Kokkyo Rito Kakumeidan Establishes One of Kagoshima's Largest Influencer Agencies

Kokkyo Rito Kakumeidan Co., Ltd. (CEO: Naoto Fushimi, Location: Kagoshima City) officially established one of the largest influencer agencies (*) in the prefecture in March 2026. The agency partners with 15 influencers in Kagoshima Prefecture, boasting a network with a total of approximately 670,000 followers.

The company launched its SNS marketing support business in March 2024 and has since supported over 50 companies and local governments, primarily in Kagoshima Prefecture. The cumulative number of views for the short videos they have produced exceeds 300 million (in-house calculation).

With the launch of this new business, the company aims to comprehensively support businesses with influencer casting proposals, SNS measure design, content supervision, posting management, and effect measurement. Simultaneously, it will provide creators with support such as project order assistance, unit price design, and client negotiations, aiming to build a foundation for influencer marketing in regional areas.

(*In-house research regarding the number of affiliated influencers at influencer agencies based in Kagoshima Prefecture as of April 2026)

## Background of Business Launch

In recent years, the influencer marketing market in Japan has been expanding rapidly. According to the Consumer Affairs Agency Study Group Secretariat's "Recent Trends in the Advertising Market," the market size, which was 418.6 billion yen in 2018, is projected to grow to 1.1171 trillion yen by 2025.

On the other hand, regional companies still face challenges regarding influencer utilization, such as:

- Not knowing which influencer to request
- Unclear appropriate cost expectations
- Heavy burden of communicating with and managing individual creators

Furthermore, creators also face challenges, such as:

- Not knowing the market rate for project unit prices
- Being poor at sales and price negotiations
- Difficulty in securing continuous projects

These issues highlight a clear lack of an "intermediary support function connecting businesses and creators," especially in regional areas.

Kokkyo Rito Kakumeidan decided to launch this business to create a system that solves the challenges of both regional businesses and creators, based on the knowledge accumulated through its SNS management support so far.

"There are truly many attractive things, places, and people in Kagoshima. However, there are many current situations where PR is not done well. The desire to eliminate that missed opportunity is the origin of establishing this agency. Leveraging the local SNS marketing know-how accumulated through supporting over 50 companies, we want to make influencer marketing function in a truly valuable way for both sides. First, we will build an overwhelming network within Kagoshima Prefecture, aiming for a system of 30 affiliated influencers by the end of fiscal 2027." — Naoto Fushimi, CEO

## Three Strengths of Kokkyo Rito Kakumeidan

1. "Essential Planning Ability" Honed Through SNS Management Agency Work:
Because the company handles SNS management in-house, it has acquired firsthand experience with algorithm changes and "viral structures" through actual operation. Because they can consistently handle everything from casting mediation to strategy formulation and content planning supervision, they can realize optimal measures from both the client's and the influencer's perspectives.

2. Proven Track Record by In-House Influencers and Media:
Employee influencer "Fukamaru Bocchi Meshi" achieved results such as 9.28 million views and a 500% increase in sales in a project for a seafood processing company. Combined with their in-house media "Kagoshima No.1 Gourmet," they prove the effectiveness of tie-ups with numbers.

3. Comprehensive Direction System for Multiple Influencers:
Rather than just one-off posts, they comprehensively manage multiple influencers as series formats and linked measures, maximizing the sustainability of buzz and the diffusion effect.

## Key Influencer Marketing Achievements (Examples)

Seafood Processing Business
Implemented a short video measure themed "Giant raw oysters that even women can shuck x Alcohol."
- Reel video views: 9.28 million
- Followers increased by: 5,000
- Posted month sales: Increased by 500%
- Product temporarily out of stock

Hotel Business
Developed a video project combining the accommodation experience and surrounding restaurants: "Hotel stay x Nearby Izakaya bar-hopping." Concurrently planned and implemented a free accommodation campaign exclusive to SNS followers.
- Reel video views: 450,000
- Followers increased by: 900
- Posted month sales: Increased by 200%
- Campaign participants: Over 500

Local Government
Produced three videos for the "Sakurajima Bocchi Trip" series (promoting 4 dining and tourist facilities).
- Total views: Approximately 1.4 million
- Total increase in official SNS followers for each facility: Over 1,000

Major Regional Financial Institution
Supported brand awareness measures for their in-house app in an 8-episode series-style SNS project.
- Contributed to achieving 100,000 app downloads

First-in-Kyushu Car Wash
Comprehensive direction of multiple influencers / Opening PR campaign
- Followers went from 0 to 4,700 in 1 month of opening
- 1-hour wait times from the day after opening