‘Strawberry Prince 10th Anniversary in Shibuya with TOKYU GROUP’

From Friday, August 7, 2026 to Sunday, August 30, 2026, the event ‘Strawberry Prince 10th Anniversary in Shibuya with TOKYU GROUP’ (hereinafter, the event) will be held across Shibuya, centered on TOKYU GROUP-related facilities around Shibuya Station, to celebrate the 10th anniversary of the 2.5D idol group ‘Strawberry Prince (StPri)’.

During the event, various initiatives will be rolled out across Shibuya, centered on TOKYU GROUP facilities around Shibuya Station. These include a digital rally and photo panels, as well as dining campaigns at designated stores, and the sale of collaboration menus and merchandise, allowing visitors to enjoy StPri’s 10th anniversary while exploring the Shibuya area.

Additionally, commemorative ‘jack trains’ featuring StPri designs will run on Tokyu Railway lines, and specially wrapped ‘collaboration wrapping buses’ will operate on Tokyu Bus routes, enabling visitors to enjoy the event throughout Shibuya—including during transit. A limited-time pop-up store will also launch, selling original goods from StPri and the wider STPR Family.

Explore Shibuya with StPri and enjoy a memorable, special summer experience.

For detailed information about the event, please refer to the attached document and the announcement page on the StPri 10th Anniversary website.

StPri 10th Anniversary Website Announcement URL: https://strawberryprince-10th-anniversary.stpr.com/news/260628_01/

Event Overview

Event Name: Strawberry Prince 10th Anniversary in Shibuya with TOKYU GROUP

Period: Friday, August 7, 2026 – Sunday, August 30, 2026

Event Initiatives:

1 ‘Strawberry Prince’ photo panels appearing at various TOKYU GROUP facilities!

2 ‘Original postcards’ gifted at participating TOKYU GROUP dining establishments!

3 ‘Strawberry Prince’ collaboration menu launched at Shibuya Hikarie Cafe & Restaurant!

4 ‘Strawberry Prince’ collaboration products launched at SHIBUYA FOOD DUNGEON!

5 Tokyu Railway ‘Strawberry Prince’ collaboration jack train to operate!

6 Tokyu Bus ‘Strawberry Prince’ collaboration wrapping bus to run through Shibuya!

7 Digital rally held across Shibuya area, including various TOKYU GROUP facilities!

8 StPri takes over the Shibuya area via collaboration ads and in-building announcements!

9 ‘STPR Family STORE POPUP - DREAM LAND -’ opens at SHIBUYA109 Shibuya!

10 StPri × Roblox ‘FASHION RUNWAY SHIBUYA109’ collaboration event announced!

Event Details

1 ‘Strawberry Prince’ photo panels appearing at various TOKYU GROUP facilities!

To commemorate StPri’s 10th anniversary, photo panels featuring the group will appear at various TOKYU GROUP facilities in the Shibuya area!

Six different photo panels will be installed, showcasing illustrations from StPri’s past to their latest designs.

Enjoy various appearances of ‘Strawberry Prince’ across six TOKYU GROUP facilities.

Period: August 7 (Fri) – August 30 (Sun), 2026

Locations: Shibuya Hikarie / SHIBUYA109 Shibuya / MAGNET by SHIBUYA109 / Shibuya Mark City / Shibuya Stream / Shibuya Sakura Stage (total of 6 facilities)

* Please check each facility’s official website for business hours.

* For details on panel locations within each facility, please refer to the announcement on the StPri 10th Anniversary website.

Photo panel image *Designs are for illustration purposes and subject to change.

2 ‘Original postcards’ gifted at participating TOKYU GROUP dining establishments!

At participating campaign stores, one ‘original postcard’ will be given for every ¥1,500 spent (tax included, receipts cannot be combined). These special 10th-anniversary postcards feature designs based on thumbnails used in past broadcasts. (While supplies last at each store)

Distribution Period: First round: August 7 (Fri) – August 17 (Mon) / Second round: August 18 (Tue) – August 30 (Sun)

* Postcard designs vary by facility and period. For details, please refer to the announcement on the StPri 10th Anniversary website.

Participating Facilities: Shibuya Hikarie / MAGNET by SHIBUYA109 / Shibuya Mark City / Shibuya Stream / Shibuya Sakura Stage

<Original Postcard Image>

3 ‘Strawberry Prince’ collaboration menu launched at Shibuya Hikarie Cafe & Restaurant!

On the 6th and 7th floor cafe and restaurant floors of Shibuya Hikarie, an original collaboration menu in ‘strawberry colors’ themed around ‘Strawberry Prince’ will be available under the title ‘Shibuya Hikarie Strawberry Celebration!’ Each collaboration menu comes with one original food pick (5 types, distributed randomly) inspired by scenes from StPri music videos. (Limited quantities, while supplies last at each store)

Period: August 7 (Fri) – August 30 (Sun), 2026

Location: Cafe & Restaurant floors (6th and 7th floors) of Shibuya Hikarie, with 22 participating stores

<Example Collaboration Menus>

Berry Soda Float ¥600 (tax included) at Gyutan Charcoal Grill Rikyu (6F)

Raspberry and Chestnut Shaved Ice ¥2,750 (tax included) at Sabrina Pasta & Clam Chowder (6F)

Color Fresca Calamari Frito with Beet Tartar Sauce Tacos ¥1,780 (tax included) at Modern Mexican Mayarus (7F)

<Original Food Pick Image / Random, 5 types>

4 ‘Strawberry Prince’ collaboration products launched at SHIBUYA FOOD DUNGEON!

‘SHIBUYA FOOD DUNGEON’ is a food festival held at three locations in Shibuya operated by Tokyu Department Store, aiming to deliver unique Shibuya-style culinary experiences since 2024. For its 5th edition, it will collaborate with ‘Strawberry Prince’. The event will feature original collaboration foods inspired by StPri, as well as products with special wrapping paper and stickers (‘wrapped/stickered foods’). Customers who purchase either a collaboration food or a wrapped/stickered food will receive an ‘original postcard’ (3 types) featuring summer-themed StPri illustrations. (Limited quantities, while supplies last at each store)

Period: August 7 (Fri) – August 30 (Sun), 2026

Locations:

· 1st floor and B1/shibuchika, Shibuya Mark City: Shibuya Tokyu Food Show, 39 shops participating

· B2 and B3, ShinQs by TOKYU DEPARTMENT STORE inside Shibuya Hikarie: Tōhō Noren Street, 26 shops participating *Strawberry Mania on 2F also included

· 1st floor and B2, Shops & Restaurants inside Shibuya Scramble Square: Tokyu Food Show Edge, 13 shops participating

* Quantities are limited; sold out items cannot be restocked.

* Images are for illustration purposes.

<Example Collaboration Foods>

〈Collaboration BOX〉Pound Cake ¥1,718 each (tax included) Atelier Mellow Witch (photo: white box) (Shibuya Tokyu Food Show, Shibuya Mark City 1F) Mellow Witch (photo: brown box) (Tokyu Food Show Edge, 1F)

Strawberry Shake Takeout ¥1,080 (tax included), In-store ¥1,100 (tax included) Capital Coffee (Shibuya Tokyu Food Show, Shibuya Mark City B1 / ShinQs, Tōhō Noren Street, B3, Shibuya Hikarie *Takeout only)

Strawberry Pudding Parfait ¥1,501 (tax included) Kyobashi Senbikiya (ShinQs, Tōhō Noren Street, B2, Shibuya Hikarie)

Original Postcard Image

5 Tokyu Railway ‘Strawberry Prince’ collaboration jack train to operate!

As a special collaboration between StPri’s 10th anniversary and Tokyu Railway, a ‘Strawberry Prince’ jack train will take over an entire train set on the Tokyu Tōyoko Line!

Inside the jack train, advertisements and videos commemorating StPri’s 10th anniversary will cover every surface of the train interior!

[Operation Period] Early August – End of August 2026 (planned)

[Train Set] One 10-car set of the Tōyoko Line 5050 series 4000 subseries

[Operation Route] Sōtetsu Main Line / Sōtetsu Izumino Line → Sōtetsu Shin-Yokohama Line → Tokyu Shin-Yokohama Line → Tōyoko Line → Tokyo Metro Fukutoshin Line → Tōbu Tōjō Line / Yokohama Minatomirai Railway Minatomirai Line → Tōyoko Line → Tokyo Metro Fukutoshin Line → Seibu Ikebukuro Line / Tōbu Tōjō Line

* Please refrain from inquiring about this matter with station staff.

* During the campaign period, service may be suspended without notice due to schedule disruptions or other factors.

* For details on operation timing, please refer to the announcement on the StPri 10th Anniversary website.

* The jack train features interior advertising only.

6 Tokyu Bus ‘Strawberry Prince’ collaboration wrapping bus to operate!

A special collaboration between StPri’s 10th anniversary and Tokyu Bus!

A fully wrapped collaboration bus featuring StPri designs will operate on Tokyu Bus routes departing from and arriving at Shibuya Station!

Two types of wrapping buses, featuring 10th-anniversary visuals, will run primarily across the Shibuya area!

[Vehicle & Period] 2 large route buses · Early August – Late August 2026 (planned)

[Routes] Routes departing from and arriving at Shibuya Station

* Please refrain from contacting Tokyu Bus Customer Service, depots, or drivers regarding this matter.

* During the period, service may be suspended without notice due to vehicle maintenance or other factors.

* The operation schedule for the wrapping buses will not be disclosed. We will not provide advance information on operation status.

Please note that we cannot respond to inquiries about operation schedules.

* For details on operation timing, please refer to the announcement on the StPri 10th Anniversary website.

7 Digital rally to be held across the entire Shibuya area, including various TOKYU GROUP facilities!

A ‘digital rally’ commemorating StPri’s 10th anniversary will be held!

‘Strawberry Prince’ digital rally spots will appear at various locations across the Shibuya area!

Collect stamps to get an ‘original smartphone wallpaper’!

[Period] August 7 (Fri) – August 30 (Sun), 2026

[Locations] Multiple locations, including TOKYU GROUP facilities (planned)

* Details to be announced at a later date.

* Please check each facility’s official website for business hours.

* Further details about the digital rally will be announced later on the StPri 10th Anniversary website.

8 StPri takes over the Shibuya area via collaboration ads and in-building announcements!

Collaboration advertisements will appear in various locations across the Shibuya area. Additionally, at select TOKYU GROUP tenants, in-building announcements voiced by StPri members are scheduled to air.

[Period] Details to be announced later.

[Locations] Details to be announced later.

9 STPR Family POPUP STORE - DREAM LAND -

As a commemorative collaboration for this event, ‘STPR Family STORE - DREAM LAND -’ will open for a limited time at SHIBUYA109 Shibuya.

Exclusive goods available only at ‘STPR Family STORE - DREAM LAND -’ will be offered.

[Period] August 7 (Fri) – August 30 (Sun), 2026

[Location] B1F DISP!!!, SHIBUYA109 Shibuya

10 StPri × Roblox ‘FASHION RUNWAY SHIBUYA109’ collaboration event announced!

To commemorate the collaboration between StPri and TOKYU GROUP, a special collaboration between ‘Strawberry Prince’ and ‘Roblox FASHION RUNWAY SHIBUYA109’ will be held! Within the Roblox SHIBUYA109 game, 10th-anniversary collaboration graphics will appear in the field!

Additionally, limited collaboration items and various other initiatives will be implemented!

[Period] August 7 (Fri) – August 30 (Sun), 2026

[Collaboration Details] To be announced later.

* All content is subject to change without prior notice. Please understand.

[2.5D Idol Group ‘Strawberry Prince (StPri)’]

A 2.5D idol group active primarily on video-sharing platforms.

Formed in 2016 around leader “Nanamori.”, the group ‘Strawberry Prince / StPri’ began activities when creators active in various genres such as singing covers and game livestreams gathered together.

Their official YouTube channel has surpassed 10.4 billion total video views and 4.4 million subscribers, with over 50.5 million total followers across all members’ SNS platforms. (as of June 2026)

Their 2023 arena tour, held at 11 locations nationwide with 44 performances, attracted approximately 350,000 attendees. They also performed at the 74th NHK Kōhaku Uta Gassen at the end of that year. In 2024, they hosted their first terrestrial TV variety show on TBS. Their 1st single ‘Hajimari no Monogatari’, released in June 2024, topped both the Oricon Combined Ranking (week of June 17) and the Billboard JAPAN Top Singles Sales chart (week of June 12). Their first animated film, ‘Movie StPri: Hajimari no Monogatari ~Strawberry School Festival!!!~’, released nationwide in July 2024, became a major hit domestically and internationally, with overseas screenings beginning in June 2025. Their best album ‘Strawberry Prince Forever’, released in January 2025, achieved a triple crown by topping the Oricon Weekly and Combined Rankings (weeks of January 14 and January 20) and the Billboard JAPAN Top Albums Sales chart (week of January 12). The two-day ‘Stroberry Memory Vol. Forever!! ‘StPri Best Album Release Party 2025’’ event held that same month attracted approximately 50,000 attendees. They will mark 10 years of activities in June 2026, with a commemorative arena tour planned across 4 cities with 13 performances.

They continue to expand their activities to deliver “fun” to their listeners.

● StPri 10th Anniversary Website: https://strawberryprince-10th-anniversary.stpr.com/

● StPri Official Website: https://strawberryprince.stpr.com/

● Official YouTube: https://www.youtube.com/@StrawberryPrince

Copyright: © STPR Inc.