancy)

Fuel Surcharge Additional 98,210 JPY (estimated as of Jun 18, 2026)

Business Class Available upon request (additional fee applies)

Participants 15 people (minimum group size: 10)

Hotel OUTRIGGER Reef Waikiki Beach Resort (twin or double room, single occupancy)

Airline All Nippon Airways (ANA), direct economy flight, Haneda departure and arrival

Meals Included Breakfast: 3, Lunch: 1, Dinner: 1

Application Deadline Jul 31, 2026 (Fri)

Deposit 100,000 JPY (invoiced after tour confirmation; payment due by Aug 31, 2026)

Final Payment Deadline Nov 13, 2026 (Fri)

Program Implementation

Tour Planning and Execution JTB Corporation, Business Solutions Division, Division Two 26F, Nishi-Shinjuku, Shinjuku-ku, Tokyo 2-1-1, Mitsui Building Japan Tourism Agency Travel Business Registration No. 64 Full Member, Japan Association of Travel Agents (JATA)

CX Program Design and Facilitation Denshisha Co., Ltd. (mct) As CX design specialists, responsible for program design and facilitation.

Local Coordination and Support Central Pacific Bank Leveraging strong access to Hawaii's Japanese business community, responsible for local business environment briefings, introductions to local companies, and on-site coordination.

Inquiries

For inquiries regarding program content

Denshisha Co., Ltd. (mct) Contact: Fujita E-MAIL: fujita@mctinc.jp

For travel and registration inquiries

JTB Corporation, Business Solutions Division, Division Two, Sales Section Four Contact: Nakajima, Shirai, Sato / Travel Business Manager: Hiroaki Ito

Phone: 03-5909-8114 E-MAIL: y_shirai255@jtb.com

Business Hours: 9:30 AM – 5:30 PM (closed on weekends and public holidays)