Limited Edition "Pink Ribbon" Bag Born from Japan's Traditional "Shifu" Textile Launched!

A special limited model created in collaboration with Re.Born, a general incorporated association promoting breast cancer awareness.

HIROSHIMA SHIFU®, a paper textile bag brand from Hiroshima, has launched the "SHIFU×Re.Born - Pink Ribbon Edition" bag in collaboration with the general incorporated association Re.Born, which promotes breast cancer awareness activities (Pink Ribbon activities), starting today, July 1, 2026. The brand's signature "fusion of traditional paper textile with over 400 years of history and high-quality leather" remains, with a special edition imbued with the spirit of breast cancer awareness. For each bag sold, 3,000 yen will be donated to Re.Born for breast cancer awareness activities.

◆Product Overview

Product Name

SHIFU×Re.Born - Pink Ribbon Edition

Price

110,000 yen (tax included)

Materials

Shifu (traditional textile woven from twisted Japanese paper threads) x High-quality leather

Special Features

Zipper charm with a pink ribbon motif, pink interior

Donation

3,000 yen per bag sold donated to the general incorporated association Re.Born

Sales Channels

General incorporated association Re.Born, HIROSHIMA SHIFU® Official Online Shop

Release Date

July 1, 2026

The elegant design, based on gray, features a pink leather tag as an accent. It combines everyday beauty with a special sentiment.

◆Product Details

This model is based on HIROSHIMA SHIFU®'s popular "SOSO" model, with special specifications that subtly incorporate the spirit of breast cancer awareness while cherishing the brand's worldview.

While the exterior retains the usual high-quality and sophisticated design, the interior is a gentle pink, and the zipper of the inner pocket is adorned with a pink ribbon charm.

Furthermore, a limited "SHIFU × Re.Born Pink Ribbon Edition" engraving is applied to the inside.

It's not visible from the outside. It's a testament to a special collaboration that only those who open the bag will notice.

Many people live their lives carrying anxieties and pain that are not visible from the outside, as well as physical and mental changes due to treatment. That is precisely why the sentiment is placed on the inside of this bag, not the outside.

◆Message Behind This Product

This design carries a single message.

Many people facing breast cancer live their lives with anxieties and pain that are not visible from the outside, as well as physical and mental changes due to treatment.

That is precisely why the sentiment is placed on the inside of this bag, not the outside.

So that this sentiment can be remembered every time the bag is opened.

We hope that this small message, known only to the wearer, will lead to a wider circle of understanding and compassion for breast cancer.

◆Future Developments

HIROSHIMA SHIFU® will convey this message not only domestically but also to the world with the "SHIFU × Re.Born Pink Ribbon Edition." We hope that the circle of understanding and mutual support for breast cancer will spread across borders, along with Japan's traditional textile "Shifu."

Upcoming Exhibitions

August 2026: Fashion Show in Kuala Lumpur, Malaysia

September 2026: JETRO Support Project Exhibition in Jeddah, Saudi Arabia

October 2026: Fashion Show in Riyadh, Saudi Arabia (scheduled to participate)

About HIROSHIMA SHIFU®︎

The world's first* bag brand that fuses Japan's traditional textile "Shifu," woven from twisted Japanese paper threads, with high-quality leather. Based in Hiroshima, it continues to transmit Japanese traditional beauty to the world. In 2025, it was selected as one of the "Top 50 Young Designers in the World" and exhibited at an international fashion event in Cannes, France. It is gaining international attention as a unique brand that fuses tradition and innovation.

*According to our research (as a bag brand fusing Shifu and high-quality leather)

About Re.Born General Incorporated Association

The general incorporated association Re.Born, with the philosophy of "Towards a compassionate society born from understanding cancer," works towards a society where people facing cancer can live their lives as they are during treatment and do not have to give up balancing work and family.

It engages in awareness and support activities, including the promotion of the "Cancer Treatment Mark," to deepen understanding of cancer, including breast cancer, and works to create a society where everyone can live with peace of mind.

Through this collaboration, we aim to raise interest in breast cancer through the accessible medium of fashion and widely communicate the importance of regular check-ups and early detection and treatment. Website: https://re-born-life.com/

◆Brand Information

HIROSHIMA SHIFU® (Overseas name: SHIFU)

E-mail: shifu@nexus-hiroshima.jp

Instagram: @hiroshima_shifu

Website: https://hiroshima-shifu.jp

Online Shop: https://shifu.official.ec/