Japanese Sake "Edosai" Now Available at Palace Hotel Omiya
Palace Hotel Omiya announced the launch of "Edosai" Japanese sake in May 2026, a blend that integrates art by disabled artists with sake culture. This initiative offers a new value proposition by combining taste with culture, art, and social responsibility, with a portion of sales benefiting the artists.
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- 📰 Published: May 9, 2026 at 16:58
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We are pleased to announce that "Edosai" (pronounced Edosai), a Japanese sake that fuses the works of disabled artists with Japanese sake culture, will be available at the restaurants within Palace Hotel Omiya starting May 2026.
This initiative is a new value proposition that allows guests to experience "culture," "art," and "social responsibility" as one, in addition to the taste of Japanese sake.
■ Background | From a "Drinking Experience" to an "Empathetic Experience"
"Edosai" was developed with the aim of delivering the appeal of Japanese sake not merely as a luxury item, but as an "experience" connected to society and culture. It is a special blended sake born from the first-ever collaboration between Matsuoka Brewery, with over 130 years of history (brand name "Teimatsu"), and Gonda Brewery, which has a history dating back to the Edo period (brand name "Naozane").
The label features an artwork by Hirokazu Hamada from Himawari Park Ropponmatsu. By layering expressions created by diverse sensibilities onto the traditional culture of Japanese sake, the project aims to create new value.
Furthermore, a portion of the sales from this product is structured to be returned to the artists, making it a sustainable model that connects culture and welfare.
■ Offering Overview
• Launch: May 2026 (on menu)
• Location: Restaurants within Palace Hotel Omiya
• Price:
• Bottle: 12,100 yen (tax included, service charge not included)
• 1 Go (approx. 180ml): 3,080 yen (tax included, service charge not included)
Guests can enjoy the background and story of "Edosai" along with their fine dining experience in a sophisticated setting.
■ Future Developments
"Edosai" is a "co-creation project" that combines art, welfare, and local industry, and further product development and collaborations are planned. At Palace Hotel Omiya, discussions are underway to plan joint events that celebrate Saitama's culture, positioning "Edosai" as a representative Japanese sake of Saitama Prefecture.
Moving forward, we will disseminate the new value of Japanese sake both domestically and internationally through expansion into hotels, restaurants, and overseas markets.
■ Company Overview
■Palace Enterprise Co., Ltd. Palace Hotel Omiya
Location: 1-7-5 Sakuragi-cho, Omiya-ku, Saitama City, Saitama Prefecture
Representative Director and President: Kei Sasaki
Business Description: Urban multi-purpose hotel business
■Matsuoka Brewery Co., Ltd.
Location: 7-2 Shimokoji, Ogawa-machi, Hiki-gun, Saitama Prefecture
Representative Director and President: Sho Matsuoka
Business Description: Manufacturing and sales of sake "Teimatsu"
■Gonda Brewery Co., Ltd.
Location: 1491 Mikajiri, Kumagaya City, Saitama Prefecture
Managing Director: Takuya Gonda
Business Description: Manufacturing and sales of sake "Naozane"
■Shikyo Co., Ltd.
Location: Asaka City, Saitama Prefecture
Representative Director and CEO: Shifu Tamaki
Business Description: Branding planning and production utilizing para-art
Official Website: https://shikyo.co.jp/edosai
Keywords:
This initiative is a new value proposition that allows guests to experience "culture," "art," and "social responsibility" as one, in addition to the taste of Japanese sake.
■ Background | From a "Drinking Experience" to an "Empathetic Experience"
"Edosai" was developed with the aim of delivering the appeal of Japanese sake not merely as a luxury item, but as an "experience" connected to society and culture. It is a special blended sake born from the first-ever collaboration between Matsuoka Brewery, with over 130 years of history (brand name "Teimatsu"), and Gonda Brewery, which has a history dating back to the Edo period (brand name "Naozane").
The label features an artwork by Hirokazu Hamada from Himawari Park Ropponmatsu. By layering expressions created by diverse sensibilities onto the traditional culture of Japanese sake, the project aims to create new value.
Furthermore, a portion of the sales from this product is structured to be returned to the artists, making it a sustainable model that connects culture and welfare.
■ Offering Overview
• Launch: May 2026 (on menu)
• Location: Restaurants within Palace Hotel Omiya
• Price:
• Bottle: 12,100 yen (tax included, service charge not included)
• 1 Go (approx. 180ml): 3,080 yen (tax included, service charge not included)
Guests can enjoy the background and story of "Edosai" along with their fine dining experience in a sophisticated setting.
■ Future Developments
"Edosai" is a "co-creation project" that combines art, welfare, and local industry, and further product development and collaborations are planned. At Palace Hotel Omiya, discussions are underway to plan joint events that celebrate Saitama's culture, positioning "Edosai" as a representative Japanese sake of Saitama Prefecture.
Moving forward, we will disseminate the new value of Japanese sake both domestically and internationally through expansion into hotels, restaurants, and overseas markets.
■ Company Overview
■Palace Enterprise Co., Ltd. Palace Hotel Omiya
Location: 1-7-5 Sakuragi-cho, Omiya-ku, Saitama City, Saitama Prefecture
Representative Director and President: Kei Sasaki
Business Description: Urban multi-purpose hotel business
■Matsuoka Brewery Co., Ltd.
Location: 7-2 Shimokoji, Ogawa-machi, Hiki-gun, Saitama Prefecture
Representative Director and President: Sho Matsuoka
Business Description: Manufacturing and sales of sake "Teimatsu"
■Gonda Brewery Co., Ltd.
Location: 1491 Mikajiri, Kumagaya City, Saitama Prefecture
Managing Director: Takuya Gonda
Business Description: Manufacturing and sales of sake "Naozane"
■Shikyo Co., Ltd.
Location: Asaka City, Saitama Prefecture
Representative Director and CEO: Shifu Tamaki
Business Description: Branding planning and production utilizing para-art
Official Website: https://shikyo.co.jp/edosai
Keywords: